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~subject:"Einzelhandel"
~subject:"Ladengestaltung"
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Einzelhandel
Ladengestaltung
Sales promotion
1,945
Verkaufsförderung
1,910
Consumer behaviour
829
Konsumentenverhalten
829
Sales-promotion
428
Preismanagement
309
Pricing strategy
309
Retail trade
273
Theorie
208
Theory
208
Marketingmanagement
193
Marketing management
179
Werbewirkung
179
Werbung
178
Advertising effects
177
Marketing
164
Advertising
163
Beziehungsmarketing
159
Relationship marketing
159
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155
United States
154
Deutschland
145
Germany
134
Verkauf
132
Markenführung
127
Brand management
126
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119
Online retailing
117
Online-Handel
117
Online-Marketing
116
Internet marketing
114
Rabatt
106
Rebate
103
Salespeople
98
Verkaufspersonal
98
Store design
84
Markenartikel
83
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80
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Kind, Hans Jarle
8
Foros, Øystein
7
Bijmolt, Tammo H. A.
4
Gázquez-Abad, Juan Carlos
4
Natter, Martin
4
Rajagopal
4
Ailawadi, Kusum L.
3
Behe, Bridget K.
3
Bogomolova, Svetlana
3
Breugelmans, Els
3
Faßnacht, Martin
3
Herrmann, Andreas
3
Huchzermeier, Arnd
3
Ieva, Marco
3
Nordfält, Jens
3
Pantano, Eleonora
3
Redler, Jörn
3
Sand, Jan Yngve
3
Ziliani, Cristina
3
Abril Barrie, Carmen
2
Altamirano, Nelson
2
Bauer, Hans H.
2
Bech-Larsen, Tino
2
Capriello, Antonella
2
Chen, Youhua
2
Cheng, T. C. E.
2
Cohen, Justin
2
Corona, Ramon
2
Corvello, Vincenzo
2
Czerniachowska, Kateryna
2
D'Attoma, Ida
2
Das, Gopal
2
Dewani, Prem Prakash
2
Epstein, Leonardo D.
2
Ertekin, Necati
2
Fildes, Robert
2
Foxall, Gordon R.
2
Garrido-Morgado, Álvaro
2
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2
Ghoniem, Ahmed
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John Calmann and King Ltd <London>
1
Kogan Page Ltd. <London>
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Springer Fachmedien Wiesbaden
1
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Journal of retailing and consumer services
26
Journal of business research : JBR
14
Journal of retailing
12
International journal of retail & distribution management
8
European journal of operational research : EJOR
7
The international review of retail, distribution and consumer research
7
International journal of production economics
6
Marketing letters : a journal of research in marketing
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing research : JMR
4
Asia Pacific journal of marketing and logistics
3
Consumer behavior analysis : (a) rational approach to consumer choice
3
Domestic commerce series
3
European journal of marketing : EJM
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of promotion management : innovations in planning and applied research
3
Agribusiness : an internat. journal
2
CESifo Working Paper Series
2
CESifo working papers
2
Forschungsgruppe Konsum und Verhalten
2
Handelsforschung
2
International journal of production research
2
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
2
Journal of advertising research
2
Journal of global fashion marketing : JGfM
2
Journal of marketing analytics : JMA
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of marketing research
2
Journal of promotion management : JPM
2
Journal of revenue and pricing management
2
Journal of targeting, measurement and analysis for marketing
2
Journal of the Operational Research Society : OR
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Manufacturing & service operations management : M & SOM
2
Marketing research report
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Psychology & marketing
2
Retailing in the 21st century : current and future trends
2
SpringerLink / Bücher
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ECONIS (ZBW)
325
USB Cologne (EcoSocSci)
2
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41
The effect of sales promotions intensity on volume and variability in category sales of large retailers
Zeybek, Ömer
;
Ülengin, Burç
- In:
Journal of marketing analytics : JMA
10
(
2022
)
1
,
pp. 19-29
Persistent link: https://www.econbiz.de/10013163666
Saved in:
42
A genetic algorithm for the retail shelf space allocation problem with virtual segments
Czerniachowska, Kateryna
- In:
Opsearch : journal of the Operational Research Society …
59
(
2022
)
1
,
pp. 364-412
Persistent link: https://www.econbiz.de/10013172415
Saved in:
43
Don't miss the boat when consumers are in-store! : exploring the use of point-of-purchase displays to promote green and non-green products
Rizzi, Francesco
;
Gigliotti, Marina
;
Runfola, Andrea
; …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013366355
Saved in:
44
Consumers' perceptions of deal presentations for green products
Tripathi, Avinash
;
Pandey, Neeraj
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
4
,
pp. 331-341
Persistent link: https://www.econbiz.de/10013435332
Saved in:
45
Network promoter score (NePS) : an indicator of product sales in e-commerce retailing sector
Mandal, Supriyo
;
Maiti, Abyayananda
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1327-1349
Persistent link: https://www.econbiz.de/10013463436
Saved in:
46
Effects of retailers' free shipping promotions on manufacturers' product sales and product review ratings in multichannel retailing
Li, Di
;
Wang, Hu
- In:
Managerial and decision economics : MDE ; the …
43
(
2022
)
6
,
pp. 1912-1925
Persistent link: https://www.econbiz.de/10013466566
Saved in:
47
Black Friday : has the game changed?
Peters, Cara
;
Thomas, Jane
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 344-359
Persistent link: https://www.econbiz.de/10013410696
Saved in:
48
Visual merchandising and store atmospherics : an integrated review and future research directions
Basu, Rituparna
;
Paul, Justin
;
Singh, Kandarp
- In:
Journal of business research : JBR
151
(
2022
),
pp. 397-408
Persistent link: https://www.econbiz.de/10013459845
Saved in:
49
Better support for supportive jobs : how to improve brand performance through better compensation and training for in-store merchandisers
Meyer, Jan-Hinrich
;
González, Eva M.
;
Lopez-Lomelí, …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209452
Saved in:
50
I read, therefore I buy? : analyzing the impact of flyer distribution and readership on purchase behaviour
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209462
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