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~subject:"Event-Marketing"
~subject:"Social Web"
~subject:"Sport"
~type:"article"
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Search: subject:"Kultursponsoring"
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Event-Marketing
Social Web
Sport
Sponsoring
1,055
Sponsorship
1,054
Sportmarketing
341
Sports marketing
341
Consumer behaviour
250
Konsumentenverhalten
250
Sports
229
Sport event
171
Sportveranstaltung
171
Advertising effects
154
Werbewirkung
154
Brand management
143
Markenführung
143
Professional sports
143
Profisport
143
Brand image
136
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136
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132
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132
Deutschland
128
Germany
128
Marketing management
106
Marketingmanagement
106
sponsorship
101
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83
United States
82
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81
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81
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72
Öffentlichkeitsarbeit
72
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67
Online-Marketing
67
Sport organization
53
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53
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53
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266
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25
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Koronios, Konstantinos
9
Cornwell, T. Bettina
8
Jensen, Jonathan A.
6
Biscaia, Rui
5
Dimitropoulos, Panagiotis
5
Grohs, Reinhard
5
Hermanns, Arnold
5
O'Reilly, Norm
5
Scheinbaum, Angeline Close
5
Breuer, Christoph
4
Lacey, Russell
4
Ntasis, Lazaros
4
Schönberner, Jan
4
Woratschek, Herbert
4
Dalakas, Vassilis
3
Gee, Sarah
3
Ireland, Michael
3
Kelly, Sarah J.
3
King, Jesse
3
Koenigstorfer, Joerg
3
Mangan, John E.
3
Mazodier, Marc
3
Morgan, Ashlee
3
Plewa, Carolin
3
Ratten, Vanessa
3
Rumpf, Christopher
3
Santos, Manuel Alonso dos
3
Séguin, Benoit
3
Takeda, Fumiko
3
Thwaites, Des
3
Woisetschläger, David
3
Adair, Daryl
2
Alpert, Frank
2
Anagnostopoulos, Christos
2
Backhaus, Christof
2
Baim, Dean V.
2
Bee, Colleen
2
Bennett, Gregg
2
Bouchet, Adrien
2
Buser, Markus
2
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International journal of sports marketing & sponsorship
31
Journal of business research : JBR
19
Journal of sport management : the official journal of the North American Society of Sport Management
19
Sport management review
16
European Sport management quarterly : ESMQ
15
Sport marketing quarterly : preferred journal of the Sport Marketing Association
15
International journal of sport management and marketing : IJSMM
13
European journal of marketing : EJM
7
International journal of advertising : the quarterly review of marketing communications
5
International journal of sport finance
5
Journal of advertising research
5
Sport, Business and Management : an international journal ; SBM
5
International journal of advertising : the review of marketing communications
4
Psychology & marketing
4
Journal of marketing communications
3
Journal of promotion management : innovations in planning and applied research
3
Journal of strategic marketing
3
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
3
The journal of business & industrial marketing
3
Applied economics
2
Asia Pacific journal of marketing and logistics
2
Die Ökonomie des Sports in den Medien
2
International journal of consumer studies
2
International journal of internet marketing and advertising : IJIMA
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of promotion management : JPM
2
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
2
Services marketing quarterly
2
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
2
The journal of brand management : an international journal
2
Tourism management : research, policies, practice
2
Young consumers : insight and ideas for responsible marketers
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Applied financial economics
1
Applied financial economics letters
1
Arts marketing : an international journal ; AM
1
Asian business & management
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Australian business law review
1
Business and Economic Research : BER
1
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ECONIS (ZBW)
293
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
A systematic literature review of charity sport event sponsorship
Fechner, David
;
Filo, Kevin
;
Reid, Sacha
;
Cameron, Robyn
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10014330803
Saved in:
3
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
Saved in:
4
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
5
The creation of shared value in the major sport event ecosystem : understanding the role of sponsors and hosts
Cook, David
;
Biscaia, Rui
;
Papadas, Karolos
;
Simkin, Lyndon
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 811-832
Persistent link: https://www.econbiz.de/10014283555
Saved in:
6
Sponsorship-linked marketing : sport consumers' attitudes and behaviors
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
International journal of innovation and technology …
19
(
2022
)
5
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014232392
Saved in:
7
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
8
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
9
A research agenda at the intersection of sport sponsorship and service
Cornwell, T. Bettina
;
Frank, Abby
;
Miller-Moudgil, Rachel
- In:
Journal of service management
35
(
2024
)
1
,
pp. 108-126
Persistent link: https://www.econbiz.de/10014456584
Saved in:
10
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
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