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~subject:"Kaufentscheidung"
~subject:"Kundenanalyse"
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Search: subject_exact:"Multi-channel marketing"
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Kaufentscheidung
Kundenanalyse
Multichannel strategy
334
Multikanalvertrieb
334
Einzelhandel
141
Retail trade
140
Beziehungsmarketing
127
Relationship marketing
127
Online retailing
115
Online-Handel
115
Consumer behaviour
87
Konsumentenverhalten
87
Distribution channel
74
Vertriebsweg
74
Deutschland
48
Germany
47
Mehrgleisiger Vertrieb
41
Electronic Commerce
38
Omnichannel retailing
31
Marketing management
30
Marketingmanagement
30
E-commerce
29
Omnichannel
27
Lieferkette
26
Supply chain
26
Dienstleistungsqualität
24
Service quality
24
Internet marketing
23
Online-Marketing
23
Customer satisfaction
22
Kundenzufriedenheit
22
Customer analysis
21
Digitalisierung
20
USA
20
United States
20
Brand management
16
Digitization
16
Markenführung
16
Customer experience
13
Customer service
13
Kundenservice
13
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Mimoun, Mohamed Slim Ben
2
Çengel, Özgür
2
Akturk, M. Serkan
1
Amorim, Pedro
1
Basu, Preetam
1
Beck, Norbert
1
Ben Achma, Thouraya
1
Bondos, Ilona
1
Breugelmans, Els
1
Briel, Frederik von
1
Campo, Katia
1
Carlson, Jamie
1
Chen, Youhua
1
Chowdhury, Noman H.
1
Cocco, Helen
1
Demirag, Ozgun Caliskan
1
Demoulin, Nathalie T. M.
1
Dias, Joana Carmo
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Fisher, Marshall L.
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Franke, Markus
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Fulgoni, Gian M.
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Gallino, Santiago
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Gao, Fei
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Gokulakannan P.
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Gulnaz Banu P.
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Halvorsrud, Ragnhild
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He, Huiying
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Heim, Gregory R.
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Hickman, Ellie
1
Huang, Min
1
Jin, Delong
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Ketzenberg, Michael
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Kharouf, Husni
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Kvale, Knut
1
Ladwein, Richard
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Lancelot Miltgen, Caroline
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Lazaris, Chris
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Lukner, Stefanie
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Mandal, Prasenjit
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RWTH Aachen
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Steinbeis-Hochschule Berlin
1
Steinbeis-Stiftung für Wirtschaftsförderung
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
3
International journal of production economics
2
Journal of retailing and consumer services
2
The international review of retail, distribution and consumer research
2
Channel strategies and marketing mix in a connected world
1
E-retailing challenges and opportunities in the global marketplace
1
Edition Wissenschaft Apprimus
1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
Innovating for trust
1
International journal of innovation and technology management : IJITM
1
International journal of retail and distribution management
1
International journal of technology marketing : IJTMkt
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of marketing research
1
Journal of operations management
1
MO
1
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
1
SIBE-Wissenschaftsreihe
1
Technological forecasting & social change : an international journal
1
The journal of services marketing
1
Working paper series : WPS
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ECONIS (ZBW)
28
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11
Designing a seamless shopping journey through omnichannel retailer integration
Cocco, Helen
;
Demoulin, Nathalie T. M.
- In:
Journal of business research : JBR
150
(
2022
),
pp. 461-475
Persistent link: https://www.econbiz.de/10013365744
Saved in:
12
Customer preferences of multichannel operations in the context of omnichannel world
Öztek, M. Yaman
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 43-54)
.
2021
Persistent link: https://www.econbiz.de/10012492086
Saved in:
13
Consumer behavior in omnichannel retailing
Özbük, Meltem Yetkin
;
Ünal, Duygu Aydın
;
Oktay, Büşra
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 75-95)
.
2021
Persistent link: https://www.econbiz.de/10012492210
Saved in:
14
Customer experience management in omnichannel retailing
Çakiroğlu, K. Ilgın
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 97-113)
.
2021
Persistent link: https://www.econbiz.de/10012492289
Saved in:
15
Critical view of multiple channels retailing
Ladwein, Richard
;
Ben Achma, Thouraya
;
Mimoun, Mohamed …
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 302-313)
.
2021
Persistent link: https://www.econbiz.de/10012816095
Saved in:
16
Understanding antecedents and outcomes of private label brand choice : an empirical analysis in a multichannel context
Lukner, Stefanie
-
2021
Persistent link: https://www.econbiz.de/10013260157
Saved in:
17
New models of strategic customers in the age of omnichannel retailing
Gao, Fei
;
Su, Xuanming
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 147-164)
.
2020
Persistent link: https://www.econbiz.de/10012146860
Saved in:
18
An omnichannel approach to retailing : demystifying and identifying the factors influencing an omnichannel experience
Hickman, Ellie
;
Kharouf, Husni
;
Sekhon, Harjit
- In:
The international review of retail, distribution and …
30
(
2020
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10012253877
Saved in:
19
Omnichannel retailers' return policy strategies in the presence of competition
Jin, Delong
;
Demirag, Ozgun Caliskan
;
Chen, Youhua
; …
- In:
International journal of production economics
225
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012293898
Saved in:
20
The value of rapid delivery in omnichannel retailing
Fisher, Marshall L.
;
Gallino, Santiago
;
Xu, Joseph Jiaqi
- In:
Journal of marketing research
56
(
2019
)
5
,
pp. 732-748
Persistent link: https://www.econbiz.de/10012177633
Saved in:
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