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~subject:"Konsumentenverhalten"
~subject:"Markenimage"
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Search: "Casaló, Luis V."
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Markenimage
Consumer behaviour
23
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Casaló, Luis V.
21
Flavián Blanco, Carlos
14
Belanche, Daniel
12
Guinalíu, Miguel
8
Ibáñez-Sánchez, Sergio
5
Flavián, Marta
4
Akdim, Khaoula
2
Casalo, Luis V.
2
Ekinci, Yuksel
2
Romero, Jaime
2
Ruiz-Equihua, Daniel
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Belk, Russell W.
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Flavián, Carlos
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Pérez-Rueda, Alfredo
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Journal of business research : JBR
6
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3
Journal of retailing and consumer services
3
Cuadernos de economía y dirección de la empresa : CEDE
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
International journal of electronic commerce : IJEC
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of hospitality management
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Journal of hospitality and tourism insights
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Journal of hospitality marketing & management
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ECONIS (ZBW)
23
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1
Human versus virtual influences, a comparative study
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián, Marta
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547919
Saved in:
2
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
3
Effects of voice assistant recommendations on consumer behavior
Flavián Blanco, Carlos
;
Akdim, Khaoula
;
Casaló, Luis V.
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 328-346
Persistent link: https://www.econbiz.de/10014290680
Saved in:
4
How smart should a service robot be?
Schepers, Jeroen
;
Belanche, Daniel
;
Casaló, Luis V.
; …
- In:
Journal of service research
25
(
2022
)
4
,
pp. 565-582
Persistent link: https://www.econbiz.de/10013395997
Saved in:
5
Frontline robots in tourism and hospitality : service enhancement or cost reduction?
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián Blanco, Carlos
- In:
Electronic markets : EM ; the international journal of …
31
(
2021
)
3
,
pp. 477-492
Persistent link: https://www.econbiz.de/10012666399
Saved in:
6
How old is your soul? : differences in the impact of eWOM on Generation X and millennials
Ruiz-Equihua, Daniel
;
Casaló, Luis V.
;
Romero, Jaime
- In:
Journal of hospitality and tourism insights
5
(
2022
)
3
,
pp. 553-566
Persistent link: https://www.econbiz.de/10013272798
Saved in:
7
The role of utilitarian and hedonic aspects in the continuance intention to use social mobile apps
Akdim, Khaoula
;
Casaló, Luis V.
;
Flavián Blanco, Carlos
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013209660
Saved in:
8
Influencers and brands successful collaborations : a mutual reinforcement to promote products and services on social media
Ibáñez-Sánchez, Sergio
;
Flavián, Marta
;
Casaló, Luis V.
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 469-486
Persistent link: https://www.econbiz.de/10013371041
Saved in:
9
Be creative, my friend! : engaging users on Instagram by promoting positive emotions
Casaló, Luis V.
;
Flavián Blanco, Carlos
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 416-425
Persistent link: https://www.econbiz.de/10012544844
Saved in:
10
Understanding influencer marketing : the role of congruence between influencers, products and consumers
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián, Marta
; …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 186-195
Persistent link: https://www.econbiz.de/10012581593
Saved in:
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