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Search: subject:"Virtuelle Realität"
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Konsumentenverhalten
Virtuelle Realität
2,499
Virtual reality
2,366
Social Web
654
Social web
653
Consumer behaviour
421
Virtual organization
391
Virtuelle Organisation
391
Virtual team
304
Virtuelles Team
304
Internet
262
Electronic Commerce
247
E-commerce
239
E-Learning
238
E-learning
236
Theorie
199
Theory
199
Deutschland
147
Germany
147
Online-Handel
144
Online retailing
143
Computerspiel
141
Unternehmensnetzwerk
138
Augmented reality
137
Business network
137
Video game
137
Internet marketing
114
Online-Marketing
114
Beziehungsmarketing
111
Relationship marketing
109
Arbeitsgruppe
99
Team
99
Experiment
97
Tourism
96
Tourismus
96
virtual reality
96
Tourism industry
82
Tourismuswirtschaft
82
Informationstechnik
79
Einzelhandel
77
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Undetermined
261
Free
60
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Article
377
Book / Working Paper
46
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Article in journal
353
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353
Aufsatz im Buch
21
Book section
21
Graue Literatur
13
Hochschulschrift
13
Non-commercial literature
13
Thesis
11
Working Paper
6
Arbeitspapier
5
Conference paper
3
Konferenzbeitrag
3
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2
Sammelwerk
2
Article
1
Aufsatzsammlung
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1
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1
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404
German
19
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Flavián Blanco, Carlos
6
Loureiro, Sandra Maria Correia
6
Chylinski, Mathew
5
Heller, Jonas
5
Ibáñez-Sánchez, Sergio
5
McLean, Graeme J.
5
Meißner, Martin
5
Orús, Carlos
5
Pantano, Eleonora
5
Ruyter, Ko de
5
Barhorst, Jennifer Brannon
4
Barnes, Stuart J.
4
Hilken, Tim
4
Javornik, Ana
4
Mahr, Dominik
4
Pfeiffer, Jella
4
Pfeiffer, Thies
4
Rauschnabel, Philipp A.
4
Baier, Daniel
3
Belk, Russell W.
3
Bigné Alcañiz, J. Enrique
3
Castronova, Edward
3
Denegri-Knott, Janice
3
Diehl, Sandra
3
Hollebeek, Linda D.
3
Huang, Tseng-Lung
3
Jung, Timothy
3
Keeling, Debbie I.
3
Kumar, Harish
3
Lavoye, Virginie
3
Mero, Joel
3
Molesworth, Mike
3
Papagiannidis, Savvas
3
Park, Minjung
3
Pressey, Andrew D.
3
Reijmersdal, Eva A. van
3
Seo, Yuri
3
Spielmann, Nathalie
3
Tarkiainen, Anssi
3
Wu, Juanjuan
3
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Handelshochschule Leipzig
1
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Journal of business research : JBR
38
Journal of retailing and consumer services
37
Psychology & marketing
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
International journal of retail and distribution management
9
Technological forecasting & social change : an international journal
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Tourism management : research, policies, practice
7
Cogent business & management
6
International journal of consumer studies
6
International journal of internet marketing and advertising : IJIMA
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Journal of consumer behaviour
5
Journal of marketing management : MM
5
Marketing intelligence & planning
5
Electronic commerce research
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of internet commerce
4
Journal of management information systems : JMIS
4
Journal of promotion management : innovations in planning and applied research
4
Journal of service management
4
The international review of retail, distribution and consumer research
4
Asia Pacific journal of marketing and logistics
3
Information systems research : ISR
3
International journal of electronic commerce : IJEC
3
International journal of hospitality management
3
International journal of retail & distribution management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of retailing
3
Journal of strategic marketing
3
Journal of travel and tourism marketing
3
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
2
Arbeitspapier / HHL, Leipzig Graduate School of Management
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Business horizons
2
EuroMed journal of business
2
European journal of marketing
2
Information systems and e-business management : ISeB
2
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ECONIS (ZBW)
420
EconStor
2
OLC EcoSci
1
Showing
51
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423
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51
Reuse intention of augmented reality apps : recreational consciousness as moderator
Behzad Foroughi
;
Hongsachart, Hathaitip
;
Asadi, Shahla
; …
- In:
The service industries journal
44
(
2024
)
7/8
,
pp. 480-521
Persistent link: https://www.econbiz.de/10014551109
Saved in:
52
Virtual versus human : unraveling consumer reactions to service failures through influencer types
Zhao, Taiyang
;
Ran, Yaxuan
;
Wu, Banggang
;
Wang, Valerie …
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014555571
Saved in:
53
The power of flattery : enhancing prosocial behavior through virtual influencers
Quach, Sara
;
Cheah, Isaac
;
Thaichon, Park
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1629-1648
Persistent link: https://www.econbiz.de/10014555637
Saved in:
54
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
55
Virtual agents that flatter you : moderating effects of self-esteem and customization target in e-customization services
Li, Xueni
;
Si, Wei
;
Chan, Kimmy Wa
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10014467497
Saved in:
56
Antecedents of consumers' online apparel purchase intention through virtual try on technology : a moderated moderated-mediation model
Chidambaram, Vijayabanu
;
Rana, Nripendra P.
;
Parayitam, …
- In:
Journal of consumer behaviour
23
(
2024
)
1
,
pp. 107-125
Persistent link: https://www.econbiz.de/10014468177
Saved in:
57
Impact of delightful somatosensory augmented reality experience on online consumer stickiness intention
Huang, Tseng-Lung
;
Chung, Henry F. L.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 6-30
Persistent link: https://www.econbiz.de/10014475046
Saved in:
58
Let virtual creatures stay virtual : tactics to increase trust in virtual influencers
Qu, Ying
;
Baek, Eunsoo
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10014475083
Saved in:
59
Exploring the impact of location-based augmented reality on tourists' spatial behavior, experience, and intention through a field experiment
Zhang, Kun
;
Wang, Jingyue
;
Zhang, Jinyi
;
Wang, Ying
; …
- In:
Tourism management : research, policies, practice
102
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014457770
Saved in:
60
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
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