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~subject:"Marketing management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Aufsatzsammlung"
~type_genre:"Thesis"
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Marketing management
Kundenservice
1,897
Customer service
1,894
Dienstleistungsqualität
933
Service quality
933
Kundenzufriedenheit
804
Customer satisfaction
803
Beziehungsmarketing
785
Relationship marketing
785
Consumer behaviour
626
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626
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292
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291
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206
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206
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158
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155
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147
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144
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135
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135
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119
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114
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113
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106
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89
Online-Handel
89
Salespeople
86
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85
Arbeitszufriedenheit
79
E-commerce
79
Job satisfaction
79
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78
Qualitätsmanagement
78
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71
customer service
68
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Abston, Kristie A.
1
Balachandran, Indra
1
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1
Baumgartner, Rudolf
1
Bharadwaj, Sundar G.
1
Chen, Shu-ching
1
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1
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1
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1
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1
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1
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1
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1
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1
Kramer, Markus S.
1
Laakmann, Kai
1
Lee, Chia-chi
1
Li, Xiang (Robert)
1
Lieven, Theo
1
Mandal, Pratap Chandra
1
Mohd. Haniff Jedin
1
O'Reilly, Kelly
1
Paper, David
1
Pappas, James M.
1
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1
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1
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1
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1
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1
Röllecke, Felix Johannes
1
Scharf, Andreas
1
Schlömer, Tobbias
1
Schröder, David
1
Schwill, Jürgen
1
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Europäische Hochschulschriften / 5
2
Gabler Edition Wissenschaft : Focus Dienstleistungsmarketing
2
Journal of business research : JBR
2
Markt und Konsum
2
Neue betriebswirtschaftliche Forschung : Nbf
2
Schriften zu Marketing und Management
2
Baltic journal of management
1
California management review
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Hamburger Schriften zur Marketingforschung
1
International journal of business and economics
1
International journal of business excellence : IJBEX
1
International journal of retail & distribution management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Services marketing quarterly
1
Technischer Vertrieb
1
The journal of business & industrial marketing
1
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1
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ECONIS (ZBW)
30
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1
From managing customers to joint venturing with customers : co-creating service value in the digital age
Falkenreck, Christine
;
Wagner, Ralf
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 643-656
Persistent link: https://www.econbiz.de/10013165201
Saved in:
2
Marketing mix elements and customer service satisfaction : empirical evidence in the Malaysia edutainment theme park industry
Mohd. Haniff Jedin
;
Balachandran, Indra
- In:
Services marketing quarterly
42
(
2021
)
1/2
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012607285
Saved in:
3
Achieving excellence in services marketing : roles in customer delight
Mandal, Pratap Chandra
- In:
International journal of business excellence : IJBEX
20
(
2020
)
3
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012199135
Saved in:
4
Returning customers : the hidden strategic opportunity of returns management
Röllecke, Felix Johannes
;
Huchzermeier, Arnd
; …
- In:
California management review
60
(
2018
)
2
,
pp. 176-203
Persistent link: https://www.econbiz.de/10011803395
Saved in:
5
Cable me not
Haberern, Lauren
- In:
International journal of business and economics
16
(
2017
)
3
,
pp. 323-328
Persistent link: https://www.econbiz.de/10011974039
Saved in:
6
When and why do customer solutions pay off in business markets?
Worm, Stefan
;
Bharadwaj, Sundar G.
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10011737459
Saved in:
7
Business service market share, international operation strategy and performance
Lee, Chia-chi
- In:
Baltic journal of management
8
(
2013
)
4
,
pp. 463-485
Persistent link: https://www.econbiz.de/10010203980
Saved in:
8
CRM and retail service quality : front-line employee perspectives
O'Reilly, Kelly
;
Paper, David
- In:
International journal of retail & distribution management
40
(
2012
)
11
,
pp. 865-881
Persistent link: https://www.econbiz.de/10009686411
Saved in:
9
A value-based perspective of market orientation and customer service
Chen, Shu-ching
;
Quester, Pascale G.
- In:
Journal of retailing and consumer services
16
(
2009
)
3
,
pp. 197-206
Persistent link: https://www.econbiz.de/10003852521
Saved in:
10
Markenloyalität im Aftersales-Marketing : Konzept zur Erhöhung der Markenloyalität in der deutschen Automobilbranche durch Optimierung eines herstellerinitiierten Aftersales-Market...
Hättich, Holger
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003853821
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