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~subject:"Marktsegmentierung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Marktsegmentierung
Target group
1,672
Zielgruppe
1,670
Consumer behaviour
532
Konsumentenverhalten
532
Advertising effects
276
Werbewirkung
276
Deutschland
245
Germany
245
Advertising
235
Werbung
233
Children
213
Kinder
213
USA
205
United States
205
Marketing management
202
Marketingmanagement
202
Internet marketing
177
Online-Marketing
177
Market segmentation
156
Elderly people
152
Ältere Menschen
152
Beziehungsmarketing
136
Relationship marketing
136
Jugendliche
121
Youth
121
Brand management
109
Markenführung
109
Marketing
71
Social Web
67
Social web
67
Brand image
63
Markenimage
63
Low income
56
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56
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56
Theory
56
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54
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54
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52
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19
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13
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10
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10
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6
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1
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English
121
German
34
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Chawla, Deepak
2
Dolnicar, Sara
2
Goldsmith, Ronald E.
2
Leisch, Friedrich
2
Preuß, Klaus-Jürgen
2
Tsiotsou, Rodoula H.
2
Tybout, Alice M.
2
Verhoef, Peter C.
2
Weinstein, Art
2
Abedin, Ehsan
1
Abold, Roland
1
Aghdaie, Mohammad Hasan
1
Akarte, Milind M.
1
Akhondzadeh-Noughabi, Elham
1
Al-Azri, Hamed
1
Al-Muharrami, Saeed
1
Albadvi, Amir
1
Albers, Sönke
1
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1
Alfarhan, Usamah F.
1
Alt, Mónika-Anetta
1
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1
Alves Gomes, Miguel
1
Arain, Zulfiqar Ali
1
Arora, Mukul
1
Audrezet, Alice
1
Avram, Bogdan
1
Babakus, Emin
1
Babiuch-Schulze, Andreas
1
Bagozzi, Richard P.
1
Balci, Gökcay
1
Barbarossa, Camilla
1
Barnatt, Christopher
1
Barry, Thomas E.
1
Bastian, Iryna
1
Basu, Rituparna
1
Batchelor, Alex
1
Bauer, Erich
1
Bauer, Hans H.
1
Bayrle, Markus
1
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Handbuch Zielgruppenmanagement
5
Journal of retailing and consumer services
4
Journal of vacation marketing : an international journal
4
Tourism management : research, policies, practice
4
Journal of customer behaviour
3
Journal of marketing analytics : JMA
3
Journal of strategic marketing
3
Marketing intelligence & planning
3
Methoden zur erfolgreichen Marktsegmentbearbeitung
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Young consumers : insight and ideas for responsible marketers
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
2
International journal of hospitality management
2
International journal of market research
2
International journal of physical distribution & logistics management : IJPD & LM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business research : JBR
2
Journal of food products marketing
2
Journal of marketing for higher education
2
Kellogg on marketing
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Services marketing quarterly
2
The journal of consumer marketing
2
Tourism management perspectives : TMP
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Trends and Issues in Global Tourism 2008
2
Zielgruppen finden und überzeugen : [WiGIM Jahrestagung am 13.10.2005]
2
Agricultural finance review
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Annals of operations research ; volume 254, numbers 1/2 (July 2017)
1
Asia Pacific journal of marketing and logistics
1
Benchmarking : an international journal ; BIJ
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Doppelklick statt Doppelherz - Medien für die Zielgruppe 50plus
1
Electronic commerce research
1
Enlightening tourism : ET ; a pathmaking journal
1
European Sport management quarterly : ESMQ
1
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ECONIS (ZBW)
155
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155
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1
A two-stage business analytics approach to perform behavioural and geographic customer segmentation using e-commerce delivery data
Griva, Anastasia
;
Zampou, Eleni
;
Stavrou, Vasilis
; …
- In:
Journal of decision systems
33
(
2024
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10014511925
Saved in:
2
Unpacking nontarget majority consumers' responses to modest fashion : how market controversy perpetuates marketplace exclusion
Audrezet, Alice
;
Parguel, Béatrice
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
13/14
,
pp. 1302-1330
Persistent link: https://www.econbiz.de/10014427187
Saved in:
3
A review on customer segmentation methods for personalized customer targeting in e-commerce use cases
Alves Gomes, Miguel
;
Meisen, Tobias
- In:
Information systems and e-business management : ISeB
21
(
2023
)
3
,
pp. 527-570
Persistent link: https://www.econbiz.de/10014420611
Saved in:
4
Benefit segmentation in the tourist accommodation market based on eWOM attribute ratings
Nessel, Karolina
;
Kościółek, Szczepan
; …
- In:
Information technology & tourism
23
(
2021
)
2
,
pp. 265-290
Persistent link: https://www.econbiz.de/10012545201
Saved in:
5
Integrated customer lifetime value (CLV) and customer migration model to improve customer segmentation
Kessara Kanchanapoom
;
Jongsawas Chongwatpol
- In:
Journal of marketing analytics : JMA
11
(
2023
)
2
,
pp. 172-185
Persistent link: https://www.econbiz.de/10014326748
Saved in:
6
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
Saved in:
7
Segmenting the Malaysian female young adolescent market based on gender roles and identities
Tan, Ser Zian
;
Chan, Kara
;
Poh Ling Tan
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
6
,
pp. 704-720
Persistent link: https://www.econbiz.de/10014507530
Saved in:
8
Customer segmentation and ex ante fairness : a queueing perspective
Liu, Jian
;
Zhou, Yong-Pin
;
Chen, Jian
- In:
Production and operations management : the flagship …
32
(
2023
)
10
,
pp. 3246-3265
Persistent link: https://www.econbiz.de/10014430726
Saved in:
9
A multi-criteria, composite index methodology to measure the suitability of target markets for the hotel industry
Gallego, Inma
;
González-Rodríguez, M. Rosario
;
Font, …
- In:
Tourism management perspectives : TMP
47
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014318786
Saved in:
10
Optimal targeting of latent tourism demand segments
Cazorla-Artiles, José M.
;
Eugenio-Martin, Juan L.
- In:
Tourism management : research, policies, practice
95
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013534445
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