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~subject:"Marktsegmentierung"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Target group"
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Marktsegmentierung
Target group
1,069
Zielgruppe
1,067
Consumer behaviour
423
Konsumentenverhalten
423
Advertising effects
245
Werbewirkung
245
Advertising
210
Werbung
208
Children
187
Kinder
187
USA
153
United States
153
Internet marketing
133
Online-Marketing
133
Marketing management
128
Marketingmanagement
128
Market segmentation
121
Jugendliche
106
Youth
106
Beziehungsmarketing
85
Relationship marketing
85
Brand management
69
Markenführung
69
Deutschland
66
Elderly people
66
Germany
66
Ältere Menschen
66
Low income
50
Niedrigeinkommen
50
Brand image
46
India
46
Indien
46
Markenimage
46
Developing countries
42
Entwicklungsländer
42
Holiday behaviour
40
Urlaubsverhalten
40
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37
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37
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48
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7
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120
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Aufsatz in Zeitschrift
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120
Aufsatz im Buch
35
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35
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24
Thesis
19
Graue Literatur
13
Non-commercial literature
13
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10
Working Paper
10
Aufsatzsammlung
6
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4
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3
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1
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1
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English
108
German
12
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Chawla, Deepak
2
Dolnicar, Sara
2
Leisch, Friedrich
2
Verhoef, Peter C.
2
Weinstein, Art
2
Abedin, Ehsan
1
Abold, Roland
1
Aghdaie, Mohammad Hasan
1
Akarte, Milind M.
1
Akhondzadeh-Noughabi, Elham
1
Al-Azri, Hamed
1
Al-Muharrami, Saeed
1
Albadvi, Amir
1
Albers, Sönke
1
Alexandris, K.
1
Alfarhan, Usamah F.
1
Alt, Mónika-Anetta
1
Alvarez, Cecilia M. O.
1
Alves Gomes, Miguel
1
Arain, Zulfiqar Ali
1
Arora, Mukul
1
Audrezet, Alice
1
Avram, Bogdan
1
Babakus, Emin
1
Bagozzi, Richard P.
1
Balci, Gökcay
1
Barbarossa, Camilla
1
Barry, Thomas E.
1
Bastian, Iryna
1
Basu, Rituparna
1
Batchelor, Alex
1
Bauer, Erich
1
Bauer, Hans H.
1
Behzadian, Majid
1
Berenguer Contrí, Gloria
1
Berné, Carmen
1
Birk, Matthias M.
1
Bodenmiller, Adam E.
1
Branchik, Blaine J.
1
Briggeman, Brian C.
1
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Journal of retailing and consumer services
4
Journal of vacation marketing : an international journal
4
Tourism management : research, policies, practice
4
Journal of customer behaviour
3
Journal of marketing analytics : JMA
3
Journal of strategic marketing
3
Marketing intelligence & planning
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Young consumers : insight and ideas for responsible marketers
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of hospitality management
2
International journal of market research
2
International journal of physical distribution & logistics management : IJPD & LM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business research : JBR
2
Journal of food products marketing
2
Journal of marketing for higher education
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Services marketing quarterly
2
The journal of consumer marketing
2
Tourism management perspectives : TMP
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Agricultural finance review
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Asia Pacific journal of marketing and logistics
1
Benchmarking : an international journal ; BIJ
1
Electronic commerce research
1
Enlightening tourism : ET ; a pathmaking journal
1
European Sport management quarterly : ESMQ
1
Expert journal of marketing
1
Folia oeconomica Stetinensia : FOS
1
Information systems and e-business management : ISeB
1
Information technology & tourism
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the review of marketing communications
1
International journal of business excellence : IJBEX
1
International journal of business information systems : IJBIS
1
International journal of business innovation and research
1
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ECONIS (ZBW)
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1
A two-stage business analytics approach to perform behavioural and geographic customer segmentation using e-commerce delivery data
Griva, Anastasia
;
Zampou, Eleni
;
Stavrou, Vasilis
; …
- In:
Journal of decision systems
33
(
2024
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10014511925
Saved in:
2
Unpacking nontarget majority consumers' responses to modest fashion : how market controversy perpetuates marketplace exclusion
Audrezet, Alice
;
Parguel, Béatrice
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
13/14
,
pp. 1302-1330
Persistent link: https://www.econbiz.de/10014427187
Saved in:
3
A review on customer segmentation methods for personalized customer targeting in e-commerce use cases
Alves Gomes, Miguel
;
Meisen, Tobias
- In:
Information systems and e-business management : ISeB
21
(
2023
)
3
,
pp. 527-570
Persistent link: https://www.econbiz.de/10014420611
Saved in:
4
Benefit segmentation in the tourist accommodation market based on eWOM attribute ratings
Nessel, Karolina
;
Kościółek, Szczepan
; …
- In:
Information technology & tourism
23
(
2021
)
2
,
pp. 265-290
Persistent link: https://www.econbiz.de/10012545201
Saved in:
5
Integrated customer lifetime value (CLV) and customer migration model to improve customer segmentation
Kessara Kanchanapoom
;
Jongsawas Chongwatpol
- In:
Journal of marketing analytics : JMA
11
(
2023
)
2
,
pp. 172-185
Persistent link: https://www.econbiz.de/10014326748
Saved in:
6
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
Saved in:
7
Segmenting the Malaysian female young adolescent market based on gender roles and identities
Tan, Ser Zian
;
Chan, Kara
;
Poh Ling Tan
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
6
,
pp. 704-720
Persistent link: https://www.econbiz.de/10014507530
Saved in:
8
Customer segmentation and ex ante fairness : a queueing perspective
Liu, Jian
;
Zhou, Yong-Pin
;
Chen, Jian
- In:
Production and operations management : the flagship …
32
(
2023
)
10
,
pp. 3246-3265
Persistent link: https://www.econbiz.de/10014430726
Saved in:
9
A multi-criteria, composite index methodology to measure the suitability of target markets for the hotel industry
Gallego, Inma
;
González-Rodríguez, M. Rosario
;
Font, …
- In:
Tourism management perspectives : TMP
47
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014318786
Saved in:
10
Optimal targeting of latent tourism demand segments
Cazorla-Artiles, José M.
;
Eugenio-Martin, Juan L.
- In:
Tourism management : research, policies, practice
95
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013534445
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