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~subject:"Multikanalvertrieb"
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Search: subject_exact:"Multikanalvertrieb"
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Multikanalvertrieb
Multichannel strategy
334
Mehrgleisiger Vertrieb
193
Einzelhandel
178
Retail trade
162
Vertriebsweg
139
Beziehungsmarketing
138
Distribution channel
138
Relationship marketing
138
Online retailing
133
Online-Handel
133
Consumer behaviour
104
Konsumentenverhalten
104
Deutschland
91
Germany
84
Electronic Commerce
82
Marketingmanagement
45
E-commerce
43
Marketing
40
Marketing management
39
Vertriebsorganisation
36
Omnichannel retailing
31
Digitalisierung
27
Online-Marketing
27
Internet marketing
26
Omnichannel
26
Lieferkette
25
Supply chain
25
Dienstleistungsqualität
24
Erfolgsfaktor
24
Service quality
24
Verbraucherverhalten
24
Bank
23
Handelsmarketing
23
Retail marketing
23
Customer analysis
22
Customer satisfaction
22
Kundenanalyse
22
Kundenzufriedenheit
22
Theorie
22
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Online availability
All
Undetermined
179
Free
36
Type of publication
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Article
213
Book / Working Paper
121
Type of publication (narrower categories)
All
Article in journal
142
Aufsatz in Zeitschrift
142
Aufsatz im Buch
72
Book section
72
Hochschulschrift
38
Thesis
23
Aufsatzsammlung
15
Collection of articles of several authors
15
Sammelwerk
15
Graue Literatur
13
Non-commercial literature
13
Arbeitspapier
9
Case study
9
Fallstudie
9
Working Paper
9
Collection of articles written by one author
6
Sammlung
6
Lehrbuch
5
Guidebook
3
Ratgeber
3
Textbook
3
Conference paper
2
Konferenzbeitrag
2
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Language
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English
236
German
96
French
2
Polish
1
Author
All
Gao, Fei
6
Heinemann, Gerrit
5
Hübner, Alexander
5
Kumar, Anuj
5
Rudolph, Thomas
5
Brock, Harald
4
Dirsehan, Taşkın
4
Friege, Christian
4
Holzapfel, Andreas
4
Jerath, Kinshuk
4
Netessine, Serguei
4
Piotrowicz, Wojciech
4
Su, Xuanming
4
Trenz, Manuel
4
Wirtz, Bernd W.
4
Wollenburg, Johannes
4
Alexander, Bethan
3
Brunner, Felix
3
Cuthbertson, Richard
3
Gallino, Santiago
3
He, Yi
3
Mosca, Fabrizio
3
Quach, Sara
3
Swoboda, Bernhard
3
Winters, Amelie
3
Xu, Qingyun
3
Acquila-Natale, Emiliano
2
Akturk, M. Serkan
2
Andreini, Daniela
2
Anh Thi Van Nguyen
2
Arora, Vibha
2
Azemi, Yllka
2
Barari, Mojtaba
2
Basu, Preetam
2
Beck, Norbert
2
Bell, David R.
2
Bergmeier, Markus
2
Bieberstein, Ingo
2
Binckebanck, Lars
2
Blazquez Cano, Marta
2
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Institution
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Springer Fachmedien Wiesbaden
15
Books on Demand GmbH <Norderstedt>
3
Bundesverband des Deutschen Lederwaren-Einzelhandels
1
Bundesverband des Deutschen Schuheinzelhandels
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Christian-Albrechts-Universität zu Kiel
1
Dgroup
1
Eric Cuvillier <Firma>
1
Experian Marketing Services
1
Institut des Deutschen Textileinzelhandels <Köln>
1
Josef Eul Verlag GmbH
1
Katholische Universität Eichstätt-Ingolstadt
1
Leuphana Universität Lüneburg
1
Peter Lang GmbH
1
RWTH Aachen
1
Shaker Verlag
1
Steinbeis, School of International Business and Entrepreneurship
1
Steinbeis-Hochschule Berlin
1
Steinbeis-Stiftung für Wirtschaftsförderung
1
Symposion Publishing Verlag <Düsseldorf>
1
Technische Universität Braunschweig
1
Universität Augsburg
1
epubli GmbH
1
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Published in...
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Journal of retailing and consumer services
24
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
18
SpringerLink / Bücher
14
International journal of retail and distribution management
8
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Springer eBook Collection
7
Journal of retailing
6
Research
6
The international review of retail, distribution and consumer research
6
International journal of production economics
5
Journal of advertising research
5
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
European journal of operational research : EJOR
4
Journal of business research : JBR
4
Lehrbuch
4
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
4
Developing successful global strategies for marketing luxury brands
3
International journal of electronic commerce : IJEC
3
International journal of physical distribution & logistics management : IJPD & LM
3
Journal of operations management
3
Administrative Sciences : open access journal
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Die digitale Genossenschaftsbank : strategische Herausforderungen und Implementierung
2
Essentials
2
Faculty & research / Insead : working paper series
2
Global marketing strategies for the promotion of luxury goods
2
Handbook of research on IoT, digital transformation, and the future of global marketing
2
Handel und Internationales Marketing / Retailing and International Marketing
2
Handel und Internationales Marketing Retailing and International Marketing
2
Harvard business review : HBR
2
Interaktives Marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
MIS quarterly
2
Manufacturing & service operations management : M & SOM
2
Marktorientiertes Management
2
Premier reference source
2
Reihe: Kundenorientierte Unternehmensführung
2
The Routledge companion to strategic marketing
2
Transportation research / E : an international journal
2
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Source
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ECONIS (ZBW)
334
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61
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334
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61
SafeCX : a framework for safe customer experience in omnichannel retailing
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Chowdhury, Noman H.
- In:
The journal of services marketing
36
(
2022
)
4
,
pp. 499-529
Persistent link: https://www.econbiz.de/10013407558
Saved in:
62
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
63
Cross-channel effects of omnichannel retail marketing strategies : a review of extant data-driven research
Timoumi, Ahmed
;
Gangwar, Manish
;
Mantrala, Murali K.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 133-151
Persistent link: https://www.econbiz.de/10013207545
Saved in:
64
Exploring customer experience during channel switching in omnichannel retailing context : a qualitative assessment
Anh Thi Van Nguyen
;
McClelland, Bob
;
Nguyen Hoang Thuan
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013209558
Saved in:
65
Seamless experience in the context of omnichannel shopping : scale development and empirical validation
Chang, Ya Ping
;
Li, Jingwen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013209581
Saved in:
66
Challenging the "integration imperative" : a customer perspective on omnichannel journeys
Gasparin, Isadora
;
Panina, Ekaterina
;
Becker, Larissa
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209585
Saved in:
67
Information effects of warehouse automation on sales in omnichannel retailing
Tagashira, Takumi
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013209642
Saved in:
68
Omnichannel marketing : structured review, synthesis, and future directions
Nguyen, Anh T. V.
;
McClelland, Bob
;
Nguyen Hoang Thuan
; …
- In:
The international review of retail, distribution and …
32
(
2022
)
3
,
pp. 221-265
Persistent link: https://www.econbiz.de/10013274266
Saved in:
69
Customer engagement model and consumer behaviour within omnichannel retailing
Theocharis, Dimitrios
;
Tsekouropoulos, Georgios
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10013258250
Saved in:
70
Omnichannel customer journeys : fragments of a never-ending story?
Both, Alina
;
Steinmann, Sascha
;
Chrysochou, Polymeros
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-38)
.
2022
Persistent link: https://www.econbiz.de/10013281203
Saved in:
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