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~subject:"Pricing strategy"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Pricing strategy
B-to-B-Marketing
2,397
Business-to-business marketing
2,397
Lieferantenmanagement
1,170
Supplier relationship management
1,170
Relationship marketing
621
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616
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Marketingmanagement
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E-commerce
252
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Hinterhuber, Andreas
8
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Alavi, Sascha
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Elmaghraby, Wedad
2
Farrés, Rafael
2
Indounas, Kostis
2
Johansson, Magnus
2
Johnston, Wesley J.
2
Karwan, Mark H.
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Kaya, Murat
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Kienzler, Mario
2
Liozu, Stephan M.
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Netzer, Oded
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Raj, Ritwik
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Sun, Lei
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1
Alhauli, Abdullah
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Amrouche, Nawel
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Ansari, Asim
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Aydin, Goker
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Che, Hai
1
Crecelius, Andrew T.
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Cressman, George E.
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Cui, Ruomeng
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Custer, Paul Anthony
1
Dasu, Sriram
1
Diller, Hermann
1
Drews, Ralf
1
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Innovation in pricing : contemporary theories and best practices
10
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of business research : JBR
4
Journal of revenue and pricing management
4
Manufacturing & service operations management : M & SOM
3
Information systems research : ISR
2
Innovatives Industriegütermarketing
2
Journal of marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The Oxford handbook of pricing management
2
The ROI of pricing : measuring the impact and making the business case
2
The journal of business & industrial marketing
2
Asia Pacific journal of marketing and logistics
1
Asian journal of management cases : AJMC
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Computers & operations research : and their applications to problems of world concern ; an international journal
1
Creating and managing superior customer value
1
Enterprise & society : the international journal of business history
1
Handbook of business-to-business marketing
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of bank marketing
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of procurement management
1
Journal of business-to-business marketing
1
Journal of marketing research : JMR
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of service research
1
Journal of the Academy of Marketing Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Marketingeffizienz - Kosten senken und Erlöse steigern
1
Retail supply chain management : quantitative models and empirical studies
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The journal of supply chain management : a global review of purchasing and supply
1
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ECONIS (ZBW)
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1
Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, Pierre
;
Svensson, …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
Saved in:
2
Free-to-fee transformation of industrial services
Mustak, Mekhail
;
Ulaga, Wolfgang
;
Grohmann, Marcella Maria
- In:
Journal of service research
26
(
2023
)
1
,
pp. 21-43
Persistent link: https://www.econbiz.de/10014246191
Saved in:
3
Customer-oriented salespeople's value creation and claiming in price negotiations
Kassemeier, Roland
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 689-712
Persistent link: https://www.econbiz.de/10013389228
Saved in:
4
Automating the B2B salesperson pricing decisions : a human-machine hybrid approach
Karlinsky-Shichor, Yael
;
Netzer, Oded
- In:
Marketing science
43
(
2024
)
1
,
pp. 138-157
Persistent link: https://www.econbiz.de/10014470128
Saved in:
5
Value first, then price : the new paradigm of B2B buying and selling
Hinterhuber, Andreas
;
Snelgrove, Todd C.
;
Stensson, Bo-Inge
- In:
Journal of revenue and pricing management
20
(
2021
)
4
,
pp. 403-409
Persistent link: https://www.econbiz.de/10012601012
Saved in:
6
A numerical optimization approach for pricing components in customer defined bundles in a B2B market
Raj, Ritwik
;
Karwan, Mark H.
;
Murray, Chase
;
Sun, Lei
- In:
Computers & operations research : and their …
155
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014339014
Saved in:
7
Impressionable or immune? : examining the influence of marquee sellers in B2B secondary market platforms for it products
Alhauli, Abdullah
;
Elmaghraby, Wedad
;
Gopal, Anandasivam
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 570-589
Persistent link: https://www.econbiz.de/10014325023
Saved in:
8
Buyers' strategic behavior in B2B multichannel auction markets : when an online posted price channel is incorporated into a Dutch auction system
Truong, May
;
Gupta, Alok
;
Ketter, Wolfgang
;
Heck, Eric van
- In:
Information systems research : ISR
33
(
2022
)
4
,
pp. 1344-1367
Persistent link: https://www.econbiz.de/10014321822
Saved in:
9
Itemized pricing in B2B bundles with diminishing reservation prices and loss averse customers
Raj, Ritwik
;
Karwan, Mark H.
;
Murray, Chase
;
Sun, Lei
- In:
Journal of revenue and pricing management
21
(
2022
)
4
,
pp. 375-392
Persistent link: https://www.econbiz.de/10013390532
Saved in:
10
Applying pricing research in B2B financial service industries
Indounas, Kostis
- In:
International journal of bank marketing
40
(
2022
)
4
,
pp. 918-933
Persistent link: https://www.econbiz.de/10013396428
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