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~subject:"Product line"
~type_genre:"Aufsatz in Zeitschrift"
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Product line
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product line
23
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15
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15
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10
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10
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2
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1
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ECONIS (ZBW)
13
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1
Competitive pricing and product strategies in the presence of consumers' social comparisons
Zhang, Ting
;
Choi, Tsan-Ming
;
Cheng, T. C. E.
- In:
European journal of operational research : EJOR
312
(
2024
)
2
,
pp. 573-586
Persistent link: https://www.econbiz.de/10014456304
Saved in:
2
Modelling product lines diffusion : a framework incorporating competitive brands for sustainable innovations
Aggrawal, Deepti
;
Anand, Adarsh
;
Bansal, Gunjan
; …
- In:
Operations management research : OMR ; advancing …
15
(
2022
)
3/4
,
pp. 760-772
Persistent link: https://www.econbiz.de/10013462474
Saved in:
3
Influence of multimarket contact on product line configuration decisions
Sarangi, Subrat
;
Lyngdoh, Teidorlang
;
Anderson, Jeffrey E.
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 644-658
Persistent link: https://www.econbiz.de/10014553348
Saved in:
4
The role of presentation order in consumer choice : the abrupt disparity effect
Dogerlioglu-Demir, Kivilcim
;
Koçaş, Cenk
;
Aksoy, …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 251-268
Persistent link: https://www.econbiz.de/10014333927
Saved in:
5
How streamer channels influence luxury brand sales in live streaming commerce : an empirical study
Li, Guoxin
;
Tang, Peiwen
;
Feng, Jiao
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3069-3090
Persistent link: https://www.econbiz.de/10014486636
Saved in:
6
Multimarket competition effects on product line decisions : a multi-objective decision model in fast moving consumer goods industry
Sarangi, Subrat
;
Chakraborty, Abhishek
;
Triantis, …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 388-398
Persistent link: https://www.econbiz.de/10012590248
Saved in:
7
When less is more : recovery technology investment and segmentation for uptime-centered services
Li, Dong
- In:
European journal of operational research : EJOR
286
(
2020
)
1
,
pp. 267-281
Persistent link: https://www.econbiz.de/10012240226
Saved in:
8
Export scope, managerial efficiency, and trade liberalization : evidence from Chinese firms
Qiu, Larry D.
;
Yu, Miaojie
- In:
Journal of economic behavior & organization : JEBO
177
(
2020
),
pp. 71-90
Persistent link: https://www.econbiz.de/10012437299
Saved in:
9
On the evaluation of commonality strategy in product line design : the effect of valuation change and distribution channel structure
Wong, Hartanto
;
Lesmono, Dharma
;
Chhajed, Dilip
;
Kim, Kilsun
- In:
Omega : the international journal of management science
83
(
2018
),
pp. 14-25
Persistent link: https://www.econbiz.de/10011989102
Saved in:
10
Value dynamics in the secondary market : how pricing and product lines in the primary market affect value retention
Majid, Kashef Abdul
;
Russell, Cristel Antonia
- In:
Journal of business research : JBR
103
(
2019
),
pp. 89-99
Persistent link: https://www.econbiz.de/10012104101
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