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~subject:"Relationship marketing"
~subject:"United States"
~type_genre:"Case study"
~type_genre:"Conference proceedings"
~type_genre:"Hochschulschrift"
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Relationship marketing
United States
Electronic Commerce
1,465
E-commerce
1,247
Deutschland
1,164
Germany
1,123
Internet
1,003
Social Web
789
Social web
789
Theorie
720
Theory
720
Online-Marketing
441
Internet marketing
397
Consumer behaviour
353
Konsumentenverhalten
353
Online retailing
349
Online-Handel
349
USA
284
Beziehungsmarketing
280
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280
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280
Welt
262
World
262
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252
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237
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226
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226
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205
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204
Unternehmen
190
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189
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189
Informationstechnik
179
Erfolgsfaktor
173
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158
Information technology
145
Lieferantenmanagement
141
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141
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138
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136
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154
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1
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5,329
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5,329
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1,122
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1,122
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838
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838
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622
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620
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240
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219
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219
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205
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119
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64
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64
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54
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51
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51
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51
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38
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28
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20
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19
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14
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Crew, Michael A.
4
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4
Alt, Rainer
3
Phan, Dien D.
3
Schumann, Jan Hendrik
3
Schwartz, Robert A.
3
Bartl, Michael
2
Birnbaum, Daniel
2
Bock, Andreas H.
2
Chen, Jim Q.
2
Corduan, Anja
2
Du, Kui
2
Gallaugher, John
2
Georg, Björn
2
Hartmann, Monika E.
2
Hepperle, Guntram R. M.
2
Kind, Liz
2
Leweling, Sascha
2
Lopiano, Gabrielle R.
2
Lucyshyn, William
2
Nanda, Ramana
2
Ney, Michael
2
Rauscher, Natalie
2
Reillier, Benoit
2
Reillier, Laure Claire
2
Reinhold, Olaf
2
Scheer, August-Wilhelm
2
Schubert, Petra
2
Schultz, Carsten
2
Stafflage, Marcel
2
Steinhoff, Fee
2
Straker, Karla
2
Tanriverdi, HĂĽseyin
2
Totzek, Dirk
2
Treiblmaier, Horst
2
Vanberg, Margit
2
Völtz, Gregor
2
Watson, Mary Anne
2
Werro, Nicolas
2
Wildner, Raimund
2
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Springer Fachmedien Wiesbaden
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Verlag Dr. KovaÄŤ
3
Bundesvereinigung Logistik
2
GfK NĂĽrnberg, Gesellschaft fĂĽr Konsum-, Markt- und Absatzforschung
2
Universität Mannheim
2
AEI-Brookings Joint Center for Regulatory Studies
1
American Marketing Association
1
Cato Institute
1
Conference on Bank Structure and Competition <34, 1998, Chicago, Ill.>
1
Conference on Postal and Delivery Economics <22., 2014, Frascati>
1
Conference on Postal and Delivery Economics <24., 2016, Florenz>
1
Conference “Competition on the Internet” <2013, München>
1
Council on Foreign Relations
1
Deutscher Logistik-Kongress <17, 2000, Berlin>
1
Deutscher Logistik-Kongress <18, 2001, Berlin>
1
Deutsches Seminar fĂĽr Fremdenverkehr Berlin
1
EBS Law School
1
Ecademy CH
1
European Marketing Academy
1
Fachkongress "Progress in Tourism Research" <3, 2002, Berlin>
1
Federal Reserve Bank of Chicago
1
Federal Reserve Bank of New York
1
Forschungsinstitut fĂĽr Rationalisierung e.V. an der RWTH Aachen
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft fĂĽr Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <NĂĽrnberg>
1
Helmut-Schmidt-Universität
1
IIF - Institut fĂĽr Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
International Telecommunications Society
1
Josef Eul Verlag GmbH
1
Ludwig-Maximilians-Universität München
1
Mohr Siebeck GmbH & Co. KG
1
MĂĽnchner Kreis
1
OECD / Joint Working Party of the Committee for Agriculture and the Trade Committee
1
Progress & Freedom Foundation
1
SaarbrĂĽcker Arbeitstagung <20, 1999, SaarbrĂĽcken>
1
Seminar für Führungskräfte <2000, Berlin>
1
Springer Malaysia Representative Office
1
Springer-Verlag GmbH
1
SwissICT, Schweizerischer Verband der Informations- und Kommunikationstechnologie
1
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Gabler Edition Wissenschaft
11
Reihe Electronic Commerce
8
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
6
Cases on strategic social media utilization in the nonprofit sector
5
Gabler-Edition Wissenschaft
5
Harvard business review : HBR
5
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
5
Betriebswirtschaftslehre fĂĽr Technologie und Innovation
4
Research
4
Social Branding : Strategien - Praxisbeispiele - Perspektiven
4
SpringerLink / BĂĽcher
4
Acta Universitatis Oeconomicae Helsingiensis / A
3
Cases on managing e-services
3
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
3
Europäische Hochschulschriften / 5
3
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
3
Gabler-Edition Wissenschaft / Markt- und Unternehmensentwicklung
3
Harvard-Business-Manager : das Wissen der Besten
3
Management information systems : mis quarterly
3
Schriftenreihe Internet : Praxis und Zukunftsanwendungen des Internets
3
Schriftenreihe Schwerpunkt Marketing
3
Schriftenreihe Strategisches Management
3
Wirtschaftsinformatik
3
A Gower book
2
Arbeitspapiere zum Tätigkeitsfeld Risikomanagement und Versicherung
2
Bericht der GfK-Tagung : vom ...
2
Berichte aus der Betriebswirtschaft
2
Berichte aus der Wirtschaftsinformatik
2
Cases on innovations in educational marketing : transnational and technological strategies
2
Contributions to economics
2
Crowdfunding : the corporate era
2
Customer-centric marketing strategies : tools for building organizational performance
2
Digital and social media marketing : a results-driven approach
2
Electronic business
2
Europäische Hochschulschriften / 2
2
Freiburger Studien zur Netzökonomie
2
Gabler Edition Wissenschaft / Betriebswirtschaftliche Studien in forschungsintensiven Industrien
2
Gabler Research
2
Handbook of social media management : value chain and business models in changing media markets
2
Hohenheimer volkswirtschaftliche Schriften
2
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ECONIS (ZBW)
545
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1
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545
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1
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
-
2021
Persistent link: https://www.econbiz.de/10012799160
Saved in:
3
Three essays on digital and non-digital transformations in business-to-business markets
Bongers, Franziska M.
-
2020
Persistent link: https://www.econbiz.de/10012608406
Saved in:
4
Essays on customer engagement strategies and tactics in business and consumer markets
Berkmann, Manuel
-
2020
Persistent link: https://www.econbiz.de/10012298430
Saved in:
5
The predictive power of social media data
Buus Lassen, Niels
-
2023
-
First edition
Persistent link: https://www.econbiz.de/10014362899
Saved in:
6
Marketing-tech - essays on personlized advertising and voice assistants
Fuhrmann, Eva-Cosmea
-
2021
Persistent link: https://www.econbiz.de/10012602231
Saved in:
7
Consumers' decision-making and satisfaction in the center of mass customization systems in the automotive industry
Hasenmaile-Aspin, Johanna
-
2022
Persistent link: https://www.econbiz.de/10013349235
Saved in:
8
An empirical analysis of digital customer brand engagement : examining consumer perceptions, attitudes, and brand outcomes in the digital world
Pitz, Julia
-
2020
Persistent link: https://www.econbiz.de/10012876097
Saved in:
9
Convincing online consumers to purchase : Empirical studies on online advertising, mobile advertising, user generated content and social shopping tools
Leweling, Sascha
-
2018
Persistent link: https://www.econbiz.de/10012168620
Saved in:
10
Measuring risks for consumers, firms, and investors in the digital economy
Alves Werb, Gabriela
-
2020
Persistent link: https://www.econbiz.de/10012618693
Saved in:
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