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~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Ratgeber"
~type_genre:"Statistics"
~type_genre:"Working Paper"
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Search: subject:"Medien"
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| 5 applied filters
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Subject
All
Werbewirkung
Social Web
12,364
Social web
12,364
Online-Marketing
4,300
Internet marketing
4,290
Consumer behaviour
3,887
Konsumentenverhalten
3,887
Viral marketing
1,703
Virales Marketing
1,703
Soziales Netzwerk
1,675
Social network
1,654
Social media
1,589
Beziehungsmarketing
1,549
Relationship marketing
1,548
social media
1,528
Kommunikationsmedien
1,416
Communication media
1,415
Brand management
1,406
Markenführung
1,406
Electronic Commerce
1,196
E-commerce
1,188
Online retailing
1,118
Online-Handel
1,118
Internet
964
Mediennutzung
912
Media usage
910
Brand image
852
Markenimage
852
USA
842
United States
839
Digitalisierung
788
Digitization
779
Web 2.0 technologies
758
Web 2.0-Technologien
756
Media coverage
650
Mediale Berichterstattung
650
Advertising effects
637
Mediensektor
627
Media industries
626
Kundenintegration
610
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Online availability
All
Undetermined
377
Free
73
Type of publication
All
Article
612
Book / Working Paper
25
Type of publication (narrower categories)
All
Article in journal
Ratgeber
Statistics
Working Paper
Aufsatz in Zeitschrift
613
Aufsatz im Buch
60
Book section
60
Hochschulschrift
32
Graue Literatur
23
Non-commercial literature
23
Thesis
19
Arbeitspapier
17
Collection of articles of several authors
7
Guidebook
7
Sammelwerk
7
Aufsatzsammlung
5
Case study
5
Conference paper
5
Fallstudie
5
Konferenzbeitrag
5
Bibliografie
3
Collection of articles written by one author
3
Sammlung
3
Adressbuch
2
Directory
2
Elektronischer Datenträger
2
Accompanied by computer file
1
Advisory report
1
Amtsdruckschrift
1
Bibliografie enthalten
1
Bibliography included
1
Bildband
1
CD-ROM, DVD
1
Elektronischer Datenträger als Beilage
1
Government document
1
Gutachten
1
Lehrbuch
1
Textbook
1
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Language
All
English
628
German
9
Author
All
Chen, Huan
6
Pelsmacker, Patrick de
6
Arora, Taanika
5
Fogel, Joshua
5
Bellman, Steven
4
Cauberghe, Verolien
4
Choi, Yung Kyun
4
Dodoo, Naa Amponsah
4
Fossen, Beth L.
4
Hudders, Liselot
4
Kerr, Gayle
4
King, Karen Whitehill
4
Noort, Guda van
4
Schweidel, David A.
4
Sen, Sandipan
4
Voorveld, Hilde
4
Agarwal, Bhawna
3
Arora, Nilesh
3
Bang Nguyen Viet
3
Beal, Virginia
3
Bigné Alcañiz, J. Enrique
3
Bright, Laura F.
3
Buzeta, Cristian
3
Dens, Nathalie
3
Dwivedi, Yogesh Kumar
3
Hayes, Jameson L.
3
Huang, Yan
3
Kim, Jooyoung
3
Lee, Monle
3
Nguyen Yen Thi Hoang
3
Pitt, Leyland F.
3
Poels, Karolien
3
Rana, Meghna
3
Rozendaal, Esther
3
Sharp, Byron
3
Smit, Edith G.
3
Terlutter, Ralf
3
Varan, Duane
3
Wang, Ye
3
Wilbur, Kenneth C.
3
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Institution
All
National Bureau of Economic Research
2
Published in...
All
International journal of advertising : the review of marketing communications
39
Journal of advertising research
34
International journal of internet marketing and advertising : IJIMA
26
Journal of business research : JBR
26
Journal of marketing communications
26
Journal of promotion management : innovations in planning and applied research
24
International journal of advertising : the quarterly review of marketing communications
18
Journal of retailing and consumer services
17
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Psychology & marketing
10
International journal of electronic commerce : IJEC
9
Journal of current issues and research in advertising
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Cogent business & management
7
Journal of electronic commerce research : JECR
7
Journal of promotion management : JPM
6
Marketing intelligence & planning
6
Young consumers : insight and ideas for responsible marketers
6
Journal of internet commerce
5
Journal of marketing management : MM
5
European journal of marketing : EJM
4
Information systems research : ISR
4
International journal of consumer studies
4
Journal of global marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing research : JMR
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Marketing : ZFP ; journal of research and management
4
The journal of applied business research
4
International journal of electronic marketing and retailing : IJEMR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of current issues and research in advertising : JCIRA
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing
3
Journal of marketing research
3
Journal of marketing theory and practice : JMTP
3
Management : journal of contemporary management issues
3
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ECONIS (ZBW)
637
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1
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10
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637
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1
Do pop-up ads in online videogames influence children’s inspired-to behavior?
Abbasi, Amir Zaib
;
Rehman, Umair
;
Ding Hooi Ting
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10013367898
Saved in:
2
Make it part of the story : the role of product placement prominence and integration in fashion and beauty blogs among young digital natives
Cárdaba, Miguel A. M.
;
Fernández Pardo, Ana
;
Martinez, L.
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
2
,
pp. 157-172
Persistent link: https://www.econbiz.de/10014290744
Saved in:
3
Generative AI and deceptive news consumption
Sandrini, Luca
;
Somogyi, Robert
- In:
Economics letters
232
(
2023
),
pp. 1-4
Persistent link: https://www.econbiz.de/10014462536
Saved in:
4
Message and media : the future of advertising research and practice in a digital environment
Koslow, Scott
;
Stewart, David W.
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 827-849
Persistent link: https://www.econbiz.de/10013209442
Saved in:
5
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
6
Viewer responses to product messages using one-person media influencers
Han, Kyoo-Hoon
;
Lee, Eunmi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 104-122
Persistent link: https://www.econbiz.de/10012512698
Saved in:
7
The impact of broadband internet on public media : evidence from China
Shi, Ce Matthew
;
Li, Danhou
- In:
Information economics and policy : IEP
65
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014467385
Saved in:
8
Strategies and tools to enhance the use of dynamic audiovisual stimuli in academic advertising research
Hamby, Anne
;
Russell, Cristel Antonia
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 633-642
Persistent link: https://www.econbiz.de/10014339497
Saved in:
9
The impact of sequential versus simultaneous media exposure on online advertising effectiveness
Theodorakioglou, Fotini
;
Hatzithomas, Leonidas
; …
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 101-117
Persistent link: https://www.econbiz.de/10014232457
Saved in:
10
The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions
Kim, Kyuree
;
Chung, Te-Lin Doreen
;
Fiore, Ann Marie
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
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