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Search: "Sreejesh, S."
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Consumer behaviour
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Sreejesh, S.
43
Sarkar, Abhigyan
14
Sarkar, Juhi Gahlot
10
S., Sreejesh
6
Vashisht, Devika
6
Anusree, M. R.
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Ghosh, Tathagata
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Paul, Justin
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Dwivedi, Yogesh Kumar
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M.R., Anusree
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Pillai, Sreejesh S.
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Ponnam, Abhilash
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Roy, Subhadip
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Dwivedi, Yogesh K.
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Kuriakose, Vijay
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Manu C
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Mitra, Amarnath
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Sahoo, Debjani
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Telang, Achyut
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Rishi, Bikramjit
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S, Sreejesh
1
Sandesh, Sadasivan Pillai
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Journal of business research : JBR
3
The journal of product & brand management
3
International journal of hospitality management
2
Journal of Indian business research
2
Journal of strategic marketing
2
Marketing Intelligence & Planning
2
The international journal of bank marketing : IJBM
2
Applied Economics Quarterly (formerly: Konjunkturpolitik)
1
Applied economics quarterly
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Asia Pacific journal of marketing and logistics
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European Journal of Marketing
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International Journal of Contemporary Hospitality Management
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International journal of manpower
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Journal of Service Theory and Practice
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Journal of financial services marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of travel and tourism marketing
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Management research review
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Personnel Review
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Psychology & Marketing
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Romanian Economic Journal
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ECONIS (ZBW)
41
Other ZBW resources
10
RePEc
2
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1
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
2
Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity
Sreejesh, S.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
Saved in:
3
Geographical indications as a labelling strategy : an empirical investigation of negative bias and its managing conditions
Sreejesh, S.
;
Kastanakis, Minas
;
Paul, Justin
- In:
Journal of consumer marketing
41
(
2024
)
3
,
pp. 340-356
Persistent link: https://www.econbiz.de/10014519765
Saved in:
4
Behavioural conflict on employee wellbeing : role of negative affect state and workplace fun
Kuriakose, Vijay
;
Sreejesh, S.
- In:
Benchmarking : an international journal
30
(
2023
)
8
,
pp. 2634-2654
Persistent link: https://www.econbiz.de/10014502233
Saved in:
5
Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
6
How do we measure the intangible? : overcoming the measurement challenge in services
Banerji, Diptiman
;
Ramasundaram, Aishwarya
;
Sreejesh, S.
; …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1911-1926
Persistent link: https://www.econbiz.de/10014335651
Saved in:
7
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
8
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
9
Resolving complaints online : development and validation of customers' perceived webcare scale
Sreejesh, S.
;
Paul, Justin
;
Unnithan, Anandakuttan B.
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10013284044
Saved in:
10
The effects of context congruence on ad persuasiveness in e-magazines : it serves my motive, and I distinguish the advertisement
Telang, Achyut
;
Sahoo, Debajani
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 303-317
Persistent link: https://www.econbiz.de/10012656832
Saved in:
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