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~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Sammelwerk"
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Search: subject:"Business-to-business"
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Business-to-business marketing
2,015
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2,007
Lieferantenmanagement
1,157
Supplier relationship management
1,157
Relationship marketing
596
Beziehungsmarketing
591
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285
Marketing management
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234
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234
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216
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216
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211
Consumer behaviour
167
Konsumentenverhalten
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Brand management
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23
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22
Naudé, Peter
21
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19
Kowalkowski, Christian
17
Lindgreen, Adam
17
Johnston, Wesley J.
16
Sharma, Arun
15
Ulaga, Wolfgang
14
Keränen, Joona
13
Di Benedetto, C. Anthony
12
Homburg, Christian
12
Terho, Harri
12
Agnihotri, Raj
11
Backhaus, Klaus
11
Cova, Bernard
11
Lilien, Gary L.
11
Rangarajan, Deva
11
Hinterhuber, Andreas
10
Kumar, V.
10
LaPlaca, Peter J.
10
Sharma, Piyush
10
Brown, Brian P.
9
Christodoulides, George
9
Corsaro, Daniela
9
Grewal, Rajdeep
9
Mora Cortez, Roberto
9
Schmitz, Christian
9
Casidy, Riza
8
Eggert, Andreas
8
Geiger, Ingmar
8
Høgevold, Nils M.
8
Jalkala, Anne
8
La Rocca, Antonella
8
Lichtenthal, J. David
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O'Cass, Aron
8
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8
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8
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1
Cross Cultural Business Conference <2014, Steyr>
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Goethe-Universität Frankfurt am Main
1
IMP Group
1
Institut für Marketing <Münster, Westfalen>
1
Institute for the Study of Business Markets
1
Linde Verlag
1
Münsteraner Marketing-Symposium <5, 1999, Münster (Westf)>
1
Springer Gabler <Firma>
1
Springer-Verlag GmbH
1
TrendForum <Unilever Bestfoods Deutschland GmbH, Hamburg> <12, 2002, Königswinter>
1
Unilever Bestfoods Deutschland GmbH <Hamburg>
1
Vertriebsingenieurtagung <6, 1991, Bad Soden am Taunus>
1
Wissenschaftliche Gesellschaft für Innovatives Marketing
1
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Industrial marketing management : the international journal for industrial and high-tech firms
620
The journal of business & industrial marketing
245
Journal of business-to-business marketing
132
Journal of business research : JBR
107
Journal of marketing
34
Journal of the Academy of Marketing Science
21
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
17
Harvard business review : HBR
15
European journal of marketing : EJM
14
Journal of customer behaviour
13
Journal of strategic marketing
13
Journal of business market management : JBM
12
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
The journal of services marketing
11
The service industries journal
11
International journal of procurement management
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Psychology & marketing
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Business horizons
8
Management decision : MD
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Journal of marketing research : JMR
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing theory
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Asia Pacific journal of marketing and logistics
6
Die Betriebswirtschaft : DBW
6
Electronic markets : the international journal on networked business
6
European journal of marketing
6
Journal of marketing research
6
Journal of service research
6
Information systems research : ISR
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ECONIS (ZBW)
2,124
Showing
1
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10
of
2,124
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date (newest first)
date (oldest first)
1
business-to-business
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Culturally diverse teams and inter-organizational knowledge sharing behavior : the role of perceived morality and relationship orientation
Nguyen Tuyet-Mai
;
Sharma, Piyush
;
Kingshott, Russel
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 120-129
Persistent link: https://www.econbiz.de/10014456186
Saved in:
3
Is segmentation a theory? : improving the theoretical basis of a foundational concept in
business-to-business
marketing
Ritter, Thomas
;
Pedersen, Carsten Lund
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 82-92
Persistent link: https://www.econbiz.de/10014456187
Saved in:
4
How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality
Berenguer Contrí, Gloria
;
Gil Saura, Irene
; …
- In:
Journal of industrial and business economics
51
(
2024
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014512487
Saved in:
5
Developing a digital maturity model for the sales processes of industrial projects
Voß, Marleen
;
Jaspert, David
;
Ahlfeld, Christian
; …
- In:
Journal of personal selling & sales management
44
(
2024
)
1
,
pp. 7-28
Persistent link: https://www.econbiz.de/10014515160
Saved in:
6
Proposing a sales performance motivational framework for B2B sellers in services firms
Rodríguez, Rocío
;
Roberts-Lombard, Mornay
;
Høgevold, …
- In:
European research on management and business economics
30
(
2024
)
1
,
pp. 1-14
This study tests a framework of
business-to-business
(B2B) sellers' sales performance motivations in services firms. An …
Persistent link: https://www.econbiz.de/10014518829
Saved in:
7
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
8
A systematic review of customer behavior in
business-to-business
markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
9
Customer journey management capability in
business-to-business
markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
10
Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, Pierre
;
Svensson, …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
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