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~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Business-to-business marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of the Academy of Marketing Science
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Harvard-Business-Manager : das Wissen der Besten
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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European journal of marketing : EJM
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Die Betriebswirtschaft : DBW
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Electronic markets : the international journal on networked business
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ECONIS (ZBW)
2,044
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1
business-to-business
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Culturally diverse teams and inter-organizational knowledge sharing behavior : the role of perceived morality and relationship orientation
Nguyen Tuyet-Mai
;
Sharma, Piyush
;
Kingshott, Russel
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 120-129
Persistent link: https://www.econbiz.de/10014456186
Saved in:
3
Is segmentation a theory? : improving the theoretical basis of a foundational concept in
business-to-business
marketing
Ritter, Thomas
;
Pedersen, Carsten Lund
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 82-92
Persistent link: https://www.econbiz.de/10014456187
Saved in:
4
How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality
Berenguer Contrí, Gloria
;
Gil Saura, Irene
; …
- In:
Journal of industrial and business economics
51
(
2024
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014512487
Saved in:
5
Developing a digital maturity model for the sales processes of industrial projects
Voß, Marleen
;
Jaspert, David
;
Ahlfeld, Christian
; …
- In:
Journal of personal selling & sales management
44
(
2024
)
1
,
pp. 7-28
Persistent link: https://www.econbiz.de/10014515160
Saved in:
6
Proposing a sales performance motivational framework for B2B sellers in services firms
Rodríguez, Rocío
;
Roberts-Lombard, Mornay
;
Høgevold, …
- In:
European research on management and business economics
30
(
2024
)
1
,
pp. 1-14
This study tests a framework of
business-to-business
(B2B) sellers' sales performance motivations in services firms. An …
Persistent link: https://www.econbiz.de/10014518829
Saved in:
7
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
8
A systematic review of customer behavior in
business-to-business
markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
9
Customer journey management capability in
business-to-business
markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
10
Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, Pierre
;
Svensson, …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
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