Kwok, Linchi; Xie, Karen L. - In: International Journal of Contemporary Hospitality Management 30 (2018) 9, pp. 2925-2944
Purpose: Buyers (renters) and sellers (hosts) on peer-to-peer (P2P) room-sharing websites make purchasing/selling decisions based on each other’s demographic information published in the cyber marketplace. Nevertheless, how this reciprocal selection based on the similarities between renters...