Lim, Kai H; Leung, Kwok; Sia, Choon Ling; Lee, Matthew KO - In: Journal of International Business Studies 35 (2004) 6, pp. 545-559
From publicly available data, we identified two national culture dimensions, individualism–collectivism and uncertainty avoidance, and their interaction that influences Internet shopping rates across a wide spectrum of countries. Together, these factors accounted for 14% of the explained...