Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger - In: European Journal of Marketing 48 (2014) 5/6, pp. 1159-1179
Purpose – This paper aims to conceptualize consumer impulsiveness (CI) as a global trait to explore its influence on a wider range of consumer behaviours and also presents a revised CI scale. Prior research on CI focuses on the impulse buying context and does not establish the cross-cultural...