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Search: "Varki, Sajeev"
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Varki, Sajeev
21
Rust, Roland T.
7
Besharat, Ali
4
Ashley, Christy
3
Cooil, Bruce
2
Sheinin, Daniel
2
Brodie, Rod
1
Chintagunta, Pradeep K.
1
Craig, Adam W.
1
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1
Danaher, Peter J.
1
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1
Liu, Dong
1
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Oliver, Richard W.
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Journal of advertising : official publication of the American Academy of Advertising
3
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2
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2
E-Service : new directions in theory and practice
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
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1
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1
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1
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1
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OLC EcoSci
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1
The spillover effect of product recalls on competitors' market value : the role of corporate product reliability
Liu, Dong
;
Varki, Sajeev
- In:
Journal of business research : JBR
137
(
2021
),
pp. 452-463
Persistent link: https://www.econbiz.de/10012665730
Saved in:
2
I see me : the role of observer imagery in reducing consumer transgressions
Saine, Ruby
;
Kull, Alexander J.
;
Besharat, Ali
;
Varki, …
- In:
Journal of business ethics : JBE
168
(
2021
)
4
,
pp. 721-732
Persistent link: https://www.econbiz.de/10012436277
Saved in:
3
Active White Space (AWS) in logo designs : effects on logo evaluations and brand communication
Sharma, Nazuk
;
Varki, Sajeev
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 270-281
Persistent link: https://www.econbiz.de/10011930121
Saved in:
4
The effect of review valence and variance on product evaluations : an examination of intrinsic and extrinsic cues
Langan, Ryan
;
Besharat, Ali
;
Varki, Sajeev
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 414-429
Persistent link: https://www.econbiz.de/10011734880
Saved in:
5
Keeping consumers in the red : hedonic debt prioritization within multiple debt accounts
Besharat, Ali
;
Varki, Sajeev
;
Craig, Adam W.
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
2
,
pp. 311-316
Persistent link: https://www.econbiz.de/10011374505
Saved in:
6
Examining how self-regulation determines choice-processing strategies and motivations underlying attraction effect
Besharat, Ali
;
Varki, Sajeev
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 421-435
Persistent link: https://www.econbiz.de/10010510250
Saved in:
7
The differential effect of ad novelty and message usefulness on brand judgments
Sheinin, Daniel A.
;
Varki, Sajeev
;
Ashley, Christy
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 5-17
Persistent link: https://www.econbiz.de/10009302704
Saved in:
8
The Differential Effect of Ad Novelty and Message Usefulness on Brand Judgments
Sheinin, Daniel
;
Varki, Sajeev
;
Ashley, Christy
- In:
International journal of advertising : the quarterly …
40
(
2011
)
3
,
pp. 5-19
Persistent link: https://www.econbiz.de/10009976474
Saved in:
9
The Differential Effect of Ad Novelty and Message Usefulness on Brand Judgments
Sheinin, Daniel
;
Varki, Sajeev
;
Ashley, Christy
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 5-19
Persistent link: https://www.econbiz.de/10009265429
Saved in:
10
Loyalty and its antecedents : are the relationships static?
Curran, James M.
;
Varki, Sajeev
;
Rosen, Deborah E.
- In:
Journal of relationship marketing : innovations & …
9
(
2010
)
4
,
pp. 179-199
Persistent link: https://www.econbiz.de/10008857272
Saved in:
11
The Augmented Latent Class Model: Incorporating Additional Heterogeneity in the Latent Class Model for Panel Data
Varki, Sajeev
;
Chintagunta, Pradeep K.
- In:
Journal of marketing research : JMR
41
(
2004
)
2
,
pp. 226-233
Persistent link: https://www.econbiz.de/10006646960
Saved in:
12
Using the conditional grade-of-membership model to assess judgment accuracy
Cooil, Bruce
;
Varki, Sajeev
- In:
Psychometrika
68
(
2003
)
3
,
pp. 453-471
Persistent link: https://www.econbiz.de/10005381633
Saved in:
13
Measuring the quality of relationships in consumer services: an empirical study
Roberts, Keith
;
Varki, Sajeev
;
Brodie, Rod
- In:
European journal of marketing : EJM
37
(
2003
)
1-2
,
pp. 169-196
Persistent link: https://www.econbiz.de/10006084806
Saved in:
14
Real-time marketing in e-Services
Varki, Sajeev
- In:
E-Service : new directions in theory and practice
,
(pp. 154-167)
.
2002
Persistent link: https://www.econbiz.de/10001813067
Saved in:
15
Modeling Fuzzy Data in Qualitative Marketing Research
Varki, Sajeev
;
Cooil, Bruce
;
Rust, Roland T.
- In:
Journal of marketing research : JMR
37
(
2000
)
4
,
pp. 480-489
Persistent link: https://www.econbiz.de/10006660803
Saved in:
16
Using service quality data for competitive marketing decisions
Rust, Roland T.
;
Danaher, Peter J.
;
Varki, Sajeev
- In:
International journal of service industry management : IJSIM
11
(
2000
)
5
,
pp. 438-469
Persistent link: https://www.econbiz.de/10007115956
Saved in:
17
Real-Time Marketing - The ultimate customer solution is products and services that are unique to individuals and change with their needs.
Oliver, Richard W.
;
Rust, Roland T.
;
Varki, Sajeev
- In:
Marketing management : a quarterly business management …
7
(
1998
)
4
,
pp. 29-37
Persistent link: https://www.econbiz.de/10007246837
Saved in:
18
Customer Delight: Foundations, Findings, and Managerial Insight
Oliver, Richard L.
;
Rust, Roland T.
;
Varki, Sajeev
- In:
Journal of retailing
73
(
1997
)
3
,
pp. 311-336
Persistent link: https://www.econbiz.de/10006630005
Saved in:
19
SATISFACTION IS RELATIVE
Varki, Sajeev
;
Rust, Roland T.
- In:
Marketing research : a magazine of management and …
9
(
1997
)
2
,
pp. 14-19
Persistent link: https://www.econbiz.de/10007130382
Saved in:
20
Rising from the ashes of advertising
Rust, Roland T.
;
Varki, Sajeev
- In:
Journal of Business Research
37
(
1996
)
3
,
pp. 173-181
Persistent link: https://www.econbiz.de/10005465846
Saved in:
21
Rising from the Ashes of Advertising
Rust, Roland T.
;
Varki, Sajeev
- In:
Journal of business research : JBR
37
(
1996
)
3
,
pp. 173-182
Persistent link: https://www.econbiz.de/10006739168
Saved in:
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