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Zhu, Rui Juliet
18
Chae, Boyoun
4
Meyers-Levy, Joan
4
Chen, Xinlei
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2
Mehta, Ravi R.
2
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Journal of marketing research : JMR
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of business research : JBR
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
18
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1
The lasting smell of temptation : counteractive effects of indulgent food scents
Chae, Boyoun
;
Yoon, Sangsuk
;
Baskin, Ernest
;
Zhu, Rui Juliet
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490790
Saved in:
2
Warmer or cooler : the influence of ambient temperature on complex choices
Tong, Luqiong
;
Zhu, Rui Juliet
;
Zheng, Yuhuang
;
Zhao, Ping
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 337-350
Persistent link: https://www.econbiz.de/10011930032
Saved in:
3
Social-recognition versus financial incentives? : exploring the effects of creativity-contingent external rewards on creative performance
Mehta, Ravi R.
;
Dahl, Darren W.
;
Zhu, Rui Juliet
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 536-553
Persistent link: https://www.econbiz.de/10011755404
Saved in:
4
"Our" brand's failure leads to "their" product derogation
Chae, Boyoun
;
Dahl, Darren W.
;
Zhu, Rui Juliet
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
4
,
pp. 466-472
Persistent link: https://www.econbiz.de/10011789702
Saved in:
5
Experiencing haptic roughness promotes empathy
Wang, Chen
;
Zhu, Rui Juliet
;
Handy, Todd C.
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
3
,
pp. 350-362
Persistent link: https://www.econbiz.de/10011531086
Saved in:
6
Environmental disorder leads to self-regulatory failure
Chae, Boyoun
;
Zhu, Rui Juliet
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
6
,
pp. 1203-1218
Persistent link: https://www.econbiz.de/10010353438
Saved in:
7
When does a higher construal level increase or decrease indulgence? : resolving the myopia versus hyperopia puzzle
Mehta, Ravi R.
;
Zhu, Rui Juliet
;
Meyers-Levy, Joan
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
2
,
pp. 475-488
Persistent link: https://www.econbiz.de/10010401121
Saved in:
8
Judging product effectiveness from perceived spatial proximity
Chae, Boyoun
;
Li, Xiuping
;
Zhu, Rui Juliet
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 317-335
Persistent link: https://www.econbiz.de/10009786434
Saved in:
9
Exploring the impact of various shaped seating arrangements on persuasion
Zhu, Rui Juliet
;
Argo, Jennifer J.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 336-349
Persistent link: https://www.econbiz.de/10009786433
Saved in:
10
Is noise always bad? : exploring the effects of ambient noise on creative cognition
Mehta, Ravi
;
Zhu, Rui Juliet
;
Cheema, Amar
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
4
,
pp. 784-799
Persistent link: https://www.econbiz.de/10009686803
Saved in:
11
The lonely consumer : loner or conformer?
Wang, Jing
;
Zhu, Rui Juliet
;
Shiv, Baba
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
6
,
pp. 1116-1128
Persistent link: https://www.econbiz.de/10009540248
Saved in:
12
Does online community participation foster risky financial behavior?
Zhu, Rui Juliet
;
Dholakia, Utpal M.
;
Chen, Xinlei
; …
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 394-407
Persistent link: https://www.econbiz.de/10009563596
Saved in:
13
Context effects from bodily sensations : examining bodily sensations induced by flooring and the moderating role of product viewing distance
Meyers-Levy, Joan
;
Zhu, Rui Juliet
;
Jiang, Lan
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003982902
Saved in:
14
Gender differences in the meanings consumers infer from music and other aesthetic stimuli
Meyers-Levy, Joan
;
Zhu, Rui Juliet
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
4
,
pp. 495-507
Persistent link: https://www.econbiz.de/10008728805
Saved in:
15
The influence of self-view on context effects : how display fixtures can affect product evaluations
Zhu, Rui Juliet
;
Meyers-Levy, Joan
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 37-45
Persistent link: https://www.econbiz.de/10003810242
Saved in:
16
Seeking freedom through variety
Levav, Jonathan
;
Zhu, Rui Juliet
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
4
,
pp. 600-610
Persistent link: https://www.econbiz.de/10003919308
Saved in:
17
Can trade-ins hurt you? : exploring the effect of a trade-in on consumers ́willingness to pay for a new product
Zhu, Rui Juliet
;
Chen, Xinlei
;
Dasgupta, Srabana
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 159-170
Persistent link: https://www.econbiz.de/10003707177
Saved in:
18
Vigilant against manipulation : the effect of regulatory focus on the use of persuasion knowledge
Kirmani, Amna
;
Zhu, Rui Juliet
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 688-701
Persistent link: https://www.econbiz.de/10003569768
Saved in:
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