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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Search: ("Crisis management" OR "Digitalisation" OR "Innovations") AND NOT isPartOf:Intereconomics
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Consumer behaviour
164
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Advertising effects
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Internet marketing
76
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Loureiro, Sandra Maria Correia
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Yang, Jing
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Bang Nguyen Viet
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Cheong, Hyuk Jun
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Wei, Lewen
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Arora, Nilesh
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Bae, Mikyeung
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Bukhari, Syed Arsalan Haider
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Durif, Fabien
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Gangadharan, Nakul
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Haq, Junaid Ul
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Jain, Varsha
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Jayapal, Jegan
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Nayal, Preeti
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Nicolas, Carolina
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Pipoli de Azambuja, Gina María
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Journal of promotion management : innovations in planning and applied research
Investment management and financial innovations
1,200
Springer eBook Collection
671
SpringerLink / Bücher
644
L' usine nouvelle : hebdomadaire de l'industrie
538
Journal of poverty : innovations on social, political & economic inequalities
523
NBER working paper series
474
NBER Working Paper
449
MPRA Paper
439
Technological forecasting & social change : an international journal
413
Innovations: Technology, Governance, Globalization
361
SOEP survey papers
348
Innovations
336
NBER Working Papers
336
Policy Research Working Paper Series
305
Working paper
264
Marketing i menedžment innovacij : m&mi
254
Journal of business research : JBR
250
Discussion paper series / IZA
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Books / Edward Elgar
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IZA Discussion Papers
210
ZEW Discussion Papers
209
Working Paper
205
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
196
Journal of open innovation : technology, market, and complexity
184
Post-Print / HAL
181
Working paper series / European Central Bank
179
Advances in accounting education : teaching and curriculum innovations
159
CEPR Discussion Papers
159
Industrial paint & powder
150
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
147
Research Policy
134
CESifo Working Paper
127
Research policy : policy, management and economic studies of science, technology and innovation
126
ERSA conference papers
123
Technovation : the international journal of technological innovation, entrepreneurship and technology management
120
CESifo working papers
118
Edward Elgar E-Book Archive
116
Working Papers / Federal Reserve Bank of St. Louis
115
CESifo Working Paper Series
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ECONIS (ZBW)
274
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1
Influence of ethically-minded consumer behavior, digital citizenship, and retailers' green positioning on the effectiveness of store flyer sales promotions (paper vs. digital)
Costa, Ana Sofia
;
Azevedo, António
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10014513569
Saved in:
2
Study of Thai youths in the northeastern region of Thailand on the effectiveness of digital payment behavior
Khwanjira Ponsree
;
Taksin Phongpaew
;
Phaninee Naruetharadhol
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 569-605
Persistent link: https://www.econbiz.de/10013550374
Saved in:
3
What makes a consumer redeem digital coupons? : behavioral insights from grounded theory approach
Nayal, Preeti
;
Pandey, Neeraj
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 205-238
Persistent link: https://www.econbiz.de/10012821539
Saved in:
4
Joy to the (shopper) world : an S-O-R view of digital place-based media in upmarket shopping malls
Roux, Amarentia Thérèse
;
Maree, Tania
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 1031-1060
Persistent link: https://www.econbiz.de/10012623363
Saved in:
5
Impact of digital transformation on value creation in fintech services : an innovative approach
Boratyńska, Katarzyna T.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
5
,
pp. 631-639
Persistent link: https://www.econbiz.de/10012179051
Saved in:
6
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
7
Customer-to-customer communication : referral of high and low involvement products through stimulated word-of-mouth
Bifkovics, Bettina
;
Malota, Erzsébet
;
Faria, Luciana N.
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 204-226
Persistent link: https://www.econbiz.de/10014447610
Saved in:
8
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
9
Comparing AI-based and traditional prospect generating methods
Stadlmann, Christian
;
Zehetner, Andreas
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 160-174
Persistent link: https://www.econbiz.de/10012801963
Saved in:
10
Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hoeken, J. A. L.
;
Ouden, Hanny den
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 843-868
Persistent link: https://www.econbiz.de/10013277317
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