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~subject:"Price discrimination"
~subject:"Verkaufsförderung"
~type_genre:"Article in journal"
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Search: ("Rabatt") AND NOT isPartOf:Wirtschaftsdienst
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Price discrimination
Verkaufsförderung
Rabatt
540
Rebate
538
Theorie
205
Theory
205
Preismanagement
190
Pricing strategy
190
Consumer behaviour
144
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144
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84
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83
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72
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70
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66
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60
Low-cost strategy
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7
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7
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European journal of operational research : EJOR
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
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4
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4
Journal of revenue and pricing management
4
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3
Economics letters
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International journal of the economics of business
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Interfaces : the INFORMS journal on the practice of operations research
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International journal of contemporary hospitality management
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ECONIS (ZBW)
132
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1
Live shopping promotions : which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia
;
Vuckovac, Denis
;
Natter, Martin
;
Ilic, …
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
Saved in:
2
Final price neglect in multi-product promotions : how non-integrated price reductions promote higher-priced products
Jia, He
;
Huang, Yunhui
;
Zhang, Qiang
;
Shi, Zhengyu
; …
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
6
,
pp. 1097-1116
Persistent link: https://www.econbiz.de/10014526262
Saved in:
3
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
4
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
5
Restrictively framed promotions hurt retailers : the role of promotion induced reactance
Bhatt, Siddharth Harshkant
;
Swaminathan, Srinivasan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 77-109
Persistent link: https://www.econbiz.de/10014447585
Saved in:
6
Playing when paying and what happens next : customer satisfaction and word-of-mouth intention in gambled price promotions
Akbari, Karl
;
Wagner, Udo
- In:
Schmalenbach journal of business research : SBUR
73
(
2021
)
2
,
pp. 243-271
Persistent link: https://www.econbiz.de/10012622905
Saved in:
7
Are "buy X get X free" price promotions effective? : an acquisition-transaction value perspective
Bhatt, Siddharth Harshkant
;
Pai, Dinesh Ramdas
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 707-721
Persistent link: https://www.econbiz.de/10014332140
Saved in:
8
Price discrimination in the information age : prices, poaching, and privacy with personalized targeted discounts
Anderson, Simon P.
;
Baik, Alicia
;
Larson, Nathan
- In:
The review of economic studies : RES
90
(
2023
)
5
,
pp. 2085-2115
Persistent link: https://www.econbiz.de/10014392007
Saved in:
9
Sales-based rebate design
Ajorlou, Amir
;
Jadbabaie, Ali
- In:
Management science : journal of the Institute for …
69
(
2023
)
10
,
pp. 5983-6000
Persistent link: https://www.econbiz.de/10014393042
Saved in:
10
Price dispersion and legacy discounts in the national television advertising market
Hristakeva, Sylvia
;
Mortimer, Julie Holland
- In:
Marketing science
42
(
2023
)
6
,
pp. 1162-1183
Persistent link: https://www.econbiz.de/10014436780
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