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Search: person:"Moriarty, Sandra"
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Werbung
11
Advertising
5
Markenartikel
4
Marketing
3
Brand management
2
Einführung
2
Markenführung
2
Markenpolitik
2
Marketing management
2
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2
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2
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1
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1
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1
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1
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Branding (Marketing)--Management--Case studies.
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Communication science
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1
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1
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7
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English
17
Undetermined
7
Author
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Moriarty, Sandra E.
19
Wells, William
6
Burnett, John
5
Duncan, Tom
5
Moriarty, Sandra
5
Wells, William D.
4
Burnett, John J.
3
Mitchell, Nancy
3
Duncan, Thomas R.
2
Franzen, Giep
2
Keegan, Warren J.
1
Lancaster, Roy
1
Schultz, Don E.
1
Speak, Karl D.
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
1
Advertising theory
1
Design management journal
1
Journal of advertising research
1
Journal of marketing
1
The Public relations strategist : issues and trends that affect management
1
The evolution of brands : from signals of quality to storehouses of trust
1
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Source
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USB Cologne (EcoSocSci)
11
ECONIS (ZBW)
8
OLC EcoSci
5
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1
Four theories of how IMC works
Moriarty, Sandra E.
;
Schultz, Don E.
- In:
Advertising theory
,
(pp. 491-505)
.
2012
Persistent link: https://www.econbiz.de/10009524021
Saved in:
2
A communication-based marketing model for managing relationships
Duncan, Tom
;
Moriarty, Sandra E.
-
2009
Persistent link: https://www.econbiz.de/10003784577
Saved in:
3
Advertising : principles & practice
Moriarty, Sandra E.
;
Mitchell, Nancy
;
Wells, William
-
2009
-
8. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003685527
Saved in:
4
The science and art of branding
Franzen, Giep
;
Moriarty, Sandra E.
-
2009
Persistent link: https://www.econbiz.de/10003655940
Saved in:
5
Advertising : principles & practice
Wells, William
;
Moriarty, Sandra E.
;
Burnett, John
-
2006
-
7. ed., internat. ed
Persistent link: https://www.econbiz.de/10002731270
Saved in:
6
Advertising & IMC : principles & practice
Moriarty, Sandra E.
-
2012
-
9. ed.
Persistent link: https://www.econbiz.de/10009654474
Saved in:
7
Advertising : principles & practice
Moriarty, Sandra E.
-
2009
-
Internat. ed., 8. ed.
Persistent link: https://www.econbiz.de/10004910477
Saved in:
8
The science and art of branding
Franzen, Giep
;
Moriarty, Sandra E.
-
2009
Persistent link: https://www.econbiz.de/10004956661
Saved in:
9
Marketing
Keegan, Warren J.
-
1992
Persistent link: https://www.econbiz.de/10013476978
Saved in:
10
INTEGRATED COMMUNICATIONS - How one agency re-organised to walk to the new IMC talk - CASE STUDY - Integrated communications calls for an integrated agency. Here's how a Japanese g...
Duncan, Tom
;
Moriarty, Sandra
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2007
),
pp. 35-38
Persistent link: https://www.econbiz.de/10007860643
Saved in:
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