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Search: person:"Wetzels, M."
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Wetzels, Martin
46
Ruyter, Ko de
26
Grewal, Dhruv
10
Mahr, Dominik
6
Ludwig, Stephan
4
Ruyter, K.de
4
Wetzels, M.
4
Aguirre, Elizabeth
3
Daryanto, Ahmad
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Jong, Ad de
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Odekerken-Schröder, Gaby
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Patterson, Paul G.
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Pelser, Jan
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Rozemeijer, Frank
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Beuningen, Jacqueline van
2
Brüggen, Elisabeth
2
Farace, Stefania
2
Guha, Abhijit
2
Hensen, Niek
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1
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1
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Journal of the Academy of Marketing Science
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Maandblad voor accountancy en bedrijfseconomie : MAB
4
Journal of marketing
3
Journal of retailing
3
Journal of service research : JSR
3
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2
Journal of economic psychology : research in economic psychology and behavioral economics
2
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2
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2
Journal of service research
2
Management information systems : mis quarterly
2
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
1
European journal of marketing : EJM
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of electronic commerce : IJEC
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of operations & production management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising
1
Journal of operations management
1
Journal of purchasing and supply management
1
Long range planning : LRP ; international journal of strategic management
1
Marketing and mobile financial services : a global perspective on digital banking consumer behaviour
1
New challenges to international marketing
1
Psychology & marketing
1
Service quality and management
1
The journal of business & industrial marketing
1
The journal of consumer marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
46
OLC EcoSci
6
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1
How artificiality and intelligence affect voice assistant evaluations
Guha, Abhijit
;
Bressgott, Timna
;
Grewal, Dhruv
;
Mahr, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 843-866
Persistent link: https://www.econbiz.de/10014326654
Saved in:
2
You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training
Satornino, Cinthia B.
;
Pelser, Jan
;
Wetzels, Martin
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 258-276
Persistent link: https://www.econbiz.de/10014433589
Saved in:
3
There is a secret to success : Linking customer experience management practices to profitability
Wetzels, Ruud W. H.
;
Klaus, Philipp
;
Wetzels, Martin
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014303332
Saved in:
4
The impact of asymmetric perceptions of buyer-supplier governance mechanisms on relational rents
Vanpoucke, Evelyne
;
Wetzels, Martin
;
Rozemeijer, Frank
; …
- In:
International journal of operations & production management
42
(
2022
)
1
,
pp. 91-121
Persistent link: https://www.econbiz.de/10012798469
Saved in:
5
How communications by AI-enabled voice assistants impact the customer journey
Grewal, Dhruv
;
Guha, Abhijit
;
Schweiger, Elisa
;
Ludwig, …
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 705-720
Persistent link: https://www.econbiz.de/10013325748
Saved in:
6
Perceived omnichannel customer experience (OCX) : concept, measurement, and impact
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Gudergan, Siegfried
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 611-632
Persistent link: https://www.econbiz.de/10013535715
Saved in:
7
Toward multisensory customer experiences : a cross-disciplinary bibliometric review and future research directions
Stead, Susan
;
Wetzels, Ruud
;
Wetzels, Martin
; …
- In:
Journal of service research
25
(
2022
)
3
,
pp. 440-459
Persistent link: https://www.econbiz.de/10013395979
Saved in:
8
Moving service research forward
Huang, Ming-Hui
;
Malthouse, Edward
;
Noble, Stephanie
; …
- In:
Journal of service research
24
(
2021
)
4
,
pp. 459-461
Persistent link: https://www.econbiz.de/10012662578
Saved in:
9
Patterns in motion : how visual patterns in ads affect product evaluations
Farace, Stefania
;
Roggeveen, Anne
;
Ordenes, Francisco …
- In:
Journal of advertising
49
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012201574
Saved in:
10
The conditional enjoyment-enhancing effect of shipping box aesthetics
Schnurr, Benedikt
;
Wetzels, Martin
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012305268
Saved in:
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