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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of business-to-business marketing"
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Search: subject:"B-to-B-Marketing"
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B-to-B-Marketing
159
Business-to-business marketing
159
Lieferantenmanagement
88
Supplier relationship management
88
industrial marketing
56
business marketing
54
Beziehungsmarketing
45
Relationship marketing
45
Marketing
26
Marketing management
26
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business-to-business marketing
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Grewal, Rajdeep
6
Hutt, Michael D.
5
Katrichis, Jerome M.
5
LaPlaca, Peter J.
5
Lichtenthal, J. David
5
Walker, Beth A.
5
Bolton, Ruth N.
4
Dant, Rajiv P.
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Homburg, Christian
4
Lilien, Gary L.
4
Mummalaneni, Venkatapparao
4
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4
Tarasi, Crina O.
4
Tzempelikos, Nektarios
4
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3
Iacobucci, Dawn
3
Malhotra, Naresh K.
3
Schmitz, Christian
3
Svensson, Göran
3
Uslay, Can
3
Wang, Rui
3
Wilson, David T.
3
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2
Anderson, James C.
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2
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Lam, Son K.
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Journal of marketing
Journal of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
611
The journal of business & industrial marketing
235
Journal of business research : JBR
100
SpringerLink / Bücher
89
Handbook of business-to-business marketing
35
Springer eBook Collection
35
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Journal of the Academy of Marketing Science
22
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
Marketing intelligence & planning
16
Europäische Hochschulschriften / 5
15
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
Journal of personal selling & sales management : JPSSM
13
essentials
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
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ECONIS (ZBW)
161
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61
The role of buyer trust in outsourced CRM : its influence on organizational learning and performance
Brockman, Beverly K.
;
Park, Jeong Eun
;
Morgan, Robert M.
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 201-219
Persistent link: https://www.econbiz.de/10011763042
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62
Marketing and technological absorptive capacities : environmental antecedents and performance outcomes in high-tech firms
Shoham, Aviv
;
Asseraf, Yoel
;
Lev, Sara
;
Fiegenbaum, Avshalom
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 165-182
Persistent link: https://www.econbiz.de/10011763044
Saved in:
63
Referrals are a double-edged sword : a relative theory of referral effects
Zhao, Liming
;
Bai, Xuejiao
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 221-238
Persistent link: https://www.econbiz.de/10013359022
Saved in:
64
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
65
How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms
Im, Subin
;
Vorhies, Douglas W.
;
Kim, Namwoon
;
Heiman, …
- In:
Journal of business-to-business marketing
23
(
2016
)
2
,
pp. 87-110
Persistent link: https://www.econbiz.de/10011515712
Saved in:
66
The exercise and acceptance of power in an industrial channel dyad
Low, Wen-Shinn
;
Lee, Han-Tzong
- In:
Journal of business-to-business marketing
23
(
2016
)
2
,
pp. 135-151
Persistent link: https://www.econbiz.de/10011515733
Saved in:
67
Formation of reputation in business markets
Xie, Chunyan
;
Haugland, Sven A.
- In:
Journal of business-to-business marketing
23
(
2016
)
1
,
pp. 25-45
Persistent link: https://www.econbiz.de/10011496532
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68
Expanding the unit of analysis from firms to supply networks
Hammervoll, Trond
- In:
Journal of business-to-business marketing
23
(
2016
)
3
,
pp. 193-205
Persistent link: https://www.econbiz.de/10011606382
Saved in:
69
The transition from product to solution selling : the role and organization of employees engaged in current business
Levihn, Ulrika
;
Levihn, Fabian
- In:
Journal of business-to-business marketing
23
(
2016
)
3
,
pp. 207-219
Persistent link: https://www.econbiz.de/10011606388
Saved in:
70
An integrative framework of buyer-supplier negative relationships quality and dysfunctional interfirm conflict
Prince, Melvin
;
Palihawadana, Dayananda
;
Davies, Mark A. P.
- In:
Journal of business-to-business marketing
23
(
2016
)
3
,
pp. 221-234
Persistent link: https://www.econbiz.de/10011606403
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