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Search: subject:"Beziehungsmarketing"
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Beziehungsmarketing
103
Relationship marketing
103
Consumer behaviour
66
Konsumentenverhalten
66
Einzelhandel
46
Retail trade
46
Customer satisfaction
22
Kundenzufriedenheit
22
Dienstleistungsqualität
15
Distribution channel
15
Service quality
15
Vertriebsweg
15
Online retailing
13
Online-Handel
13
Marketing management
11
Marketingmanagement
11
Brand management
10
E-commerce
10
Electronic Commerce
10
Markenführung
10
Customer experience
9
Customer service
7
Kundenservice
7
Ladengestaltung
7
Salespeople
7
Store design
7
Verkaufspersonal
7
Beschwerdemanagement
6
Brand image
6
Complaint management
6
Kundenbindungsprogramm
6
Loyalty program
6
Markenimage
6
Retailing
6
Brand
5
Customer journey
5
Internet marketing
5
Lieferantenmanagement
5
Online-Marketing
5
Supplier relationship management
5
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Undetermined
51
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Article
101
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2
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103
Aufsatz in Zeitschrift
103
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2
Collection of articles of several authors
2
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English
103
Author
All
Grewal, Dhruv
8
Noble, Stephanie M.
5
Verhoef, Peter C.
4
Cronin, J. J.
3
Evanschitzky, Heiner
3
Lemon, Katherine N.
3
Neslin, Scott A.
3
Nordfält, Jens
3
Pauwels, Koen
3
Roggeveen, Anne L.
3
Biswas, Dipayan
2
Blut, Markus
2
Calantone, Roger J.
2
Chen, Jialie
2
Fumagalli, Elena
2
Gangwar, Manish
2
Gustafsson, Anders
2
Hult, G. Tomas M.
2
Kumar, V.
2
Langerak, Fred
2
Mittal, Vikas
2
Reinartz, Werner J.
2
Rudolph, Thomas
2
Ruyter, Ko de
2
Schumann, Jan Hendrik
2
Smith, Jeffery S.
2
Soysal, Gonca
2
Tsiros, Michael
2
Wang, Jeff Jianfeng
2
Zablah, Alex R.
2
Zhang, Yufei
2
Acuti, Diletta
1
Ahlbom, Carl-Philip
1
Aiello, Gaetano
1
Ailawadi, Kusum L.
1
Aiolfi, Simone
1
Alavi, Sascha
1
Algesheimer, René
1
Anderl, Eva
1
Andrews, Demetra
1
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Published in...
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Journal of retailing
Journal of business research : JBR
648
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
259
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
187
Journal of the Academy of Marketing Science
171
Journal of strategic marketing
169
International journal of electronic customer relationship management : IJECRM
149
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
111
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Marketing intelligence & planning
105
Cogent business & management
102
Gabler Edition Wissenschaft
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
102
Psychology & marketing
100
European journal of marketing : EJM
95
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Service business
84
Journal of marketing management : MM
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
The international review of retail, distribution and consumer research
74
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
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ECONIS (ZBW)
103
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103
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1
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
2
Multichannel customer purchase behavior and long tail effects in the fashion goods market
Ratchford, Brian Thomas
;
Soysal, Gonca
;
Zentner, Alejandro
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10014283357
Saved in:
3
Evaluating strategies for promoting retail mobile channel using a hidden Markov model
Chen, Jialie
;
Rao, Vithala R.
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014283362
Saved in:
4
"If you loved our product" : do conditional review requests harm retailer loyalty?
Koukova, Nevena T.
;
Wang, Rebecca Jen-Hui
;
Isaac, Mathew S.
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 85-101
Persistent link: https://www.econbiz.de/10014283363
Saved in:
5
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
Saved in:
6
The clock is tickin-Or is it? : customer satisfaction response to waiting shorter vs. longer than expected during a service encounter
Caruelle, Delphine
;
Lervik-Olsen, Line
;
Gustafsson, Anders
- In:
Journal of retailing
99
(
2023
)
2
,
pp. 247-264
Persistent link: https://www.econbiz.de/10014321982
Saved in:
7
Should service firms introduce algorithmic advice to their existing customers? : the moderating effect of service relationships
Walter, Benjamin von
;
Wentzel, Daniel
;
Raff, Stefan
- In:
Journal of retailing
99
(
2023
)
2
,
pp. 280-296
Persistent link: https://www.econbiz.de/10014322000
Saved in:
8
Co-creating affective atmospheres in retail experience
Joy, Annamma
;
Wang, Jeff Jianfeng
;
Orazi, Davide C.
; …
- In:
Journal of retailing
99
(
2023
)
2
,
pp. 297-317
Persistent link: https://www.econbiz.de/10014322019
Saved in:
9
A meta-analytic investigation of the organizational identification : job performance relationship in the frontlines
Lee, Na Young
;
Zablah, Alex R.
;
Noble, Stephanie M.
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 370-384
Persistent link: https://www.econbiz.de/10014461658
Saved in:
10
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
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