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~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
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Search: subject:"Brand Equity"
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Brand image
8
Markenimage
8
Brand management
6
Markenführung
6
brand equity
6
Consumer behaviour
4
Konsumentenverhalten
4
Beziehungsmarketing
3
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3
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2
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2
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2
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brand loyalty
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Dienstleistungsmarketing
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Bianchi, Constanza
1
Fan, Daisy X. F.
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Fang, Yen-Po
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Hsu, Cathy H. C.
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Jun, Jinhyun
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Kim, Jewoo
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of business research : JBR
59
The journal of product & brand management
40
The journal of brand management : an international journal
35
Journal of retailing and consumer services
27
SpringerLink / Bücher
20
Symphonya. Emerging Issues in Management
19
European journal of marketing : EJM
16
International journal of hospitality management
15
Journal of Business Research
15
Marketing intelligence & planning
15
Cogent business & management
14
Journal of marketing
11
Journal of promotion management : innovations in planning and applied research
11
Tourism management : research, policies, practice
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing communications
10
Journal of strategic marketing
10
Antecedents and outcomes of employee-based brand equity
9
Asia Pacific journal of marketing and logistics
9
Journal of the Academy of Marketing Science
9
Marketing Science
9
Economics Papers from University Paris Dauphine
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
International marketing review
8
Cogent Business & Management
7
International journal of consumer studies
7
Journal of business ethics : JOBE
7
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
The service industries journal
7
Global business review
6
International journal of internet marketing and advertising : IJIMA
6
International journal of market research
6
International journal of sports marketing & sponsorship
6
Journal of Asian finance, economics and business : JAFEB
6
Journal of Business Ethics
6
Journal of air transport management
6
Journal of hospitality marketing & management
6
Journal of marketing for higher education
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ECONIS (ZBW)
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1
Transforming brand identity to hotel performance : the moderating effect of social capital
Fan, Daisy X. F.
;
Hsu, Cathy H. C.
;
Liu, Andy Xiaofeng
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
7
,
pp. 1270-1298
Persistent link: https://www.econbiz.de/10014366192
Saved in:
2
Assessing the impact of
brand
equity
and demographic characteristics on brand loyalty : the mediating role played by customer experience in United Arab Emirates' hotel industry
Nuseir, Mohammed T.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
5
,
pp. 905-922
Persistent link: https://www.econbiz.de/10013257065
Saved in:
3
1 + 1 < 2! : effects of social media engagement and advertising on firm value of tourism and hospitality companies
Yang, Shuai
;
Liu, Yahui
;
Wu, Xiaojun
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
8
,
pp. 1417-1439
Persistent link: https://www.econbiz.de/10012624201
Saved in:
4
Customer engagement and its outcomes : the cross-level effect of service environment and
brand
equity
Ou, Juanjuan
;
Wong, IpKin Anthony
;
Prentice, Catherine
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 377-402
Persistent link: https://www.econbiz.de/10012201373
Saved in:
5
The behavioral and intermediate effects of advertising on firm performance : an empirical investigation of the restaurant industry
Kim, Jewoo
;
Jun, Jinhyun
;
Tang, Liang
;
Zheng, Tianshu
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
2
,
pp. 319-337
Persistent link: https://www.econbiz.de/10011912225
Saved in:
6
Conceptualizing, validating, and managing
brand
equity
for tourist satisfaction
Liu, Chih-Hsing
;
Fang, Yen-Po
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
6
,
pp. 960-978
Persistent link: https://www.econbiz.de/10011917484
Saved in:
7
The effect of corporate social responsibility on
brand
equity
and the moderating role of ethical consumerism : the case of Starbucks
Kang, Jee-Won
;
Namkung, Young
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
7
,
pp. 1130-1151
Persistent link: https://www.econbiz.de/10011922309
Saved in:
8
Destination
brand
equity
for Australia : testing a model of CBBE in short-haul and long-haul markets
Pike, Steven
;
Bianchi, Constanza
- In:
Journal of hospitality & tourism research : JHTR ; the …
40
(
2016
)
1
,
pp. 114-134
Persistent link: https://www.econbiz.de/10011430471
Saved in:
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