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~isPartOf:"Journal of financial services marketing : JFSM"
~isPartOf:"Journal of marketing"
~subject:"United States"
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Search: subject:"Customer relationship management"
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United States
Beziehungsmarketing
194
Relationship marketing
194
Consumer behaviour
74
Konsumentenverhalten
74
Customer satisfaction
39
Kundenzufriedenheit
39
Dienstleistungsqualität
28
Service quality
28
Lieferantenmanagement
24
Supplier relationship management
24
Financial services
21
Finanzdienstleistung
21
Bank
18
Customer value
18
Kundenwert
18
Brand management
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Markenführung
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Salespeople
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Social Web
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Social web
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Verkaufspersonal
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USA
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Confidence
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E-commerce
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Electronic Commerce
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Marketing management
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Marketingmanagement
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Vertrauen
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B-to-B-Marketing
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Business-to-business marketing
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relationship marketing
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Brand image
10
Customer service
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10
Markenimage
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Personal banking
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English
14
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Eggert, Andreas
2
Kumar, V.
2
Murthi, B. P. S.
2
Steffes, Erin M.
2
Ahuvia, Aaron
1
Bagozzi, Richard P.
1
Batra, Rajeev
1
Bhagwat, Yashoda
1
Brady, Michael K.
1
Brusco, Michael J.
1
Dant, Rajiv P.
1
Evanschitzky, Heiner
1
Garnefeld, Ina
1
Grewal, Dhruv
1
Güntürkün, Pascal
1
Haumann, Till
1
Helm, Sabrina V.
1
Houston, Mark B.
1
Jackson, Tyrone W.
1
Jayachandran, Satish
1
Krasnikov, Alexander
1
Montaguti, Elisabetta
1
Neslin, Scott A.
1
Palmatier, Robert W.
1
Ramaseshan, B.
1
Rao, Ram C.
1
Rasheed, Abdul M. A.
1
Sangri, Esmail Salehi
1
Schons, Laura Marie
1
Steinhoff, Lena
1
Tax, Stephen S.
1
Valentini, Sara
1
Vogel, Verena
1
Voorhees, Clay M.
1
Wieseke, Jan
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Witte, Carina
1
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Journal of financial services marketing : JFSM
Journal of marketing
International journal of hospitality management
22
The journal of services marketing
20
Journal of business research : JBR
17
Journal of retailing and consumer services
16
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of the Academy of Marketing Science
12
Services marketing quarterly
12
Journal of service research : JSR
11
Strategy & leadership : a publication of Strategic Leadership Forum
10
Harvard business review : HBR
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of travel and tourism marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Psychology & marketing
8
The journal of business & industrial marketing
8
Working paper / National Bureau of Economic Research, Inc.
8
Academy of Management journal : AMJ
7
Journal of marketing management : MM
7
The journal of personal selling & sales management : JPSSM
7
Customer Relationship Management : the ultimate guide to efficient use of CRM
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Handbook of research on customer equity in marketing
5
International journal of business innovation and research
5
International journal of electronic customer relationship management : IJECRM
5
Journal of business ethics : JOBE
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
The international review of retail, distribution and consumer research
5
Business horizons
4
Business strategy series
4
Does marketing need reform? : fresh perspectives on the future
4
European journal of operational research : EJOR
4
International Journal of Electronic Finance
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International journal of retail & distribution management
4
Journal of business & economics research
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of fashion marketing and management
4
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ECONIS (ZBW)
14
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1
Gift purchases as catalysts for strengthening customer-brand relationships
Eggert, Andreas
;
Steinhoff, Lena
;
Witte, Carina
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 115-132
Persistent link: https://www.econbiz.de/10012176166
Saved in:
2
Engaging customers in coproduction processes : how value-enhancing and intensity-reducing communication strategies mitigate the negative effects of coproduction intensity
Haumann, Till
;
Güntürkün, Pascal
;
Schons, Laura Marie
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 17-33
Persistent link: https://www.econbiz.de/10011410742
Saved in:
3
Regaining "lost" customers : the predictive power of first-lifetime behavior, the reason for defection, and the nature of the win-back offer
Kumar, V.
;
Bhagwat, Yashoda
;
Zhang, Xi Alan
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 34-55
Persistent link: https://www.econbiz.de/10011304639
Saved in:
4
Editorial: Personal selling and sales management in the marketing of financial services : introduction to the special issue
Sangri, Esmail Salehi
- In:
Journal of financial services marketing : JFSM
19
(
2014
)
2
,
pp. 71-73
Persistent link: https://www.econbiz.de/10010497782
Saved in:
5
Growing existing customers' revenue streams through customer referral programs
Garnefeld, Ina
;
Eggert, Andreas
;
Helm, Sabrina V.
;
Tax, …
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009782092
Saved in:
6
Relationship velocity : toward a theory of relationship dynamics
Palmatier, Robert W.
;
Houston, Mark B.
;
Dant, Rajiv P.
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 13-30
Persistent link: https://www.econbiz.de/10009725669
Saved in:
7
Service sweethearting : its antecedents and customer consequences
Brady, Michael K.
;
Voorhees, Clay M.
;
Brusco, Michael J.
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 81-98
Persistent link: https://www.econbiz.de/10009737486
Saved in:
8
Brand love
Batra, Rajeev
;
Ahuvia, Aaron
;
Bagozzi, Richard P.
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009737494
Saved in:
9
What price loyalty? : a fresh look at loyalty programs in the credit card industry
Murthi, B. P. S.
;
Steffes, Erin M.
;
Rasheed, Abdul M. A.
- In:
Journal of financial services marketing : JFSM
16
(
2011/12
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10009161454
Saved in:
10
Decision process evolution in customer channel choice
Valentini, Sara
;
Montaguti, Elisabetta
;
Neslin, Scott A.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 72-86
Persistent link: https://www.econbiz.de/10009384662
Saved in:
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