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~person:"Wiesel, Thorsten"
~person:"Belz, Christian"
~type:"article"
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Search: subject:"Customer value"
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Customer value
12
Kundenwert
12
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8
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Consumer behaviour
2
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Wiesel, Thorsten
Belz, Christian
Kumar, V.
33
Skiera, Bernd
15
Eggert, Andreas
13
Ko, Eunju
13
Kleinaltenkamp, Michael
12
Kim, Kyung Hoon
11
Keränen, Joona
10
Rajagopal
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10
Frow, Pennie
9
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9
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9
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8
Petersen, J. Andrew
8
Saarijärvi, Hannu
8
Bradlow, Eric T.
7
Hammerschmidt, Maik
7
Neslin, Scott A.
7
Payne, Adrian
7
Ulaga, Wolfgang
7
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7
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6
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6
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6
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6
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Journal of marketing
2
Journal of service research : JSR
2
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Die Optimierung der Performance im Credit Management
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of research on customer equity in marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of the Academy of Marketing Science
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Strukturwandel der Wertschöpfung im Bankgeschäft
1
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ECONIS (ZBW)
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1
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
2
Customer equity reporting
Wiesel, Thorsten
;
Skiera, Bernd
- In:
Handbook of research on customer equity in marketing
,
(pp. 466-482)
.
2015
Persistent link: https://www.econbiz.de/10010483413
Saved in:
3
The role of consumer confidence in creating customer loyalty
Ou, Yi-chun
;
Vries, Lisette de
;
Wiesel, Thorsten
; …
- In:
Journal of service research : JSR
17
(
2014
)
3
,
pp. 339-354
Persistent link: https://www.econbiz.de/10010393226
Saved in:
4
Linking customer and financial metrics to shareholder value : the leverage effect in customer-based valuation
Schulze, Christian
;
Skiera, Bernd
;
Wiesel, Thorsten
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009737493
Saved in:
5
Customer lifetime value and customer equity models using company-reported summary data
Wiesel, Thorsten
;
Skiera, Bernd
;
Villanueva, Julian
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
1
,
pp. 20-22
Persistent link: https://www.econbiz.de/10008909984
Saved in:
6
My customers are better than yours! : on reporting customer equity
Wiesel, Thorsten
;
Skiera, Bernd
;
Villanueva, Julian
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 42-53
Persistent link: https://www.econbiz.de/10003982244
Saved in:
7
Undervalued or overvalued customers: capturing total customer engagement value
Kumar, V.
;
Aksoy, Lerzan
;
Donkers, Bas
;
Venkatesan, Rajkumar
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10008652115
Saved in:
8
Customer relationship management processes in retail banking : best practice and business value evaluation
Berger, Sven C.
;
Gensler, Sonja
;
Skiera, Bernd
;
Wiesel, …
- In:
Strukturwandel der Wertschöpfung im Bankgeschäft
,
(pp. 65-86)
.
2009
Persistent link: https://www.econbiz.de/10003903326
Saved in:
9
Customer equity : an integral part of financial reporting
Wiesel, Thorsten
;
Skiera, Bernd
;
Villanueva, Julián
- In:
Journal of marketing
72
(
2008
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003684070
Saved in:
10
Unternehmensbewertung auf der Basis von Kundenlebenswerten
Wiesel, Thorsten
;
Skiera, Bernd
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
59
(
2007
)
6
,
pp. 706-731
Persistent link: https://www.econbiz.de/10003529713
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