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~subject:"Internet marketing"
~subject:"Online-Handel"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Internet marketing
Online-Handel
E-commerce
38
Electronic Commerce
38
Consumer behaviour
31
Konsumentenverhalten
31
Online retailing
26
Online-Marketing
16
Internet
15
Beziehungsmarketing
12
Relationship marketing
12
Social Web
12
Social web
12
Einzelhandel
9
Retail trade
9
Online consumer behaviour
6
Customer satisfaction
5
Distribution channel
5
Interactivity
5
Kundenzufriedenheit
5
Online consumer behavior
5
Vertriebsweg
5
Customer experience
4
Dienstleistungsqualität
4
Marketing management
4
Marketingmanagement
4
Service quality
4
Virtual reality
4
Virtuelle Realität
4
Website
4
Channel management
3
Channels
3
Consumer behaviour internet
3
Digitalisierung
3
Digitization
3
Electronic commerce
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Online marketing
3
Online shopping
3
Personalisierung
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32
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Peltier, James
3
Schibrowsky, John A.
3
Lee, Hyun-hwa
2
Ma, Zecong
2
Nill, Alexander F.
2
Ahmed, Asad
1
Arcand, Manon
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
165
Electronic commerce research
98
Journal of business research : JBR
77
SpringerLink / Bücher
58
International journal of electronic marketing and retailing : IJEMR
56
Journal of internet commerce
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
53
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
53
Management science : journal of the Institute for Operations Research and the Management Sciences
50
International journal of business information systems : IJBIS
48
European journal of operational research : EJOR
47
International journal of production economics
43
Journal of management information systems : JMIS
42
Transportation research / E : an international journal
42
International journal of internet marketing and advertising : IJIMA
39
International journal of e-business research : an official publication of the Information Resources Management Association
35
Electronic commerce research and applications
32
Journal of retailing
32
Electronic markets : EM ; the international journal of electronic commerce and business media
31
Information systems and e-business management : ISeB
29
International journal of electronic commerce : IJEC
29
Journal of electronic commerce research : JECR
29
International journal of production research
28
Manufacturing & service operations management : M & SOM
28
International journal of hospitality management
27
Electronic markets : the international journal on networked business
26
Technological forecasting & social change : an international journal
26
International journal of retail & distribution management
25
Journal of organizational computing and electronic commerce
25
Springer eBook Collection
25
The international review of retail, distribution and consumer research
24
Asia Pacific journal of marketing and logistics
23
Industrial marketing management : the international journal for industrial and high-tech firms
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
International journal of electronic business
21
Cogent business & management
20
International journal of retail and distribution management
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
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ECONIS (ZBW)
32
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Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial intellig...
Zimmermann, Robert
;
Mora, Daniel
;
Cirqueira, Douglas
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 273-298
Persistent link: https://www.econbiz.de/10014313367
Saved in:
2
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
Saved in:
3
The effect of E-commerce virtual live streamer socialness on consumers' experiential value : an empirical study based on Chinese E-commerce live streaming studios
Wu, Ruijuan
;
Liu, Jingjing
;
Chen, Shuai
;
Tong, Xing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 714-733
Persistent link: https://www.econbiz.de/10014428168
Saved in:
4
Drivers of satisfaction and usage continuance in e-grocery retailing : a collaborative design supported perspective
Kumar, Amresh
;
Sikdar, Pallab
;
Gupta, Manali
;
Singh, …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10014313198
Saved in:
5
Early backers' social and geographic influences on the success of crowdfunding
Ma, Zecong
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 510-526
Persistent link: https://www.econbiz.de/10014313555
Saved in:
6
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
7
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
8
Does product display quantity increase purchase intention? : the mediation of diminished pain of payment
Guo, Tengfei
;
Zhong, Shiquan
;
Wang, Xuelian
;
Li, Geng
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012880168
Saved in:
9
How do consumers choose offline shops on online platforms? : an investigation of interactive consumer decision processing in diagnosis-and-cure markets
Lee, Jennifer JooYeon
;
Ma, Zecong
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013277423
Saved in:
10
Exploring the role of website quality and hedonism in the formation of e-satisfaction and e-loyalty : evidence from internet users in India
Ahmed, Asad
;
Rahman, Obaidur
;
Khan, Mohammed Naved
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 246-267
Persistent link: https://www.econbiz.de/10011779157
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