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~isPartOf:"Journal of retailing and consumer services"
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Search: subject:"IT-gestütztes Marketing"
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Computer-assisted marketing
10
IT-gestütztes Marketing
10
Einzelhandel
7
Retail trade
7
Beziehungsmarketing
6
Relationship marketing
6
Data Mining
4
Data mining
4
Customer satisfaction
3
Kundenzufriedenheit
3
Consumer behaviour
2
Konsumentenverhalten
2
Bayes-Statistik
1
Bayesian inference
1
Business analytics
1
Corporate insurance
1
Customer agility
1
Customer analytics capability
1
Customer segmentation
1
Data-driven culture
1
Data-driven retailing
1
E-commerce
1
Einzelhandelspreis
1
Electronic Commerce
1
Insurance marketing
1
Market research
1
Market turbulence
1
Marketing analytics use
1
Marketing management
1
Marketingmanagement
1
Marktforschung
1
Maximum likelihood estimation
1
Maximum-Likelihood-Schätzung
1
Multivariate Analyse
1
Multivariate analysis
1
Online retailing
1
Online-Handel
1
Outside-in marketing
1
Retail analytics
1
Retail price
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Abdo, Said Shabban
1
Agag, Gomaa
1
Akter, Shahriar
1
Akçura, Tolga
1
Almoraish, Ahmed
1
Belitz, Christane
1
Brezger, Andreas
1
Cardoso, Margarida
1
Cavique, Luís
1
Chaib Lababdi, Houyem
1
Eid, Riyad
1
Griva, Anastasia
1
Hossain, Md Afnan
1
Juan, Liu Hong
1
Kalwani, Manohar U.
1
Labben, Thouraya Gherissi
1
Naccarato, Giusepe
1
Pantano, Eleonora
1
Ryding, Daniella
1
Shehawy, Yasser Moustafa
1
Soopramanien, Didier
1
Steiner, Winfried J.
1
Wang, Hui-ming
1
Yanamandram, Venkata
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Journal of retailing and consumer services
SpringerLink / Bücher
13
Harvard business review : HBR
12
Industrial marketing management : the international journal for industrial and high-tech firms
12
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
10
The journal of personal selling & sales management : JPSSM
9
Harvard-Business-Manager : das Wissen der Besten
7
Springer eBook Collection / Business and Economics
7
Der gläserne Konsument : Potentiale und Probleme beim Management von Kundendaten
6
Gabler Edition Wissenschaft
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
4
Direct store delivery : concepts, applications and instruments
4
ERIM report series research in management
4
Journal of marketing analytics : JMA
4
Journal of the Academy of Marketing Science
4
Mit 60 Tabellen
4
Premier reference source
4
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
4
Vertriebsinformationssysteme : Standardisierung, Individualisierung, Hybridisierung und Internetisierung
4
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
3
Berichte aus der Betriebswirtschaft
3
Berichte aus der Wirtschaftsinformatik
3
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
3
Data mining for design and marketing
3
Diskussionsarbeit
3
Diskussionsbeiträge der Fakultät Wirtschaftswissenschaft der Universität Duisburg-Essen, Campus Duisburg
3
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
3
European journal of marketing : EJM
3
Fundamentals of marketing research ; Vol. 1
3
HMD : Praxis der Wirtschaftsinformatik
3
Interactive and multi-channel marketing
3
International journal of business innovation and research
3
International journal of electronic commerce : IJEC
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of service research : JSR
3
Schriftenreihe Unternehmensführung und Marketing
3
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
3
Wettbewerbsorientierter Vertrieb in der Energiewirtschaft : Kundenverlustprävention, neue Geschäftsfelder und Produkte, optimierte Vertriebsprozesse
3
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ECONIS (ZBW)
10
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1
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
2
"I can get no e-satisfaction" : what analytics say? : evidence using satisfaction data from e-commerce
Griva, Anastasia
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013209709
Saved in:
3
Revisiting customer analytics capability for data-driven retailing
Hossain, Md Afnan
;
Akter, Shahriar
;
Yanamandram, Venkata
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012389996
Saved in:
4
Entertainment in retailing : the influences of advanced technologies
Pantano, Eleonora
;
Naccarato, Giusepe
- In:
Journal of retailing and consumer services
17
(
2010
)
3
,
pp. 200-204
Persistent link: https://www.econbiz.de/10003978362
Saved in:
5
The impact of new technologies on customer satisfaction and business to business customer relationships : evidence from the soft drinks industry
Ryding, Daniella
- In:
Journal of retailing and consumer services
17
(
2010
)
3
,
pp. 224-228
Persistent link: https://www.econbiz.de/10003978382
Saved in:
6
The importance of understanding the exchange context when developing a decision support tool to target prospective customers of business insurance
Soopramanien, Didier
;
Juan, Liu Hong
- In:
Journal of retailing and consumer services
17
(
2010
)
4
,
pp. 306-312
Persistent link: https://www.econbiz.de/10003989695
Saved in:
7
A Bayesian multivariate Poisson regression model of cross-category store brand purchasing behavior
Wang, Hui-ming
;
Kalwani, Manohar U.
;
Akçura, Tolga
- In:
Journal of retailing and consumer services
14
(
2007
)
6
,
pp. 369-382
Persistent link: https://www.econbiz.de/10003584761
Saved in:
8
Flexible estimation of price response functions using retail scanner data
Steiner, Winfried J.
;
Brezger, Andreas
;
Belitz, Christane
- In:
Journal of retailing and consumer services
14
(
2007
)
6
,
pp. 383-393
Persistent link: https://www.econbiz.de/10003584773
Saved in:
9
A scalable algorithm for the market basket analysis
Cavique, Luís
- In:
Journal of retailing and consumer services
14
(
2007
)
6
,
pp. 400-407
Persistent link: https://www.econbiz.de/10003584780
Saved in:
10
Special issue: Data mining applications in retailing and consumer services
Cardoso, Margarida
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003584792
Saved in:
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