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~person:"Solomon, Michael R."
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Verbraucherverhalten
32
Consumer behaviour
31
Konsumentenverhalten
31
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10
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9
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Solomon, Michael R.
Han, Heesup
115
Belk, Russell W.
110
Grunert, Klaus G.
96
Mattila, Anna S.
95
Huber, Frank
88
Lusk, Jayson L.
83
Phau, Ian
80
Bauer, Hans H.
79
Gierl, Heribert
78
Wiedmann, Klaus-Peter
78
Herrmann, Andreas
77
Usman, Osly
76
Sheth, Jagdish N.
75
Foxall, Gordon R.
71
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
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66
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65
Nayga, Rodolfo M.
65
Stavins, Joanna
65
Agarwal, Sumit
64
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63
Septianto, Felix
62
Paul, Justin
58
Jang, Soocheong
57
Verhoef, Peter C.
56
Janssen, Maarten C. W.
55
Laroche, Michel
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Walsh, Gianfranco
53
Warlop, Luk
53
Chintagunta, Pradeep K.
52
Thøgersen, John
52
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50
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50
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50
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49
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48
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ECONIS (ZBW)
31
USB Cologne (EcoSocSci)
14
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1
The new chameleons : how to connect with consumers who defy categorization
Solomon, Michael R.
-
2021
"Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than market to them as a specific subculture. Male...
Persistent link: https://www.econbiz.de/10012311800
Saved in:
2
The quantified self : self-regulation in cyborg consumers
Ashman, Rachel
;
Wolny, Julia
;
Solomon, Michael R.
- In:
The Routledge companion to consumer behavior
,
(pp. 208-224)
.
2020
Persistent link: https://www.econbiz.de/10012316155
Saved in:
3
The Routledge companion to consumer behavior
Solomon, Michael R.
(
ed.
);
Lowrey, Tina M.
(
ed.
)
-
2020
-
First issued in paperback
Persistent link: https://www.econbiz.de/10012296027
Saved in:
4
Consumer behaviour : a European perspective
Solomon, Michael R.
;
Askegaard, Søren
;
Hogg, Margaret K.
; …
-
2019
-
Seventh edition
Persistent link: https://www.econbiz.de/10012018573
Saved in:
5
Consumer behavior : buying, having, and being
Solomon, Michael R.
-
2018
-
Twelfth edition, global edition
Persistent link: https://www.econbiz.de/10011687317
Saved in:
6
How do consumers think about hybrid products? : computer wearables have an identity problem
Nieroda, Marzena E.
;
Mrad, Mona
;
Solomon, Michael R.
- In:
Journal of business research : JBR
89
(
2018
),
pp. 159-170
Persistent link: https://www.econbiz.de/10011881636
Saved in:
7
Konsumentenverhalten
Solomon, Michael R.
-
2016
-
11., aktualisierte Auflage
Das international bekannte Lehrbuch
Konsumentenverhalten
von Michael R. Solomon (Professor für
Konsumentenverhalten
an …
Persistent link: https://www.econbiz.de/10011438334
Saved in:
8
Consumer behaviour : a European perspective
Solomon, Michael R.
;
Bamossy, Gary J.
;
Askegaard, Søren
; …
-
2016
-
Sixth Edition
Persistent link: https://www.econbiz.de/10011443617
Saved in:
9
An old model for a new age : consumer decision making in participatory digital culture
Ashman, Rachel
;
Solomon, Michael R.
;
Wolny, Julia
- In:
Journal of customer behaviour
14
(
2015
)
2
,
pp. 127-146
Persistent link: https://www.econbiz.de/10011412286
Saved in:
10
The fourth P: advertising and personal selling
Jacoby, Jacob
;
Solomon, Michael R.
;
Mick, David Glen
-
2015
Persistent link: https://www.econbiz.de/10011444692
Saved in:
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