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~subject:"sponsorship"
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Search: subject:"Kultursponsoring"
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sponsorship
Sponsoring
1,744
Sponsorship
1,618
Sportmarketing
423
Sports marketing
423
Deutschland
391
Germany
360
Sport
336
Sports
317
Consumer behaviour
287
Konsumentenverhalten
287
Professional sports
220
Profisport
220
Sportveranstaltung
220
Sport event
218
Werbewirkung
203
Advertising effects
202
Fußball
200
Football
197
Brand management
180
Markenführung
180
Brand image
157
Markenimage
157
Marketingmanagement
152
Marketing management
150
Öffentlichkeitsarbeit
129
Public relations
123
USA
112
Corporate Social Responsibility
110
United States
106
Corporate social responsibility
105
Kultursponsoring
96
Werbung
95
Advertising
87
Internet marketing
85
Online-Marketing
85
Marketing
83
Theorie
78
Theory
78
Sportorganisation
76
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101
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2
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1
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English
103
Italian
1
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Weeks, Clinton S.
4
Biscaia, Rui
3
Dalakas, Vassilis
3
Delia, Elizabeth B.
3
Bee, Colleen
2
Chanavat, Nicolas
2
Chien, P. Monica
2
Contreras-Espinosa, Ruth Sofia
2
Cornwell, T. Bettina
2
Correia, Pedro Álvaro Pereira
2
Dimitropoulos, Panagiotis
2
Freitas, Bruno Duarte Abreu
2
Henderson, Conor M.
2
Kelly, Sarah J.
2
Kim, Yu Kyoum
2
Koenigstorfer, Joerg
2
Koronios, Konstantinos
2
Mazodier, Marc
2
Naraine, Michael L.
2
Abeza, Gashaw
1
Ablaev, I. M.
1
Abreu Novais, Margarida
1
Adeola, Ogechi
1
Agyemang, Kwame
1
Ahlawat, Sucheta
1
Akhmetshina, E. R.
1
Akter, Shahriar
1
Alguacil, Mario
1
Ali, Muhammad
1
Antoshyna, Iryna
1
Arai, Akiko
1
Arcodia, Charles
1
Arias, Claudia
1
Armstrong, Cole G.
1
Babu, Mujahid Mohiuddin
1
Backhaus, Christof
1
Baim, Dean V.
1
Bakhsh, Jordan T.
1
Balaji, M. S.
1
Barrios, Andrés
1
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
11
Journal of sport management : the official journal of the North American Society of Sport Management
10
European Sport management quarterly : ESMQ
9
International journal of sport management and marketing : IJSMM
8
Journal of marketing communications
5
Journal of promotion management : JPM
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of internet marketing and advertising : IJIMA
3
International journal of sport finance
3
International journal of sports marketing & sponsorship
3
Journal of marketing
3
Journal of nonprofit & public sector marketing
3
Banque de France bulletin / Quarterly selection of articles
2
Journal of promotion management : innovations in planning and applied research
2
Journal of strategic marketing
2
Journal of travel and tourism marketing
2
Psychology & marketing
2
Scientific Annals of Economics and Business
2
Springer eBook Collection
2
Applied economics
1
Baltic Journal of Economic Studies
1
Business history review
1
Economics and business review
1
European research studies
1
Information systems research : ISR
1
International journal of advertising : the review of marketing communications
1
International journal of business innovation and research : IJBIR
1
International journal of innovation and technology management
1
International journal of innovation and technology management : IJITM
1
International journal of nonprofit & voluntary sector marketing
1
International studies of management & organization : ISMO
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing education : JME
1
Journal of marketing management : MM
1
Journal of media business studies
1
Journal of social entrepreneurship
1
Journal of sports economics
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
New perspectives on research, policy & practice in public entrepreneurship
1
Pakistan journal of commerce and social sciences
1
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ECONIS (ZBW)
104
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1
Fostering trust and overcoming psychological resistance towards cryptocurrencies and cryptoassets
Babu, Mujahid Mohiuddin
;
Bason, Tom
;
Porreca, Rocco
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10014467467
Saved in:
2
The creation of shared value in the major sport event ecosystem : understanding the role of sponsors and hosts
Cook, David
;
Biscaia, Rui
;
Papadas, Karolos
;
Simkin, Lyndon
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 811-832
Persistent link: https://www.econbiz.de/10014283555
Saved in:
3
Sponsorship-linked marketing : sport consumers' attitudes and behaviors
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
International journal of innovation and technology …
19
(
2022
)
5
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014232392
Saved in:
4
Image congruity in the love triangle among mega sport event organizer, sponsor, and consumers : the moderating effects of product involvement and consumer awareness
Lorgnier, Nicolas G. A.
;
Chanavat, Nicolas
;
Su, Che-Jen
; …
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
1
,
pp. 134-158
Persistent link: https://www.econbiz.de/10014511984
Saved in:
5
Possibilità, opportunità e rischi del finanziamento privato alla cultura : alcuni esempi dal modello italiano e inglese
Pirri Valentini, Anna
;
Thatcher, Mark
- In:
Rivista di politica economica
(
2023
)
2
,
pp. 107-131
Persistent link: https://www.econbiz.de/10014468018
Saved in:
6
Social and financial signalling to increase fundraising revenue in museums
Camarero Izquierdo, Carmen
;
Garrido Samaniego, María José
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
2
,
pp. 144-164
Persistent link: https://www.econbiz.de/10014234444
Saved in:
7
Sport scandal and fan response : the importance of ambi-fans
Sun, Wanting
;
Chien, P. Monica
;
Weeks, Clinton S.
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 700-721
Persistent link: https://www.econbiz.de/10014283294
Saved in:
8
Sponsorship activation : a systematic review and future research agenda
Marceau, Pascale
;
Pons, Frank
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 99-134
Persistent link: https://www.econbiz.de/10014310901
Saved in:
9
The simultaneous sponsorship of rival teams : beyond ingroup favoritism and outgroup animosity
Bee, Colleen
;
Dalakas, Vassilis
;
Chen, Johnny
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 196-213
Persistent link: https://www.econbiz.de/10012796085
Saved in:
10
Growing the talent pool : how sponsorship of professional sales programs enhances employer branding
Groza, Mark D.
;
Zmich, Louis J.
;
Pronschinske Groza, Mya
- In:
Journal of marketing education : JME
44
(
2022
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10013268043
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