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Search: subject:"LOYALTY PROGRAM"
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Subject
All
Loyalty program
963
Kundenbindungsprogramm
954
Consumer behaviour
538
Konsumentenverhalten
536
Beziehungsmarketing
526
Relationship marketing
524
Einzelhandel
159
Retail trade
156
Sales promotion
114
Verkaufsförderung
114
Kundenbindung
107
Theorie
102
Theory
102
Rabatt
98
Rebate
94
Deutschland
92
Germany
84
Customer satisfaction
82
Kundenzufriedenheit
81
Customer retention
71
Loyalty programs
63
USA
62
United States
62
Marketing management
49
Marketingmanagement
49
Preismanagement
48
Pricing strategy
48
Lebensmitteleinzelhandel
47
Food retailing
45
Online retailing
43
Online-Handel
43
Hotel industry
41
Hotellerie
41
Kundenkarte
41
Dienstleistungsqualität
39
Service quality
39
Mobile communications
37
Mobilkommunikation
37
Experiment
35
Internet marketing
34
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Online availability
All
Undetermined
348
Free
170
CC license
8
Type of publication
All
Article
724
Book / Working Paper
286
Other
1
Type of publication (narrower categories)
All
Article in journal
591
Aufsatz in Zeitschrift
591
Aufsatz im Buch
101
Book section
101
Graue Literatur
59
Non-commercial literature
59
Hochschulschrift
56
Arbeitspapier
39
Working Paper
39
Thesis
36
Case study
15
Fallstudie
15
research-article
10
Collection of articles written by one author
8
Sammlung
8
Collection of articles of several authors
7
Conference paper
7
Konferenzbeitrag
7
Sammelwerk
7
Dissertation u.a. Prüfungsschriften
4
Bibliografie enthalten
3
Bibliography included
3
Aufsatzsammlung
2
Interview
2
Mikroform
2
Article
1
Beispielsammlung
1
Einführung
1
Fallstudiensammlung
1
Guidebook
1
Handbook
1
Handbuch
1
Lehrbuch
1
Ratgeber
1
Textbook
1
Umfrage
1
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Language
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English
815
German
171
Undetermined
20
French
2
Lithuanian
2
Polish
1
Russian
1
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Author
All
Bijmolt, Tammo H. A.
14
Rubinfeld, Daniel L.
13
Polinsky, Alan Mitchell
11
Tanford, Sarah
10
Chun, So Yeon
8
Dorotic, Matilda
8
Mattila, Anna S.
8
Verhoef, Peter C.
8
Zolfaghari, Saeed
8
Fearne, Andrew P.
7
Hoffmann, Anke
7
Papenhoff, Heike
7
Bazargan, Amirhossein
6
Breugelmans, Els
6
Ieva, Marco
6
Meyer-Waarden, Lars
6
Prein, Jan
6
Steinhoff, Lena
6
Stourm, Valeria
6
Banik, Shanta
5
Caminal, Ramón
5
Hoynes, Hilary W.
5
Huber, Frank
5
Karray, Salma
5
Kopalle, Praveen K.
5
Krafft, Manfred
5
Neslin, Scott A.
5
Pandey, Neeraj
5
Park, Young-Hoon
5
Sun, Yacheng
5
Wansink, Brian
5
Yang, Morgan X.
5
Yu, Irina Y.
5
Ziliani, Cristina
5
Baloglu, Seyhmus
4
Bhardwaj, Renu
4
Boer, Evert R. de
4
Bradlow, Eric T.
4
Chan, Haksin
4
Ching, Andrew
4
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Institution
All
National Bureau of Economic Research
7
Springer Fachmedien Wiesbaden
4
Technische Universität Braunschweig
2
Verlag Dr. Kovač
2
Books on Demand GmbH <Norderstedt>
1
Bundesverband des Deutschen Textil-Einzelhandels
1
C. Eugen Maier Metallverarbeitung GmbH <Fellbach>
1
Center of Market Oriented Product and Production Management
1
Department of Social Services and Housing
1
Frankreich / Autorité de la Concurrence
1
Friedrich-Ebert-Stiftung / Gesprächskreis Verbraucherpolitik
1
Handelshochschule Leipzig
1
Humboldt-Universität zu Berlin
1
Institut de Préparation à l'Administration et à la Gestion (IPAG)
1
Institute for Social Research, the University of Michigan
1
Josef Eul Verlag GmbH
1
Nationalekonomiska Institutionen <Göteborg>
1
Shaker Verlag
1
Siauliai University
1
Springer Gabler <Firma>
1
Stanford Institute for Economic Policy Research
1
Technische Universität Berlin
1
Vytautas Magnus University
1
Wirtschafts- und Sozialpolitisches Forschungs- und Beratungszentrum <Bonn> / Gesprächskreis Verbraucherpolitik
1
epubli GmbH
1
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Published in...
All
Journal of retailing and consumer services
44
Journal of business research : JBR
27
Handbuch Couponing
18
International journal of hospitality management
16
Journal of the Academy of Marketing Science
16
Journal of retailing
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
9
Marketing science
9
The service industries journal
9
International journal of retail & distribution management
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The international review of retail, distribution and consumer research
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of marketing research : JMR
7
NBER working paper series
7
European journal of operational research : EJOR
6
Journal of hospitality marketing & management
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Journal of air transport management
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
NBER Working Paper
5
Psychology & marketing
5
The Cornell hospitality quarterly
5
The journal of consumer marketing
5
Theoretical economics letters
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
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Source
All
ECONIS (ZBW)
963
RePEc
16
USB Cologne (EcoSocSci)
16
Other ZBW resources
10
BASE
5
EconStor
1
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161
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161
Using supermarket loyalty card data to measure the differential impact of the UK soft drink sugar tax on buyer behaviour
Fearne, Andrew P.
;
Borzino, Natalia
;
De La Iglesia, Beatrix
- In:
Journal of agricultural economics : JAE
73
(
2022
)
2
,
pp. 321-337
Persistent link: https://www.econbiz.de/10013279964
Saved in:
162
Designing successful temporary loyalty programs : an exploratory study on retailer and country differences
Bombaij, Nick J. F.
;
Gelper, Sarah
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1275-1295
Persistent link: https://www.econbiz.de/10013471090
Saved in:
163
Loyalty
program
and communication effectiveness as drivers of store loyalty
Curatman, Aang
;
Suroso, Agus
;
Suliyanto
- In:
Measuring business excellence
26
(
2022
)
4
,
pp. 417-432
Persistent link: https://www.econbiz.de/10013455002
Saved in:
164
The dark side of channel loyalty programmes : managing tier demotion and deceitful behaviours
Cox, David
- In:
European journal of marketing
56
(
2022
)
9
,
pp. 2533-2545
Persistent link: https://www.econbiz.de/10013457370
Saved in:
165
How does power distance belief impact consumers' responses to demotion in hierarchical loyalty programs? : the dual processes of monetary and psychological losses
Gao, Huachao
;
Zhang, Yinlong
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 822-840
Persistent link: https://www.econbiz.de/10013389439
Saved in:
166
Brand-generated social media content and its differential impact on
loyalty
program
members
Hernández-Ortega, Blanca I.
;
Stanko, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
Saved in:
167
Examining the attitude of Indian consumers toward retail loyalty programs : a cluster analysis approach
Bhardwaj, Renu
;
Soni, Pavleen
- In:
International journal of economics and business …
24
(
2022
)
3
,
pp. 425-440
Persistent link: https://www.econbiz.de/10014308830
Saved in:
168
Can coupons counteract strategic consumer behavior?
Hermel, Dror
;
Mantin, Benny
;
Aviv, Yossi
- In:
Journal of revenue and pricing management
21
(
2022
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10013258149
Saved in:
169
Uncovering the relationship between revenue management and hotel loyalty programs
Lentz, Melissa
;
Berezan, Orie
;
Raab, Carola
- In:
Journal of revenue and pricing management
21
(
2022
)
3
,
pp. 306-320
Persistent link: https://www.econbiz.de/10013258162
Saved in:
170
Examining scarcity in mobile promotion and purchase intention : the role of location
Sun, Qin
;
Rajamma, Rajasree K.
;
Heisley, Deborah D.
; …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013204876
Saved in:
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