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Search: subject:"LOYALTY PROGRAM"
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Subject
All
Loyalty program
963
Kundenbindungsprogramm
954
Consumer behaviour
538
Konsumentenverhalten
536
Beziehungsmarketing
526
Relationship marketing
524
Einzelhandel
159
Retail trade
156
Sales promotion
114
Verkaufsförderung
114
Kundenbindung
107
Theorie
102
Theory
102
Rabatt
98
Rebate
94
Deutschland
92
Germany
84
Customer satisfaction
82
Kundenzufriedenheit
81
Customer retention
71
Loyalty programs
63
USA
62
United States
62
Marketing management
49
Marketingmanagement
49
Preismanagement
48
Pricing strategy
48
Lebensmitteleinzelhandel
47
Food retailing
45
Online retailing
43
Online-Handel
43
Hotel industry
41
Hotellerie
41
Kundenkarte
41
Dienstleistungsqualität
39
Service quality
39
Mobile communications
37
Mobilkommunikation
37
Experiment
35
Internet marketing
34
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Online availability
All
Undetermined
348
Free
170
CC license
8
Type of publication
All
Article
724
Book / Working Paper
286
Other
1
Type of publication (narrower categories)
All
Article in journal
591
Aufsatz in Zeitschrift
591
Aufsatz im Buch
101
Book section
101
Graue Literatur
59
Non-commercial literature
59
Hochschulschrift
56
Arbeitspapier
39
Working Paper
39
Thesis
36
Case study
15
Fallstudie
15
research-article
10
Collection of articles written by one author
8
Sammlung
8
Collection of articles of several authors
7
Conference paper
7
Konferenzbeitrag
7
Sammelwerk
7
Dissertation u.a. Prüfungsschriften
4
Bibliografie enthalten
3
Bibliography included
3
Aufsatzsammlung
2
Interview
2
Mikroform
2
Article
1
Beispielsammlung
1
Einführung
1
Fallstudiensammlung
1
Guidebook
1
Handbook
1
Handbuch
1
Lehrbuch
1
Ratgeber
1
Textbook
1
Umfrage
1
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Language
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English
815
German
171
Undetermined
20
French
2
Lithuanian
2
Polish
1
Russian
1
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Author
All
Bijmolt, Tammo H. A.
14
Rubinfeld, Daniel L.
13
Polinsky, Alan Mitchell
11
Tanford, Sarah
10
Chun, So Yeon
8
Dorotic, Matilda
8
Mattila, Anna S.
8
Verhoef, Peter C.
8
Zolfaghari, Saeed
8
Fearne, Andrew P.
7
Hoffmann, Anke
7
Papenhoff, Heike
7
Bazargan, Amirhossein
6
Breugelmans, Els
6
Ieva, Marco
6
Meyer-Waarden, Lars
6
Prein, Jan
6
Steinhoff, Lena
6
Stourm, Valeria
6
Banik, Shanta
5
Caminal, Ramón
5
Hoynes, Hilary W.
5
Huber, Frank
5
Karray, Salma
5
Kopalle, Praveen K.
5
Krafft, Manfred
5
Neslin, Scott A.
5
Pandey, Neeraj
5
Park, Young-Hoon
5
Sun, Yacheng
5
Wansink, Brian
5
Yang, Morgan X.
5
Yu, Irina Y.
5
Ziliani, Cristina
5
Baloglu, Seyhmus
4
Bhardwaj, Renu
4
Boer, Evert R. de
4
Bradlow, Eric T.
4
Chan, Haksin
4
Ching, Andrew
4
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Institution
All
National Bureau of Economic Research
7
Springer Fachmedien Wiesbaden
4
Technische Universität Braunschweig
2
Verlag Dr. Kovač
2
Books on Demand GmbH <Norderstedt>
1
Bundesverband des Deutschen Textil-Einzelhandels
1
C. Eugen Maier Metallverarbeitung GmbH <Fellbach>
1
Center of Market Oriented Product and Production Management
1
Department of Social Services and Housing
1
Frankreich / Autorité de la Concurrence
1
Friedrich-Ebert-Stiftung / Gesprächskreis Verbraucherpolitik
1
Handelshochschule Leipzig
1
Humboldt-Universität zu Berlin
1
Institut de Préparation à l'Administration et à la Gestion (IPAG)
1
Institute for Social Research, the University of Michigan
1
Josef Eul Verlag GmbH
1
Nationalekonomiska Institutionen <Göteborg>
1
Shaker Verlag
1
Siauliai University
1
Springer Gabler <Firma>
1
Stanford Institute for Economic Policy Research
1
Technische Universität Berlin
1
Vytautas Magnus University
1
Wirtschafts- und Sozialpolitisches Forschungs- und Beratungszentrum <Bonn> / Gesprächskreis Verbraucherpolitik
1
epubli GmbH
1
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Published in...
All
Journal of retailing and consumer services
44
Journal of business research : JBR
27
Handbuch Couponing
18
International journal of hospitality management
16
Journal of the Academy of Marketing Science
16
Journal of retailing
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
9
Marketing science
9
The service industries journal
9
International journal of retail & distribution management
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The international review of retail, distribution and consumer research
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of marketing research : JMR
7
NBER working paper series
7
European journal of operational research : EJOR
6
Journal of hospitality marketing & management
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Journal of air transport management
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
NBER Working Paper
5
Psychology & marketing
5
The Cornell hospitality quarterly
5
The journal of consumer marketing
5
Theoretical economics letters
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
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Source
All
ECONIS (ZBW)
963
RePEc
16
USB Cologne (EcoSocSci)
16
Other ZBW resources
10
BASE
5
EconStor
1
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211
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220
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211
Three decades of research on loyalty programs : a literature review and future research agenda
Chen, Yanyan
;
Mandler, Timo
;
Meyer-Waarden, Lars
- In:
Journal of business research : JBR
124
(
2021
),
pp. 179-197
Persistent link: https://www.econbiz.de/10012493981
Saved in:
212
The role of marketing channels in consumers' promotional point redemption decisions
Li, Chen
;
Swaminathan, Srinivasan
;
Kim, Junhee
- In:
Journal of business research : JBR
125
(
2021
),
pp. 314-323
Persistent link: https://www.econbiz.de/10012494074
Saved in:
213
Online daily coupons : understanding how prepayment impacts spending at redemption
Besharat, Ali
;
Nardini, Gia
;
Roggeveen, Anne L.
- In:
Journal of business research : JBR
127
(
2021
),
pp. 364-372
Persistent link: https://www.econbiz.de/10012494398
Saved in:
214
Freedom restriction and non-member customers' response to loyalty programs
Ding, Anni
;
Legendre, Tiffany S.
;
Han, Juyeon
;
Chang, Howook
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012494930
Saved in:
215
Choice of non-monetary incentives and coupon redemption intention : monetary saving and price consciousness as moderators
Fong, Lawrence Hoc Nang
;
Nong, Sunny Zhenzhen
;
Leung, Daniel
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012495012
Saved in:
216
Future of brick and mortar retailing : how will it survive and thrive?
Sheth, Jagdish N.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 598-607
Persistent link: https://www.econbiz.de/10012608880
Saved in:
217
Synergistic and cannibalization effects in a partnership
loyalty
program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
218
Coupons or free shipping? : effects of price promotion strategies on online review ratings
Wu, Ji
;
Zhao, Haichuan
;
Chen, Haipeng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 633-652
Persistent link: https://www.econbiz.de/10012599910
Saved in:
219
Data mining for small shops : empowering brick-and-mortar stores through BI functionalities of a
loyalty
program
1
Kamm, Michael Reiner
;
Kucklick, Jan-Peter
;
Schneider, …
- In:
Information systems management
38
(
2021
)
4
,
pp. 270-286
Persistent link: https://www.econbiz.de/10012650486
Saved in:
220
Do preferences for private labels respond to supermarket loyalty programs?
Flórez A., Jorge Hernán
- In:
Journal of economic behavior & organization : JEBO
188
(
2021
),
pp. 183-208
Persistent link: https://www.econbiz.de/10012658710
Saved in:
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