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Search: subject:"LOYALTY PROGRAM"
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Subject
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Loyalty program
963
Kundenbindungsprogramm
954
Consumer behaviour
538
Konsumentenverhalten
536
Beziehungsmarketing
526
Relationship marketing
524
Einzelhandel
159
Retail trade
156
Sales promotion
114
Verkaufsförderung
114
Kundenbindung
107
Theorie
102
Theory
102
Rabatt
98
Rebate
94
Deutschland
92
Germany
84
Customer satisfaction
82
Kundenzufriedenheit
81
Customer retention
71
Loyalty programs
63
USA
62
United States
62
Marketing management
49
Marketingmanagement
49
Preismanagement
48
Pricing strategy
48
Lebensmitteleinzelhandel
47
Food retailing
45
Online retailing
43
Online-Handel
43
Hotel industry
41
Hotellerie
41
Kundenkarte
41
Dienstleistungsqualität
39
Service quality
39
Mobile communications
37
Mobilkommunikation
37
Experiment
35
Internet marketing
34
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Undetermined
348
Free
170
CC license
8
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Article
724
Book / Working Paper
286
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1
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Article in journal
591
Aufsatz in Zeitschrift
591
Aufsatz im Buch
101
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101
Graue Literatur
59
Non-commercial literature
59
Hochschulschrift
56
Arbeitspapier
39
Working Paper
39
Thesis
36
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15
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15
research-article
10
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8
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8
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7
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7
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7
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7
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4
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3
Bibliography included
3
Aufsatzsammlung
2
Interview
2
Mikroform
2
Article
1
Beispielsammlung
1
Einführung
1
Fallstudiensammlung
1
Guidebook
1
Handbook
1
Handbuch
1
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1
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1
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1
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1
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Language
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English
815
German
171
Undetermined
20
French
2
Lithuanian
2
Polish
1
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Author
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Bijmolt, Tammo H. A.
14
Rubinfeld, Daniel L.
13
Polinsky, Alan Mitchell
11
Tanford, Sarah
10
Chun, So Yeon
8
Dorotic, Matilda
8
Mattila, Anna S.
8
Verhoef, Peter C.
8
Zolfaghari, Saeed
8
Fearne, Andrew P.
7
Hoffmann, Anke
7
Papenhoff, Heike
7
Bazargan, Amirhossein
6
Breugelmans, Els
6
Ieva, Marco
6
Meyer-Waarden, Lars
6
Prein, Jan
6
Steinhoff, Lena
6
Stourm, Valeria
6
Banik, Shanta
5
Caminal, Ramón
5
Hoynes, Hilary W.
5
Huber, Frank
5
Karray, Salma
5
Kopalle, Praveen K.
5
Krafft, Manfred
5
Neslin, Scott A.
5
Pandey, Neeraj
5
Park, Young-Hoon
5
Sun, Yacheng
5
Wansink, Brian
5
Yang, Morgan X.
5
Yu, Irina Y.
5
Ziliani, Cristina
5
Baloglu, Seyhmus
4
Bhardwaj, Renu
4
Boer, Evert R. de
4
Bradlow, Eric T.
4
Chan, Haksin
4
Ching, Andrew
4
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Institution
All
National Bureau of Economic Research
7
Springer Fachmedien Wiesbaden
4
Technische Universität Braunschweig
2
Verlag Dr. Kovač
2
Books on Demand GmbH <Norderstedt>
1
Bundesverband des Deutschen Textil-Einzelhandels
1
C. Eugen Maier Metallverarbeitung GmbH <Fellbach>
1
Center of Market Oriented Product and Production Management
1
Department of Social Services and Housing
1
Frankreich / Autorité de la Concurrence
1
Friedrich-Ebert-Stiftung / Gesprächskreis Verbraucherpolitik
1
Handelshochschule Leipzig
1
Humboldt-Universität zu Berlin
1
Institut de Préparation à l'Administration et à la Gestion (IPAG)
1
Institute for Social Research, the University of Michigan
1
Josef Eul Verlag GmbH
1
Nationalekonomiska Institutionen <Göteborg>
1
Shaker Verlag
1
Siauliai University
1
Springer Gabler <Firma>
1
Stanford Institute for Economic Policy Research
1
Technische Universität Berlin
1
Vytautas Magnus University
1
Wirtschafts- und Sozialpolitisches Forschungs- und Beratungszentrum <Bonn> / Gesprächskreis Verbraucherpolitik
1
epubli GmbH
1
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Published in...
All
Journal of retailing and consumer services
44
Journal of business research : JBR
27
Handbuch Couponing
18
International journal of hospitality management
16
Journal of the Academy of Marketing Science
16
Journal of retailing
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
9
Marketing science
9
The service industries journal
9
International journal of retail & distribution management
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The international review of retail, distribution and consumer research
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of marketing research : JMR
7
NBER working paper series
7
European journal of operational research : EJOR
6
Journal of hospitality marketing & management
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Journal of air transport management
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
NBER Working Paper
5
Psychology & marketing
5
The Cornell hospitality quarterly
5
The journal of consumer marketing
5
Theoretical economics letters
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
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Source
All
ECONIS (ZBW)
963
RePEc
16
USB Cologne (EcoSocSci)
16
Other ZBW resources
10
BASE
5
EconStor
1
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321
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330
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321
Designing competitive loyalty programs : a stochastic game-theoretic model to guide the choice of reward structure
Gandomi, Amir
;
Bazargan, Amirhossein
;
Zolfaghari, Saeed
-
2019
Persistent link: https://www.econbiz.de/10012116221
Saved in:
322
Spillover effects of status demotion on customer reactions to loyalty reward promotions : the role of need for status and exclusivity
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
8
,
pp. 1302-1316
Persistent link: https://www.econbiz.de/10012150517
Saved in:
323
The use of disaggregated demand information to improve forecasts and stock allocation during sales promotions : a simulation and optimisation study using supermarket loyalty card d...
Malik, Sheraz Alam
;
Fearne, Andrew P.
;
O'Hanley, Jesse R.
- In:
International journal of value chain management : IJVCM
10
(
2019
)
4
,
pp. 339-357
Persistent link: https://www.econbiz.de/10012155314
Saved in:
324
A model of customer reward programs with finite expiration terms
Sun, Yacheng
;
Zhang, Dan
- In:
Management science : journal of the Institute for …
65
(
2019
)
8
,
pp. 3889-3903
Persistent link: https://www.econbiz.de/10012062834
Saved in:
325
Couponing strategies in competition between a national brand and a private label product
Bauner, Christoph
;
Jaenicke, Edward
;
Wang, Emily
;
Wu, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
Saved in:
326
Mobile coupon acquisition and redemption for restaurants : the effects of store clusters as a double-edged sword
Qiu, Chun
;
Zhao, Ping
- In:
Journal of business research : JBR
103
(
2019
),
pp. 163-172
Persistent link: https://www.econbiz.de/10012104136
Saved in:
327
Strategic consumers, revenue management, and the design of loyalty programs
Chun, So Yeon
;
Ovchinnikov, Anton
- In:
Management science : journal of the Institute for …
65
(
2019
)
9
,
pp. 3969-3987
Persistent link: https://www.econbiz.de/10012118531
Saved in:
328
Bonuses and promotion tournaments : theory and evidence
Ekinci, Emre
;
Kauhanen, Antti
;
Waldman, Michael
- In:
The economic journal : the journal of the Royal …
129
(
2019
)
622
,
pp. 2342-2389
Persistent link: https://www.econbiz.de/10012118817
Saved in:
329
Do electronic loyalty programs still drive customer choice and repeat purchase behaviour?
Alshurideh, D. Muhammad
- In:
International journal of electronic customer …
12
(
2019
)
1
,
pp. 40-57
Persistent link: https://www.econbiz.de/10012253349
Saved in:
330
Status demotion in hierarchical loyalty programs and its effects on switching : identifying mediators an moderators in the Chinese context
Banik, Shanta
;
Gao, Yongqiang
;
Rabbanee, Fazlul K.
- In:
Journal of business research : JBR
96
(
2019
),
pp. 125-134
Persistent link: https://www.econbiz.de/10011980730
Saved in:
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