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~isPartOf:"The journal of business & industrial marketing"
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Search: subject:"Markenführung"
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B-to-B-Marketing
235
Business-to-business marketing
235
Lieferantenmanagement
154
Supplier relationship management
154
Relationship marketing
89
Beziehungsmarketing
88
Marketing management
49
Marketingmanagement
49
Brand management
36
Markenführung
36
Consumer behaviour
29
Konsumentenverhalten
29
E-commerce
27
Electronic Commerce
27
Customer satisfaction
26
Kundenzufriedenheit
26
Salespeople
26
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B2B
22
Innovation
22
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22
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20
Verkauf
20
Brand image
19
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19
Unternehmensnetzwerk
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Betriebliche Wertschöpfung
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Firm performance
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Unternehmenserfolg
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Business-to-Business marketing
17
Bibliometrics
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Internet marketing
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Online-Marketing
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Kowalkowski, Christian
5
Garry, Tony
4
Granot, Elad
4
Ulkuniemi, Pauliina
4
Brashear-Alejandro, Thomas
3
Corsaro, Daniela
3
Felzensztein, Christian
3
Kindström, Daniel
3
Merigo, Jose Maria
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Svensson, Göran
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Wright, Len Tiu
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Åge, Lars-Johan
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Anaza, Nwamaka A.
2
Asare, Anthony K.
2
Cabanelas, Pablo
2
Cantù, Chiara
2
Chatterjee, Swagato
2
Chelariu, Cristian
2
Cobelli, Nicola
2
Dash, Satyabhusan
2
Drummond, Conor
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Geigenmüller, Anja
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Gil Lafuente, Ana María
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Gil-Lafuente, Jaime
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Gimmon, Eli
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Golgeci, Ismail
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Høgevold, Nils
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Jalkala, Anne Maarit
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Kalafatis, Stavros P.
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Karjaluoto, Heikki
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Kelliher, Felicity
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Kirchgeorg, Manfred
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Kittur, Prathamesh
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Kooli, Kaouther
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Lacoste, Sylvie
2
Lin, Ming-ji James
2
Mainela, Tuija
2
Makkonen, Hannu Sakari
2
McGrath, Helen
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The journal of business & industrial marketing
Journal of business research : JBR
692
Industrial marketing management : the international journal for industrial and high-tech firms
652
The journal of brand management : an international journal
566
The journal of product & brand management
386
SpringerLink / Bücher
373
Journal of retailing and consumer services
295
European journal of marketing : EJM
141
Journal of business-to-business marketing
132
Marketing intelligence & planning
126
Psychology & marketing
126
Journal of strategic marketing
119
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
116
Springer eBook Collection
116
Journal of marketing
114
Journal of marketing communications
112
Journal of marketing management : MM
112
Asia Pacific journal of marketing and logistics
110
Journal of the Academy of Marketing Science
105
International journal of hospitality management
103
The IUP journal of brand management : IJBRM
92
Research
90
Innovatives Markenmanagement
88
Marketing letters : a journal of research in marketing
78
Journal of promotion management : innovations in planning and applied research
76
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Journal of promotion management : JPM
69
International journal of advertising : the review of marketing communications
68
Journal of advertising research
68
International journal of internet marketing and advertising : IJIMA
67
Journal of international consumer marketing
67
International marketing review
65
Journal of fashion marketing and management
65
Springer eBook Collection / Business and Economics
64
Journal of marketing management : JMM ; journal of the Academy of Marketing
63
Tourism management : research, policies, practice
63
Cogent business & management
62
Qualitative market research : an international journal
61
Business horizons
60
Journal of marketing research : JMR
60
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ECONIS (ZBW)
254
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1
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10
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254
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1
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
2
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
3
Toward a contextualized understanding of inside sales : the role of sales development in effective lead funnel management
Terho, Harri
;
Salonen, Anna
;
Yrjänen, Meri
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 337-352
Persistent link: https://www.econbiz.de/10013539269
Saved in:
4
Word-of-mouth in business-to-business marketing : a systematic review and future research directions
Ishii, Ryuta
;
Kikumori, Mai
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 45-62
Persistent link: https://www.econbiz.de/10014472653
Saved in:
5
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
6
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
7
Antecedents and consequences of reliance in the context of B2B brand image
Kittur, Prathamesh
;
Chatterjee, Swagato
;
Upadhyay, Amit
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10013539048
Saved in:
8
Can salespeople use social media to enhance brand awareness and sales performance? : the role of manager empowerment and creativity
Kalra, Ashish
;
Itani, Omar S.
;
Rostami, Amin
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1738-1753
Persistent link: https://www.econbiz.de/10014314206
Saved in:
9
Social media branding in the food industry : comparing B2B and B2C companies' use of sustainability messaging on Twitter
Garner, Benjamin
;
Mady, Ashraf
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2485-2504
Persistent link: https://www.econbiz.de/10014472003
Saved in:
10
Barriers and facilitators of B2B degree of digital use and brand engagement : an integration of technology and behavioral perspectives
Ghosh, Deviprasad
;
Dash, Satyabhusan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2793-2810
Persistent link: https://www.econbiz.de/10014472635
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