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~isPartOf:"Journal of targeting, measurement and analysis for marketing"
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Market segmentation
15
Marktsegmentierung
15
Consumer behaviour
7
Konsumentenverhalten
7
Marketing theory
3
Marketingtheorie
3
Beziehungsmarketing
2
Cluster analysis
2
Clusteranalyse
2
Customer analysis
2
Customer satisfaction
2
Haustiere
2
Kundenanalyse
2
Kundenzufriedenheit
2
Mobile communications
2
Mobilkommunikation
2
Pets
2
Regression analysis
2
Regressionsanalyse
2
Relationship marketing
2
Advertising
1
Advertising planning
1
Animals
1
Canada
1
Confidence
1
Event sector
1
Fast Food
1
Fast food
1
Food retailing
1
Gini coefficient
1
Gini-Koeffizient
1
Green marketing
1
Housing market
1
India
1
Indien
1
Industrie
1
Innovation
1
Jugendliche
1
Kanada
1
Kino
1
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15
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15
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1
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English
15
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Balaji, M. S.
1
Berné, Carmen
1
Berte, Katrien
1
Boya, Unal O.
1
Cardoso, Margarida G. M. S.
1
Chen, Annie Huiling
1
Cho, Chang-hoan
1
De Marez, Lieven
1
De Moor, Katrien
1
Dotson, Michael J.
1
Fonseca, Jaime R. S.
1
García-Uceda, Esperanza
1
Greene, Henry
1
Greene, Shanti
1
Hattum, Pascal van
1
Heo, Jun
1
Hoijtink, Herbert
1
Hultén, Bertil
1
Hung, Kuang-peng
1
Hyatt, Eva M.
1
Khallaayoune, Zakaria
1
Leal Filho, Walter
1
Marchand, June
1
Mehmetoglu, Mehmet
1
Paço, Arminda M. Finisterra do
1
Peng, Norman
1
Ponnam, Abhilash
1
Raposo, Mário
1
Sahoo, Debajani
1
Sarstedt, Marko
1
Schuurman, Dimitri
1
Vyncke, Patrick
1
Wong, Ken Kwong-kay
1
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Journal of targeting, measurement and analysis for marketing
Discussion paper series / IZA
125
European Journal of Marketing
77
Journal of Consumer Marketing
75
NBER working paper series
60
IZA Discussion Paper
58
Discussion paper / Centre for Economic Policy Research
56
Working paper / National Bureau of Economic Research, Inc.
56
Marketing Intelligence & Planning
53
ILO Working Papers
49
Europäische Hochschulschriften / 5
46
NBER Working Paper
44
CESifo working papers
38
International Journal of Bank Marketing
37
Journal of retailing and consumer services
32
International Marketing Review
31
SpringerLink / Bücher
31
Working paper
30
Applied economics
29
Tourism management : research, policies, practice
28
Feminist economics
26
Discussion papers / CEPR
23
Discussion paper
22
International Journal of Contemporary Hospitality Management
22
Journal of business research : JBR
22
Journal of strategic marketing
22
Journal of Services Marketing
21
Journal of travel and tourism marketing
21
Economics letters
20
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
20
Working paper series
20
Management science : journal of the Institute for Operations Research and the Management Sciences
18
CESifo Working Paper Series
17
IMF Working Papers
17
International labour review
17
Journal for labour market research
17
Journal of vacation marketing : an international journal
17
Labour economics : official journal of the European Association of Labour Economists
17
Marketing intelligence & planning
17
Research in social stratification and mobility : the official journal of the ISA RC28 on Social Stratification and Mobility
17
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ECONIS (ZBW)
15
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15
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1
Dimensions of the dog-human relationship : a segmentation approach
Boya, Unal O.
;
Dotson, Michael J.
;
Hyatt, Eva M.
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 133-143
Persistent link: https://www.econbiz.de/10009611642
Saved in:
2
A cluster analysis examination of pet owners' consumption values and behavior - segmenting owners strategically
Chen, Annie Huiling
;
Hung, Kuang-peng
;
Peng, Norman
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 117-132
Persistent link: https://www.econbiz.de/10009611651
Saved in:
3
Model-based post hoc segmentation (with REBUS-PLS) for capturing heterogeneous consumer behaviour
Mehmetoglu, Mehmet
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
3/4
,
pp. 165-172
Persistent link: https://www.econbiz.de/10009426787
Saved in:
4
Satisfaction-based segmentation : application of Kano model in Indian fast food industry
Ponnam, Abhilash
;
Sahoo, Debajani
;
Balaji, M. S.
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
3/4
,
pp. 195-205
Persistent link: https://www.econbiz.de/10009427433
Saved in:
5
Using Cox regression to model customer time to churn in the wireless telecommunications industry
Wong, Ken Kwong-kay
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
1
,
pp. 37-43
Persistent link: https://www.econbiz.de/10009233560
Saved in:
6
"LOV" and the big screen : a value-system segmentation of movie goers
Marchand, June
;
Khallaayoune, Zakaria
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
3/4
,
pp. 177-188
Persistent link: https://www.econbiz.de/10008840825
Saved in:
7
Reducing the optimal to a useful number of clusters for model-based clustering
Hattum, Pascal van
;
Hoijtink, Herbert
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
2
,
pp. 139-154
Persistent link: https://www.econbiz.de/10008662160
Saved in:
8
A new approach to target segmentation: media-usage segmentation in the multi-media environment
Heo, Jun
;
Cho, Chang-hoan
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
3
,
pp. 145-155
Persistent link: https://www.econbiz.de/10003894391
Saved in:
9
Identifying the green consumer: a segmentation study
Paço, Arminda M. Finisterra do
;
Raposo, Mário
;
Leal …
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
1
,
pp. 17-25
Persistent link: https://www.econbiz.de/10003830411
Saved in:
10
Enhancing segmentation systems
Greene, Henry
;
Greene, Shanti
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
4
,
pp. 298-311
Persistent link: https://www.econbiz.de/10003798088
Saved in:
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