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~person:"Hauser, John R."
~person:"Akaka, Melissa Archpru"
~person:"Kollmann, Tobias"
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Search: subject:"Marketing theory"
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Marketingtheorie
30
Marketing theory
29
Marketing
15
Business start-up
10
Unternehmensgründung
10
Market entry
7
Markteintritt
7
Service-Dominant Logic
7
Service-dominant logic
7
Marketing management
5
Marketingmanagement
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Conjoint analysis
4
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Innovation
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Theorie
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Consumer behaviour
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John D. Little
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marketing theory
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Hauser, John R.
Akaka, Melissa Archpru
Kollmann, Tobias
Tadajewski, Mark
78
Hunt, Shelby D.
51
Sheth, Jagdish N.
50
Kotler, Philip
42
Vargo, Stephen L.
34
Jones, D. G. Brian
30
Malhotra, Naresh K.
29
Lusch, Robert F.
28
Maclaran, Pauline
23
Shaw, Eric H.
23
Brown, Stephen
22
Grönroos, Christian
21
Homburg, Christian
20
Saren, Michael
20
Kuß, Alfred
19
Bruhn, Manfred
17
Keller, Kevin Lane
16
Kleinaltenkamp, Michael
16
Freiling, Jörg
15
Kumar, V.
14
Lehmann, Donald R.
14
Layton, Roger A.
13
Dholakia, Nikhilesh
12
Wierenga, Berend
12
Dixon, Donald F.
11
Green, Paul E.
11
Hanssens, Dominique M.
11
Meffert, Heribert
11
Stremersch, Stefan
11
Cova, Bernard
10
Franses, Philip Hans
10
Pepels, Werner
10
Shapiro, Stanley J.
10
Verhoef, Peter C.
10
Wensley, Robin
10
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10
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9
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
AMS review : official publication of the Academy of Marketing Science
2
Journal of business research : JBR
2
Legends in marketing
2
SpringerLink / Bücher
2
Arbeitspapier zur Marketingtheorie
1
Arbeitspapiere zur Marketingtheorie
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of international marketing
1
Journal of service management
1
Journal of strategic marketing
1
Marketing Science
1
Marketing theory
1
Review of marketing research
1
The MIT Press Ser.
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ECONIS (ZBW)
29
RePEc
1
USB Cologne (EcoSocSci)
1
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1
On managerial relevance : reconciling the academic-practitioner divide through market theorizing
Wieland, Heiko
;
Nariswari, Angeline
;
Akaka, Melissa Archpru
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 252-271
Persistent link: https://www.econbiz.de/10012819649
Saved in:
2
Formalizing service-dominant logic as a general theory of markets : taking stock and moving forward
Akaka, Melissa Archpru
;
Koskela-Huotari, Kaisa
;
Vargo, …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012819663
Saved in:
3
Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.
;
Akaka, Melissa Archpru
;
Wieland, Heiko
- In:
Journal of business research : JBR
116
(
2020
),
pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
Saved in:
4
The strategic implications of scale in choice-based conjoint analysis
Hauser, John R.
;
Eggers, Felix
;
Selove, Matthew
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 1059-1081
Persistent link: https://www.econbiz.de/10012147200
Saved in:
5
The complexity of context : a service ecosystems approach for international marketing
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of international marketing
21
(
2013
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010233213
Saved in:
6
Conjoint analysis: the pioneering years
Green, Paul E.
;
Hauser, John R.
;
Rao, Vithala R.
-
2017
Persistent link: https://www.econbiz.de/10011634269
Saved in:
7
Conjoint analysis: applications
Green, Paul E.
;
Hauser, John R.
;
Ding, Min
;
Moskowitz, …
-
2017
Persistent link: https://www.econbiz.de/10011634300
Saved in:
8
John D.C. Little : a profile
Hauser, John R.
;
Urban, Glen L.
- In:
From Little's law to marketing science : essays in …
,
(pp. 1-20)
.
2016
Persistent link: https://www.econbiz.de/10011436070
Saved in:
9
From Little's law to marketing science : essays in honor of John D.C. Little
Hauser, John R.
(
ed.
);
Urban, Glen L.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011389473
Saved in:
10
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
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