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~person:"Hunt, Shelby D."
~person:"Hauser, John R."
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Search: subject:"Marketing theory"
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Marketingtheorie
58
Marketing theory
55
Marketing
9
History of economic thought
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8
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Ökonomische Ideengeschichte
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Hunt, Shelby D.
Hauser, John R.
Tadajewski, Mark
78
Sheth, Jagdish N.
50
Kotler, Philip
42
Vargo, Stephen L.
34
Jones, D. G. Brian
30
Malhotra, Naresh K.
29
Lusch, Robert F.
28
Maclaran, Pauline
23
Shaw, Eric H.
23
Brown, Stephen
22
Grönroos, Christian
21
Homburg, Christian
20
Saren, Michael
20
Kuß, Alfred
19
Bruhn, Manfred
17
Keller, Kevin Lane
16
Kleinaltenkamp, Michael
16
Freiling, Jörg
15
Kumar, V.
14
Lehmann, Donald R.
14
Layton, Roger A.
13
Dholakia, Nikhilesh
12
Wierenga, Berend
12
Dixon, Donald F.
11
Green, Paul E.
11
Hanssens, Dominique M.
11
Kollmann, Tobias
11
Meffert, Heribert
11
Stremersch, Stefan
11
Cova, Bernard
10
Franses, Philip Hans
10
Pepels, Werner
10
Shapiro, Stanley J.
10
Verhoef, Peter C.
10
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10
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10
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9
Albers, Sönke
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AMS review : official publication of the Academy of Marketing Science
11
Legends in marketing
11
Journal of marketing management : MM
4
Journal of historical research in marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
A twenty-first century guide to Aldersonian marketing thought
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of macromarketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
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From Little's law to marketing science : essays in honor of John D.C. Little
1
Grid series in marketing
1
Handbook on ethics and marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Marketing Science
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Marketing theory
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Review of marketing research
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The nature and scope of marketing research
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ECONIS (ZBW)
57
USB Cologne (EcoSocSci)
4
RePEc
1
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1
Indigenous theory development in marketing : the foundational premises approach
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
10
(
2020
)
1/2
,
pp. 8-17
Persistent link: https://www.econbiz.de/10012296590
Saved in:
2
The marketing discipline's troubled trajectory : the manifesto conversation, candidates for central focus, and prognosis for renewal
Hunt, Shelby D.
;
Madhavaram, Sreedhar
;
Hatfield, Hunter N.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 139-156
Persistent link: https://www.econbiz.de/10014225827
Saved in:
3
A general theory of marketing : Conceivable, elusive, or illusive
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 177-183
Persistent link: https://www.econbiz.de/10014225833
Saved in:
4
Continuing the manifesto conversation : toward building a renewal capability for the marketing discipline
Madhavaram, Sreedhar
;
Hatfield, Hunter N.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 188-195
Persistent link: https://www.econbiz.de/10014225837
Saved in:
5
Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
Saved in:
6
The nature and origins of impactful research in marketing
Hunt, Shelby D.
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 130-141
Persistent link: https://www.econbiz.de/10012497112
Saved in:
7
The five stages of the macromarketing field of study : from raison d'etre to field of significant promise
Hunt, Shelby D.
;
Hass, Ashley
;
Manis, Kerry T.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 10-24
Persistent link: https://www.econbiz.de/10012485415
Saved in:
8
Institutional norms and the institutionalization of macromarketing : historical insights, the long macro view, and service-dominant logic
Hunt, Shelby D.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 286-293
Persistent link: https://www.econbiz.de/10012264007
Saved in:
9
The strategic implications of scale in choice-based conjoint analysis
Hauser, John R.
;
Eggers, Felix
;
Selove, Matthew
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 1059-1081
Persistent link: https://www.econbiz.de/10012147200
Saved in:
10
The philosophy of science foundations of marketing research : for scientific realism and the inductive realist models of theory status and generation
Hunt, Shelby D.
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10011879713
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