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~person:"Hunt, Shelby D."
~source:"econis"
~accessRights:"restricted"
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Search: subject:"Marketing theory"
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Marketing theory
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Hunt, Shelby D.
Tadajewski, Mark
10
Vargo, Stephen L.
10
Layton, Roger A.
9
Kuß, Alfred
8
Malhotra, Naresh K.
8
Varadarajan, Rajan
8
Jones, D. G. Brian
6
Kleinaltenkamp, Michael
6
Lusch, Robert F.
6
Maclaran, Pauline
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Shaw, Eric H.
6
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5
Krey, Nina
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Madhavaram, Sreedhar
5
Rossi, Patricia
5
Wierenga, Berend
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Aghazadeh, Hashem
4
Akaka, Melissa Archpru
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Chatzidakis, Andreas
4
Edvardsson, Bo
4
Ferrell, Odies C.
4
Homburg, Christian
4
Kravets, Olga
4
Nöcker, Ralf
4
Peterson, Mark
4
Wilson, Elizabeth J.
4
Ansary, Adel I. el-
3
Belk, Russell W.
3
Brodie, Roderick J.
3
Busser, James A.
3
Domegan, Christine
3
Dänzler, Stefanie
3
Eggert, Andreas
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Frow, Pennie
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Gierl, Heribert
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AMS review : official publication of the Academy of Marketing Science
7
Journal of marketing management : MM
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of macromarketing
2
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ECONIS (ZBW)
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1
Indigenous theory development in marketing : the foundational premises approach
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
10
(
2020
)
1/2
,
pp. 8-17
Persistent link: https://www.econbiz.de/10012296590
Saved in:
2
The marketing discipline's troubled trajectory : the manifesto conversation, candidates for central focus, and prognosis for renewal
Hunt, Shelby D.
;
Madhavaram, Sreedhar
;
Hatfield, Hunter N.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 139-156
Persistent link: https://www.econbiz.de/10014225827
Saved in:
3
A general theory of marketing : Conceivable, elusive, or illusive
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 177-183
Persistent link: https://www.econbiz.de/10014225833
Saved in:
4
Continuing the manifesto conversation : toward building a renewal capability for the marketing discipline
Madhavaram, Sreedhar
;
Hatfield, Hunter N.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 188-195
Persistent link: https://www.econbiz.de/10014225837
Saved in:
5
Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
Saved in:
6
The nature and origins of impactful research in marketing
Hunt, Shelby D.
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 130-141
Persistent link: https://www.econbiz.de/10012497112
Saved in:
7
The five stages of the macromarketing field of study : from raison d'etre to field of significant promise
Hunt, Shelby D.
;
Hass, Ashley
;
Manis, Kerry T.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 10-24
Persistent link: https://www.econbiz.de/10012485415
Saved in:
8
Institutional norms and the institutionalization of macromarketing : historical insights, the long macro view, and service-dominant logic
Hunt, Shelby D.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 286-293
Persistent link: https://www.econbiz.de/10012264007
Saved in:
9
The philosophy of science foundations of marketing research : for scientific realism and the inductive realist models of theory status and generation
Hunt, Shelby D.
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10011879713
Saved in:
10
Commentary: advancing marketing strategy in the marketing discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
Saved in:
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