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~person:"Hunt, Shelby D."
~person:"Franses, Philip Hans"
~subject:"Marketing theory"
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Marketing theory
Marketingtheorie
58
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History of economic thought
7
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7
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7
Ökonomische Ideengeschichte
7
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Hunt, Shelby D.
Franses, Philip Hans
Tadajewski, Mark
78
Sheth, Jagdish N.
50
Kotler, Philip
42
Vargo, Stephen L.
34
Jones, D. G. Brian
30
Malhotra, Naresh K.
29
Lusch, Robert F.
27
Maclaran, Pauline
23
Shaw, Eric H.
23
Brown, Stephen
20
Saren, Michael
20
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19
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Kuß, Alfred
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15
Freiling, Jörg
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Kleinaltenkamp, Michael
15
Homburg, Christian
14
Kumar, V.
14
Lehmann, Donald R.
14
Layton, Roger A.
13
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11
Dixon, Donald F.
11
Green, Paul E.
11
Hanssens, Dominique M.
11
Stremersch, Stefan
11
Wierenga, Berend
11
Hauser, John R.
10
Kollmann, Tobias
10
Meffert, Heribert
10
Pepels, Werner
10
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10
Wooliscroft, Ben
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A twenty-first century guide to Aldersonian marketing thought
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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1
Indigenous theory development in marketing : the foundational premises approach
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
10
(
2020
)
1/2
,
pp. 8-17
Persistent link: https://www.econbiz.de/10012296590
Saved in:
2
The marketing discipline's troubled trajectory : the manifesto conversation, candidates for central focus, and prognosis for renewal
Hunt, Shelby D.
;
Madhavaram, Sreedhar
;
Hatfield, Hunter N.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 139-156
Persistent link: https://www.econbiz.de/10014225827
Saved in:
3
A general theory of marketing : Conceivable, elusive, or illusive
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 177-183
Persistent link: https://www.econbiz.de/10014225833
Saved in:
4
Continuing the manifesto conversation : toward building a renewal capability for the marketing discipline
Madhavaram, Sreedhar
;
Hatfield, Hunter N.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 188-195
Persistent link: https://www.econbiz.de/10014225837
Saved in:
5
Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
Saved in:
6
The nature and origins of impactful research in marketing
Hunt, Shelby D.
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 130-141
Persistent link: https://www.econbiz.de/10012497112
Saved in:
7
The five stages of the macromarketing field of study : from raison d'etre to field of significant promise
Hunt, Shelby D.
;
Hass, Ashley
;
Manis, Kerry T.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 10-24
Persistent link: https://www.econbiz.de/10012485415
Saved in:
8
Institutional norms and the institutionalization of macromarketing : historical insights, the long macro view, and service-dominant logic
Hunt, Shelby D.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 286-293
Persistent link: https://www.econbiz.de/10012264007
Saved in:
9
The philosophy of science foundations of marketing research : for scientific realism and the inductive realist models of theory status and generation
Hunt, Shelby D.
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10011879713
Saved in:
10
Commentary: advancing marketing strategy in the marketing discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
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