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~person:"Eisend, Martin"
~type_genre:"Article in journal"
~type_genre:"Textbook"
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Search: subject:"Marktforschung"
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Market research
10
Marktforschung
10
Meta-Analyse
5
Meta-analysis
5
Advertising
4
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4
Consumer behaviour
3
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meta-analysis
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Eisend, Martin
Hair, Joseph F.
18
Malhotra, Naresh K.
17
Hruschka, Harald
16
Gierl, Heribert
13
Sarstedt, Marko
13
Belk, Russell W.
11
Dolnicar, Sara
11
Herrmann, Andreas
11
Kumar, V.
11
Ortinau, David J.
10
Wildner, Raimund
10
Kuß, Alfred
9
McDaniel, Carl D.
9
Baumgartner, Hans
8
Burns, Alvin C.
8
DeSarbo, Wayne
8
Decker, Reinhold
8
Lee, Nick
8
Nunan, Daniel
8
Weijters, Bert
8
Allenby, Greg M.
7
Berekoven, Ludwig
7
Bradlow, Eric T.
7
Bush, Robert P.
7
Bush, Ronald F.
7
Day, George S.
7
Eckert, Werner
7
Ellenrieder, Peter
7
Gates, Roger
7
Grewal, Rajdeep
7
Helm, Roland
7
Kamakura, Wagner A.
7
Koch, Jörg
7
Roberts, John H.
7
Steiner, Winfried J.
7
Viswanathan, Madhu
7
Walsh, Gianfranco
7
Zikmund, William G.
7
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Journal of advertising : official publication of the American Academy of Advertising
2
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ECONIS (ZBW)
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1
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
2
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
3
Research methodology in marketing : theory development, empirical approaches and philosophy of science considerations
Eisend, Martin
;
Kuß, Alfred
-
2019
Persistent link: https://www.econbiz.de/10011971202
Saved in:
4
Special issue: Reinquiries in advertising research
Eisend, Martin
(
ed.
);
Franke, George R.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011453830
Saved in:
5
Reinquiries in advertising research
Eisend, Martin
;
Franke, George R.
;
Leigh, James H.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011453831
Saved in:
6
Have we progressed marketing knowledge? : a meta-meta-analysis of effect sizes in marketing research
Eisend, Martin
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 23-40
Persistent link: https://www.econbiz.de/10011485859
Saved in:
7
Meta-analysis selection bias in marketing research
Eisend, Martin
;
Tarrahi, Farid
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 317-326
Persistent link: https://www.econbiz.de/10010427988
Saved in:
8
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
9
The effectiveness of publicity versus advertising : a meta-analytic investigation of its moderators
Eisend, Martin
;
Küster-Rohde, Franziska
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
6
,
pp. 906-921
Persistent link: https://www.econbiz.de/10010218004
Saved in:
10
Marktforschung
: Grundlagen der Datenerhebung und Datenanalyse
Kuß, Alfred
;
Eisend, Martin
-
2010
-
3., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10014012693
Saved in:
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