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Search: subject:"Nonprofit-Marketing"
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Subject
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Nonprofit-Marketing
893
Nonprofit marketing
885
Nonprofit-Organisation
295
Nonprofit organization
283
Fundraising
207
Deutschland
185
Germany
180
Marketingmanagement
161
Marketing management
159
Hochschule
114
Higher education institution
112
Marketing
104
Brand management
87
Markenführung
87
Charity
80
Wohltätigkeit
80
USA
78
United States
77
Gemeinnützige Organisation
70
Consumer behaviour
69
Konsumentenverhalten
69
Charitable organization
68
Nonprofit management
66
Nonprofit-Management
66
Beziehungsmarketing
63
Relationship marketing
62
Online-Marketing
48
Öffentlichkeitsarbeit
48
Public relations
47
Internet marketing
46
Theorie
42
Theory
42
Advertising effects
37
Werbewirkung
37
Brand image
35
Students
35
Studierende
35
Markenimage
34
Social Web
33
Social web
33
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3
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2
Gutachten
2
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2
Amtsdruckschrift
1
Article
1
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1
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English
608
German
279
Polish
11
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9
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2
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1
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Author
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Klein, Armin
15
Wymer, Walter
13
Sargeant, Adrian
11
Helmig, Bernd
10
Boenigk, Silke
7
Dietrich, Martin
7
Kotler, Philip
7
Bennett, Roger
6
Ford, John B.
6
Mottner, Sandra
6
Tscheulin, Dieter K.
6
Waters, Richard D.
6
Adena, Maja
5
Andreasen, Alan R.
5
Brömmling, Ulrich F.
5
Dolnicar, Sara
5
Glaeser, Edward L.
5
Grau, Stacy Landreth
5
Huck, Steffen
5
Meffert, Heribert
5
Schwarz, Peter
5
Won, Doyeon
5
Baaken, Thomas
4
Badelt, Christoph
4
Bekmeier-Feuerhahn, Sigrid
4
Bruhn, Manfred
4
Chapleo, Chris
4
Christa, Harald
4
Lee, Young-Joo
4
Meyer, Michael
4
Parsons, Elizabeth
4
Purtschert, Robert
4
Randle, Melanie
4
Shang, Jen
4
Simsa, Ruth
4
Urselmann, Michael
4
Winterich, Karen Page
4
Becker, Annika
3
Brinckerhoff, Peter C.
3
Choi, Jungsil
3
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Institution
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Springer Fachmedien Wiesbaden
5
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
3
Gemeinschaftswerk der Evangelischen Publizistik
3
Verlag Franz Vahlen
2
American Marketing Association
1
Berliner Kommunikations-Forum
1
Bochumer Wirtschaftspsychologen e.V.
1
Bundesarbeitsgemeinschaft der Hochschulpressestellen in Deutschland / Arbeitskreis Evaluierung von Hochschul-PR
1
College of Business
1
Deutscher Akademischer Austauschdienst
1
Edward Elgar Publishing
1
European Group of Public Administration
1
FH Münster / Fachbereich Gesundheit
1
Fachhochschulbibliothek Münster
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forum Kulturmarketing <2002, Ludwigsburg>
1
Hermann Rauhe Stiftung
1
Institut für Deutsches und Europäisches Parteienrecht und Parteienforschung
1
Institut für Social Marketing <Stuttgart>
1
Institut für Südwestdeutsche Wirtschaftsforschung
1
International Congress on Public and Nonprofit Marketing <21., 2022, Braga>
1
National Bureau of Economic Research
1
School of Marketing
1
Symposium Marketing und Kooperation bei Wohnungsgenossenschaften <2001, Münster (Westf)>
1
Syneco ASBL
1
Technische Universität Berlin
1
University of Western Sydney
1
Universität Passau
1
Uniwersytet Ekonomiczny w Katowicach
1
Vserossijskaja naučno-praktičeskaja konferencija s meždunarodnym učastiem "Innovacionnye technologii upravlenija socialʹno-ėkonomičeskim razvitiem regionov Rossii" <8, 2016, Ufa>
1
W. Kohlhammer GmbH
1
Waxmann Verlag
1
Westfälische Wilhelms-Universität Münster / Institut für Genossenschaftswesen
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Zachidnoukraïnsʹkyj nacionalʹnyj universytet <Ternopil> / Fakulʹtet ekonomiky ta upravlinnja
1
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Published in...
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Journal of nonprofit & public sector marketing
38
International journal of nonprofit and voluntary sector marketing
37
International review on public and non-profit marketing
32
Journal of marketing for higher education
30
International journal of nonprofit & voluntary sector marketing
26
Journal of philanthropy and marketing
16
Nonprofit marketing : sectoral applications
16
The evolution of nonprofit marketing
14
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
12
Nonprofit management & leadership
12
The Routledge companion to nonprofit marketing
10
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
9
Nonprofit and voluntary sector quarterly
9
Journal of business research : JBR
7
Wissenschaftsmarketing : Dialoge gestalten
7
Hochschulmarketing
6
Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
6
Journal of marketing
6
Journal of marketing communications
6
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
6
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
5
Springer eBook Collection
5
SpringerLink / Bücher
5
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
5
Australasian marketing journal
4
Discussion paper
4
Europäische Hochschulschriften / 5
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Leadership in nonprofit organizations ; Vol. 2
4
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
4
Psychology & marketing
4
Sage library in marketing
4
The Jossey-Bass handbook of nonprofit leadership and management
4
Apas Papers
3
Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
3
Freiburger betriebswirtschaftliche Diskussionsbeiträge
3
Hamburger Schriften zur Marketingforschung
3
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Source
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ECONIS (ZBW)
888
RePEc
8
OLC EcoSci
7
USB Cologne (EcoSocSci)
3
BASE
2
EconStor
1
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71
Using websites to cultivate online relationships : the application of the stewardship concept in public benefit organizations
Olinski, Marian
;
Szamrowski, Piotr
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
2
,
pp. 149-176
Persistent link: https://www.econbiz.de/10013205205
Saved in:
72
What convinces donors? : an analysis of donation-based crowdfunding projects from nonprofit charities : the case of South Korea
Kim, Soobin
;
Kang, Chulhee
;
Engel, Rafael
- In:
Nonprofit management & leadership
32
(
2022
)
4
,
pp. 627-649
Persistent link: https://www.econbiz.de/10013279475
Saved in:
73
An exploration of charity sport event donor perceptions of online peer-to-peer fundraising mechanisms
Filo, Kevin
;
Hookway, Nicholas
;
Wade, Matthew
;
Palmer, …
- In:
Sport management review
25
(
2022
)
5
,
pp. 847-870
Persistent link: https://www.econbiz.de/10014277030
Saved in:
74
Do reputational signals matter for nonprofit organizations? : an experimental study
Shahid, Subhan
;
Becker, Annika
;
Kundi, Yasir Mansoor
- In:
Management decision
60
(
2022
)
6
,
pp. 1645-1661
Persistent link: https://www.econbiz.de/10013350107
Saved in:
75
Designing social media fundraising messages : an experimental approach to understanding how message concreteness and framing influence donation intentions
Xiao, Anli
;
Huang, Yan
;
Bortree, Denise Sevick
;
Waters, …
- In:
Nonprofit and voluntary sector quarterly : journal of …
51
(
2022
)
4
,
pp. 832-856
Persistent link: https://www.econbiz.de/10013391983
Saved in:
76
A grounded theory study of major gift fundraising relationships in U.S.. higher education
Shaker, Genevieve G.
;
Nelson, Deanna
- In:
Nonprofit and voluntary sector quarterly : journal of …
51
(
2022
)
5
,
pp. 1054-1073
Persistent link: https://www.econbiz.de/10013392000
Saved in:
77
Online policies for efficient volunteer crowdsourcing
Manshadi, Vahideh
;
Rodilitz, Scott
- In:
Management science : journal of the Institute for …
68
(
2022
)
9
,
pp. 6572-6590
Persistent link: https://www.econbiz.de/10013373032
Saved in:
78
Empathy or perceived credibility? : an empirical study of Muslim donating behaviour through online charitable crowdfunding in Indonesia
Kasri, Rahmatina Awaliah
;
Indriani, Esmeralda
- In:
International journal of Islamic and Middle Eastern …
15
(
2022
)
5
,
pp. 829-846
Persistent link: https://www.econbiz.de/10013375355
Saved in:
79
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
80
Identität und Kommunikation
Kirk, Wolfgang
-
2019
-
Stand: 2018-08-01
Persistent link: https://www.econbiz.de/10011997766
Saved in:
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