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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Search: subject:"Product"
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Subject
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New product development
146
Produktentwicklung
145
Innovation
109
Bundling strategy
103
Leistungsbündel
103
Lieferantenmanagement
96
Supplier relationship management
96
Business-to-business marketing
94
B-to-B-Marketing
93
Innovation management
79
Innovationsmanagement
79
Beziehungsmarketing
65
Relationship marketing
65
Brand image
64
Markenimage
64
Brand management
55
Markenführung
55
Marketing management
42
Marketingmanagement
42
Industrie
41
Manufacturing industries
41
Business network
37
Servitization
37
Unternehmensnetzwerk
37
Consumer behaviour
31
Konsumentenverhalten
31
Dienstleistungssektor
27
Service industry
27
Inter-firm cooperation
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Unternehmenskooperation
26
Business model
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Geschäftsmodell
25
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25
Wissenstransfer
25
Firm performance
24
Unternehmenserfolg
23
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22
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22
Resource-based view
22
Ressourcenorientierter Ansatz
22
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3
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Article
347
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7
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354
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354
Case study
12
Fallstudie
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Sammelwerk
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Gebauer, Heiko
10
Kohtamäki, Marko
7
Kowalkowski, Christian
7
O'Cass, Aron
7
Parida, Vinit
6
Raddats, Chris
5
Tsai, Kuen-hung
5
Baines, Tim
4
Bigdeli, Ali Ziaee
4
Di Benedetto, C. Anthony
4
Gupta, Suraksha
4
Parry, Glenn
4
Sharma, Arun
4
Ulaga, Wolfgang
4
Bouncken, Ricarda B.
3
Burton, Jamie
3
Christodoulides, George
3
Cooper, Robert G.
3
Coreynen, Wim
3
Cova, Bernard
3
Dayan, Mumin
3
Ewing, Michael
3
Hajli, Nick
3
Hakanen, Taru
3
Jacob, Frank
3
Kamp, Bart
3
Lakemond, Nicolette
3
Mohan, Mayoor
3
Nyadzayo, Munyaradzi W.
3
Paiola, Marco
3
Rabetino, Rodrigo
3
Saccani, Nicola
3
Salle, Robert
3
Sjödin, Rönnberg David
3
Wincent, Joakim
3
Woisetschläger, David
3
Aarikka-Stenroos, Leena
2
Ahmadi, Hormoz
2
Andersen, Poul Houman
2
Araujo, Luis
2
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
1,028
Working paper / National Bureau of Economic Research, Inc.
841
NBER working paper series
826
NBER Working Paper
724
International journal of production research
695
International journal of production economics
652
Discussion paper / Centre for Economic Policy Research
543
SpringerLink / Bücher
502
Journal of retailing and consumer services
468
Applied economics
436
The journal of product innovation management : an international publication of the Product Development & Management Association
425
The journal of brand management : an international journal
402
Economics letters
401
The journal of product & brand management
369
IMF Staff Country Reports
365
Management science : journal of the Institute for Operations Research and the Management Sciences
339
European journal of operational research : EJOR
336
Working paper
335
CESifo working papers
324
International journal of product development : IJPD
293
Technological forecasting & social change : an international journal
290
International journal of industrial organization
266
Psychology & marketing
258
IMF working papers
257
American journal of agricultural economics
255
Energy economics
255
Applied economics letters
253
Journal of Product & Brand Management
250
Economic modelling
249
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
243
Europäische Hochschulschriften / 5
239
MPRA Paper
232
International Journal of Energy Economics and Policy : IJEEP
231
IMF Working Papers
220
Management Science
216
Food policy : economics planning and politics of food and agriculture
201
European Journal of Marketing
200
Policy research working paper : WPS
197
IEEE transactions on engineering management : EM
196
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Source
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ECONIS (ZBW)
354
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1
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10
of
354
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date (oldest first)
1
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
2
Adversarial service networks : a study of service firms' response to manufacturer-led servitization in aviation
Wirths, Oliver
;
Tóth, Zsófia
;
Diaz Ruiz, Carlos A.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 162-177
Persistent link: https://www.econbiz.de/10014555742
Saved in:
3
Product
development the IKEA way : the role of target costing as a framing device to configure and combine resources in networks
Baraldi, Enrico
;
Strömsten, Torkel
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 206-217
Persistent link: https://www.econbiz.de/10014555802
Saved in:
4
Pathways of development of dynamic capabilities for servitization transformation : a longitudinal multi-case study
Castka, Pavel
;
Donovan, Julie
;
Sousa, Rui
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 66-81
Persistent link: https://www.econbiz.de/10014456180
Saved in:
5
Industrial service innovation : exploring the transformation process to digital servitization in industrial goods companies
Soellner, Stephan
;
Helm, Roland
;
Klee, Patrick
;
Endres, …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 288-303
Persistent link: https://www.econbiz.de/10014531341
Saved in:
6
Building mutual trust in collaborative green NPD : evidence from China's digital infrastructure
Yu, Jiang
;
Chen, Feng
;
Guan, Kaixuan
;
Zhang, Yue
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 245-257
Persistent link: https://www.econbiz.de/10013206334
Saved in:
7
Examining the antecedents and consequences of green
product
innovation
Zhang, Minhao
;
Zeng, Wenjuan
;
Tse, Ying Kei
;
Wang, Yichuan
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 413-427
Persistent link: https://www.econbiz.de/10012501926
Saved in:
8
Marketing capabilities, market ambidexterity and
product
innovation outcomes : a yin-yang of inside-out and outside-in
Ali, Shabahat
;
Tian, Hongyun
;
Wu, Weiwei
;
Ali, Sadaqat
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 27-43
Persistent link: https://www.econbiz.de/10014531684
Saved in:
9
The timing of diverse external stakeholder involvement during interfirm open innovation : the effects on new
product
speed to market and
product
lifespan
Fisher, Gregory J.
;
John-Mariadoss, Babu
;
Kuzmich, Daniel
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 386-401
Persistent link: https://www.econbiz.de/10014531392
Saved in:
10
Opening up early or late? : the effect of open innovation before and after
product
launch on new
product
market performance
Jang, Seongsoo
;
Zedtwitz, Maximilian von
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 113-127
Persistent link: https://www.econbiz.de/10014334298
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