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Consumer behaviour
658
Konsumentenverhalten
658
Brand image
101
Markenimage
101
Brand management
91
Markenführung
91
Beziehungsmarketing
78
Relationship marketing
78
USA
67
United States
67
Brand
63
Markenartikel
63
Advertising effects
60
Werbewirkung
60
Emotion
59
Personality psychology
52
Persönlichkeitspsychologie
52
Customer satisfaction
51
Kundenzufriedenheit
51
Experiment
46
Social Web
45
Social web
45
Advertising
36
Online retailing
36
Online-Handel
36
Werbung
36
Viral marketing
35
Virales Marketing
35
Einzelhandel
32
Motivation
32
Retail trade
32
Dienstleistungsqualität
27
Internet marketing
27
Online-Marketing
27
Service quality
27
Cognition
26
Kognition
26
Luxury goods
25
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25
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Article
689
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9
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698
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698
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9
Sammelwerk
9
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2
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English
698
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All
Woodside, Arch G.
10
Yi, Youjae
9
Bagozzi, Richard P.
6
Spence, Charles
6
Bigné Alcañiz, J. Enrique
5
Chan, Eugene Y.
5
Hollebeek, Linda D.
5
Lim, Weng Marc
5
Sauer, Nicola E.
5
Das, Gopal
4
Grewal, Dhruv
4
Herrmann, Andreas
4
Kim, Jungkeun
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sarstedt, Marko
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Astous, Alain d'
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Chow, Cheris W. C.
3
Darley, William K.
3
De Angelis, Matteo
3
Eisend, Martin
3
Felix, Reto
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Gould, Stephen J.
3
Gustafsson, Anders
3
Gvili, Yaniv
3
Hinsch, Christian
3
Hüttl-Maack, Verena
3
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Psychology & marketing
Policy Research Working Paper Series
3,841
European journal of operational research : EJOR
3,525
Journal of business research : JBR
2,608
Computers & operations research : and their applications to problems of world concern ; an international journal
2,032
Journal of retailing and consumer services
1,965
NBER working paper series
1,848
Working paper / National Bureau of Economic Research, Inc.
1,627
Research policy : policy, management and economic studies of science, technology and innovation
1,522
NBER Working Paper
1,455
SpringerLink / Bücher
1,296
International journal of production research
1,276
Technological forecasting & social change : an international journal
1,141
World Bank Other Operational Studies
1,118
Management science : journal of the Institute for Operations Research and the Management Sciences
1,094
World Bank Publications
1,087
Discussion paper series / IZA
1,063
Statistical Bulletin
894
International journal of hospitality management
823
CESifo working papers
821
Operations research letters
803
International journal of consumer studies
774
Discussion paper / Centre for Economic Policy Research
762
International journal of production economics
713
Omega : the international journal of management science
707
Transportation research / E : an international journal
679
Working paper
637
Journal of consumer research : JCR ; an interdisciplinary bimonthly
615
Journal of economic behavior & organization : JEBO
593
The journal of technology transfer
587
Agricultural Economics Research
586
IZA Discussion Paper
567
Operations research
558
Annals of operations research
517
Discussion paper
501
Tourism management : research, policies, practice
491
Public choice
486
Journal of marketing research : JMR
480
Transportation science : a journal of the Institute for Operations Research and the Management Sciences
465
International journal of technology management : IJTM
459
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ECONIS (ZBW)
698
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698
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1
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing
research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
2
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
3
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
4
Progress in partial least squares structural equation modeling use in marketing
research
in the last decade
Sarstedt, Marko
;
Hair, Joseph F.
;
Pick, Mandy
; …
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 1035-1064
Persistent link: https://www.econbiz.de/10013186912
Saved in:
5
Using large language models to generate silicon samples in consumer and marketing
research
: challenges, opportunities, and guidelines
Sarstedt, Marko
;
Adler, Susanne
;
Rau, Lea
;
Schmitt, Bernd
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1254-1270
Persistent link: https://www.econbiz.de/10014531212
Saved in:
6
The application of neuromarketing tools in communication
research
: a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
7
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
Saved in:
8
Research
online and purchase offline : the disruptive impact of consumers' online information on offline sales interaction
Li, You
;
Geng, Lixiao
;
Chang, Yaping
;
Ning, Peng
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2642-2652
Persistent link: https://www.econbiz.de/10014432518
Saved in:
9
Does product touch affect consumer attitude toward a product? : meta-analysis of effect sizes, moderators, and mediators
Liu, Wumei
;
Wu, Feng
;
Awan, Tahir Mumtaz
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 674-689
Persistent link: https://www.econbiz.de/10014290842
Saved in:
10
The heart, brain, and body of marketing : complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness
Baldo, Davide
;
Viswanathan, Vaidyanathan S.
;
Timpone, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1979-1991
Persistent link: https://www.econbiz.de/10013465135
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