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~person:"Grönroos, Christian"
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Services marketing
32
Dienstleistungsmarketing
24
Dienstleistung
15
Marketing theory
12
Betriebliche Wertschöpfung
11
Services
11
Value creation
11
Relationship marketing
10
Marketingtheorie
9
Beziehungsmarketing
8
Lieferantenmanagement
8
Supplier relationship management
8
Marketing
7
Customer integration
5
Dienstleistungsmanagement
5
Kundenintegration
5
Management
5
Service management
5
Service quality
5
Customer value
4
Dienstleistungsqualität
4
Dienstleistungssektor
4
International marketing
4
Kundenwert
4
Language
4
Bundling strategy
3
Consumer behaviour
3
Dienstleistungsbetrieb
3
Konsumentenverhalten
3
Leistungsbündel
3
Schweden
3
Service industry
3
Service logic
3
Service-Dominant Logic
3
Service-dominant logic
3
Sprache
3
Sweden
3
Theorie
3
Theory
3
Value co-creation
3
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18
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3
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Article
32
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18
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Article in journal
20
Aufsatz in Zeitschrift
20
Arbeitspapier
6
Graue Literatur
6
Non-commercial literature
6
Working Paper
6
research-article
4
Aufsatz im Buch
3
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3
conceptual-paper
3
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review-article
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Language
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English
47
Swedish
2
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1
Author
All
Grönroos, Christian
Mattoo, Aaditya
246
Bruhn, Manfred
172
Hoekman, Bernard M.
114
Corsten, Hans
95
Francois, Joseph F.
91
Krcmar, Helmut
88
Merz, Joachim
86
Crew, Michael A.
85
Estache, Antonio
85
Costa-Font, Joan
82
Cremer, Helmuth
82
Hoekman, Bernard
79
Cutler, David M.
75
Adlung, Rudolf
74
Leimeister, Jan Marco
73
Ravallion, Martin
73
Görg, Holger
69
Tarr, David G.
67
Propper, Carol
65
Asongu, Simplice
64
Gebauer, Heiko
63
Meffert, Heribert
63
Pestieau, Pierre
63
Vogel, Alexander
63
Kleindorfer, Paul R.
62
Gössinger, Ralf
61
Siciliani, Luigi
61
Hadwich, Karsten
60
Shepherd, Ben
60
Kowalkowski, Christian
59
Beck, Thorsten
58
Francois, Joseph
56
Kaiser, Ulrich
55
Lechner, Michael
55
Edvardsson, Bo
54
Nordås, Hildegunn Kyvik
54
Gambacorta, Leonardo
53
Sauvé, Pierre
53
Stauss, Bernd
53
Walter, Ingo
53
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Institution
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Svenska Handelshögskolan <Helsinki>
1
Published in...
All
Meddelanden från Svenska Handelshögskolan
6
Journal of service management
4
European journal of marketing : EJM
3
Journal of Services Marketing
3
Legends in marketing
3
Management Decision
3
Journal of business research : JBR
2
The journal of services marketing
2
Corporate brand and corporate reputation
1
European Business Review
1
European Journal of Marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of Business & Industrial Marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of historical research in marketing
1
Journal of service research : JSR
1
Journal of service theory and practice
1
Management decision : MD
1
Managing service quality : MSQ ; an international journal
1
Marketing theory
1
Organization and management series
1
Public management review
1
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
1
The Routledge companion to strategic marketing
1
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ECONIS (ZBW)
40
Other ZBW resources
9
USB Cologne (EcoSocSci)
1
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1
Business model innovation through the adoption of service logic : evolving to servification
Grönroos, Christian
- In:
Journal of service theory and practice
34
(
2024
)
3
,
pp. 347-360
Persistent link: https://www.econbiz.de/10015055413
Saved in:
2
Reforming public
services
: does service logic have anything to offer?
Grönroos, Christian
- In:
Public management review
21
(
2019
)
5
,
pp. 775-788
Persistent link: https://www.econbiz.de/10012178792
Saved in:
3
Learning from the pioneering founders of the service research field
Bowen, David E.
;
Fisk, Raymond P.
;
Bateson, John E. G.
; …
- In:
Journal of service management
34
(
2023
)
4
,
pp. 605-630
Persistent link: https://www.econbiz.de/10014338196
Saved in:
4
Co-creation of value in service marketing : an approach relevant to managerial decision making
Grönroos, Christian
- In:
The Routledge companion to strategic marketing
,
(pp. 261-274)
.
2021
Persistent link: https://www.econbiz.de/10012498510
Saved in:
5
Service management and marketing : managing the service profit logic
Grönroos, Christian
-
2015
-
Fourth edition
Persistent link: https://www.econbiz.de/10013546911
Saved in:
6
Christian Grönroos : I did it my way
Grönroos, Christian
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 277-301
Persistent link: https://www.econbiz.de/10011798326
Saved in:
7
Relationship marketing and service : an update
Grönroos, Christian
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 201-208
Persistent link: https://www.econbiz.de/10011774977
Saved in:
8
Understanding the value process : value creation in a luxury service context
Holmqvist, Jonas
;
Visconti, Luca M.
;
Grönroos, Christian
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 114-126
Persistent link: https://www.econbiz.de/10012417106
Saved in:
9
Internationalization strategies for
services
: a retrospective
Grönroos, Christian
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 129-132
Persistent link: https://www.econbiz.de/10011486858
Saved in:
10
Relationality in the service logic of value creation
FitzPatrick, Mary
;
Varey, Richard J.
;
Grönroos, Christian
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
Saved in:
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