Schuster, Lisa; Proudfoot, Judy; Drennan, Judy - In: Journal of Services Marketing 29 (2015) 6/7, pp. 522-532
Purpose – This paper aims to use the Model of Goal-Directed Behavior (MGB) to examine the factors affecting consumers’ continued use of emerging technology-based self-services (TBSSs) with credence qualities. Professional services, which traditionally require specialized knowledge and high...