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~isPartOf:"Electronic commerce research"
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Konsumentenverhalten
Viral marketing
38
Virales Marketing
38
Consumer behaviour
25
Internet marketing
23
Online-Marketing
23
Social Web
19
Social web
19
Online retailing
14
Online-Handel
14
E-commerce
9
Electronic Commerce
9
Personalisierung
8
Personalization
8
Data Mining
6
Data mining
6
Online review
4
Online reviews
4
Sentiment analysis
4
Advertising
3
Consumer reviews
3
Experiment
3
Werbung
3
Word-of-mouth
3
Advertising effects
2
Bibliometrics
2
Bibliometrie
2
Business network
2
Cognition
2
Credibility
2
Customer integration
2
Customer satisfaction
2
Decision
2
Digital platform
2
Digitale Plattform
2
Electronic commerce
2
Electronic word of mouth
2
Entscheidung
2
Eye-tracking
2
Facebook
2
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Undetermined
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Free
2
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Article
25
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25
Aufsatz in Zeitschrift
25
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English
25
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Liu, Qihua
2
Tsao, Wen-Chin
2
Zhang, Liyi
2
Ameen, Nisreen
1
Bae, Soonyong
1
Calderón-Monge, Esther
1
Chakraborti, Swapnajit
1
Chang, Wei-Shiun
1
Chen, Guoqing
1
Chen, Kun
1
Chen, Yuangao
1
Cheng, Li-Chen
1
De Keyzer, Freya
1
Dens, Nathalie
1
Dey, Bidit
1
Fan, Weiguo
1
Flanagin, Andrew J.
1
Fu, Dongpu
1
Gaganpreet Singh
1
Hartsell, Ethan
1
Hatton, Corey
1
Herrando, Carolina
1
Hong, Yili
1
Hsieh, Jung-kuei
1
Hsieh, Ming-Tsang
1
Hsieh, Yi-ching
1
Huang, Chi-Lun
1
Huang, Shan
1
Jiménez Martínez, Julio
1
Jin, Jia
1
Kim, Rae Yule
1
Kumar, Satish
1
Kundu, Supratim
1
Lee, Taesik
1
Li, Yixiao
1
Lin, Chenchen
1
Lindmoser, Christina
1
Liu, Jiangmeng
1
Luo, Peng
1
Ma, Baojun
1
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Electronic commerce research
Journal of business research : JBR
116
Journal of retailing and consumer services
102
International journal of hospitality management
66
International journal of internet marketing and advertising : IJIMA
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Tourism management : research, policies, practice
33
Journal of marketing communications
32
Psychology & marketing
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
International journal of contemporary hospitality management
29
Journal of hospitality marketing & management
28
Journal of travel and tourism marketing
27
The journal of product & brand management
25
Information systems research : ISR
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
Cogent business & management
23
Journal of internet commerce
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
European journal of marketing : EJM
21
Journal of marketing
21
International journal of electronic marketing and retailing : IJEMR
20
Journal of electronic commerce research : JECR
20
The journal of services marketing
20
Asia Pacific journal of marketing and logistics
19
Journal of management information systems : JMIS
19
Journal of promotion management : innovations in planning and applied research
19
Journal of the Academy of Marketing Science
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Marketing letters : a journal of research in marketing
18
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
17
International journal of advertising : the review of marketing communications
16
International journal of consumer studies
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
International journal of technology marketing : IJTMkt
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
Journal of marketing research : JMR
15
International journal of advertising : the quarterly review of marketing communications
14
International journal of electronic commerce : IJEC
14
Journal of international consumer marketing
14
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ECONIS (ZBW)
25
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1
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
2
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
3
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
4
Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms
Sanchez-Loor, Daniel A.
;
Chang, Wei-Shiun
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1971-2010
Persistent link: https://www.econbiz.de/10014383140
Saved in:
5
How does topic consistency affect online review helpfulness? : the role of review emotional intensity
Zhou, Chuanmei
;
Yang, Shuiqing
;
Chen, Yuangao
;
Zhou, Shasha
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2943-2978
Persistent link: https://www.econbiz.de/10014420173
Saved in:
6
A study of cognitive effort involved in the framing effect of summary descriptions of online product reviews for search vs. experience products
Jin, Jia
;
Lin, Chenchen
;
Wang, Fenghua
;
Xu, Ting
; …
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 785-806
Persistent link: https://www.econbiz.de/10014251917
Saved in:
7
A comparative study of online consumer reviews of Apple iPhone across Amazon, Twitter and MouthShut platforms
Kundu, Supratim
;
Chakraborti, Swapnajit
- In:
Electronic commerce research
22
(
2022
)
3
,
pp. 925-950
Persistent link: https://www.econbiz.de/10013431222
Saved in:
8
Measuring the consumer engagement related to social media : the case of franchising
Calderón-Monge, Esther
;
Ramírez-Hurtado, José M.
- In:
Electronic commerce research
22
(
2022
)
4
,
pp. 1249-1274
Persistent link: https://www.econbiz.de/10013447600
Saved in:
9
Assessing hotel decision-making of disabled guests : satisfaction correlation study between online comments’ credibility and perceived risk
Zhang, Yan
;
Yang, Qiongjing
- In:
Electronic commerce research
21
(
2021
)
3
,
pp. 767-786
Persistent link: https://www.econbiz.de/10012698235
Saved in:
10
When does online review matter to consumers? : the effect of product quality information cues
Kim, Rae Yule
- In:
Electronic commerce research
21
(
2021
)
4
,
pp. 1011-1030
Persistent link: https://www.econbiz.de/10012698542
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